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Ultimate Survival Guide for the New Music Industry: A Handbook for Hell [Paperback]

Justin Goldberg
5.0 out of 5 stars  See all reviews (18 customer reviews)

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Book Description

Jan. 1 2004
From setting up an indie label to shopping songs and gaining airplay and getting signed (or not), these invaluable insights are vividly documented in a detailed, informative guide to creating a career in music.

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Most helpful customer reviews
5.0 out of 5 stars This book saved our band!!! June 1 2004
Format:Paperback
Finally an honest book about today's music industry! After buying and reading too many other books promising the "secrets" to success in the music industry, I decided to take a chance and read this one mainly due to the frankness of the title "handbook for hell" which many bands playing original music can testify is the appropriate title for finding success in music. The greatest strengths of this book are the directness and honesty with which Justin points out the unfortunate truths about the industry - while providing an outline for success - even if you aren't an "American Idol". It's also easy to read and entertaining while quite instructive. This book brought new life to my band and should be required reading for any original band.
A great side benefit is the accompanying disc for PC that is packed full of crucial contact info.
If you wanna be a sucessful musician playing original music - get this book!
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5.0 out of 5 stars The One Book You Need May 26 2004
By A Customer
Format:Paperback
I love this book. Its my main source for info on what I need to do to get my stuff out. There is nothing that compares to it. Its filled with page after of page of great ideas, models and concepts. And -- on top of all that -- its an engaging, fun read. Thanks, Justin.
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5.0 out of 5 stars AN EXCELLENT AND TIMELY BOOK May 14 2004
Format:Paperback
I was thoroughly impressed with Justin's efforts on The Handbook For Hell. His timing for this book could not be better. Having worked for major labels and now operating my own independent artist management/marketing company, I could not agree more with his DIY philosophy. The music industry has undergone radical change, and Justin highlights that if you're willing to put in some hard work to develop artists independently...there's a bright future ahead. I also loved reading the interviews from industry experts. This is a must read for any artist or member of today's music industry.
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5.0 out of 5 stars Required Reading May 12 2004
Format:Paperback
Justin's way of explaining the huge changes in the music industry with his own stories and interviews makes me think how these same events have affected me personally. As I'm reading I see myself in 1993, 97, 99, and suddenly the big picture makes some kind of sense.
This book is a completely practical How-To Manual. I've already applied some basic email tricks that have changed the way I send mp3's to contacts. That alone is worth the price of admission--I think this book will become required reading for music business classes around the country. Yes, I really like this book.
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5.0 out of 5 stars REVIEW FROM BILLBOARD MAGAZINE May 12 2004
By A Customer
Format:Paperback
"Whether you're an indie or not, working today's music industry is not unlike fighting in a guerrilla war, and knowledge is the best weaponry we know. As the title suggests, Justin Goldberg's book reflects that it's a whole new ballgame out there. Goldberg has pulled together a provocative map for navigating the music-biz waters, combining intelligent and honest testimony from seasoned pros with common-sense advice aimed largely at DIY label practioners. One of the most useful features of Goldberg's tome is a CD-ROM included as standard equipment. The disc contains some handy informational databases."
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5.0 out of 5 stars It's Great!!! May 11 2004
By A Customer
Format:Paperback
Thank you Justin for allowing us to get more infomation in one read than many of us get in years! This book allows you to read interviews from people who are high executives and colleagues in all aspects of the music business. It's a great for anyone interested in this hellish biz of Music!
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5.0 out of 5 stars Practical and Insightful May 5 2004
Format:Paperback
As an industry outsider, survival guide is proving indispensable in my effort to take a popular yet unsigned Atlanta act to the next level. Goldberg succeeds at making the industry
understandable and accessible.
M. Boyle
Manager - YOU
[...]
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5.0 out of 5 stars Believe me, you NEED this book! May 2 2004
Format:Paperback
This is an amazingly truthful and humorous exploration of the psychology of the music industry! The numerous interviews of industry executives and Goldberg's own anecdotes as an ex-A&R rep -- are strong reminders that the music business is a business after all, and that a musician has become more a commodity than an artist in the industry's eyes. This is a serious Reality Check, and will be a major kick (...)to not wait for the label-in-shining-armor to save you. And the good news is, you don't need to be saved by a label--you can DO IT YOURSELF.
It gets better! The all access CD (the book comes with a CD-Rom of resources) which contains useful information, becomes a fantastic deal when you upgrade into their membership plan (very ingenious product-bundling), as the doors are open to information on industry contacts, radio station databases, etc., etc. What a goldmine!
Believe me, you NEED this book!
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