From setting up an indie label to shopping songs and gaining airplay and getting signed (or not), these invaluable insights are vividly documented in a detailed, informative guide to creating a career in music.
Finally an honest book about today's music industry! After buying and reading too many other books promising the "secrets" to success in the music industry, I decided to take a chance and read this one mainly due to the frankness of the title "handbook for hell" which many bands playing original music can testify is the appropriate title for finding success in music. The greatest strengths of this book are the directness and honesty with which Justin points out the unfortunate truths about the industry - while providing an outline for success - even if you aren't an "American Idol". It's also easy to read and entertaining while quite instructive. This book brought new life to my band and should be required reading for any original band. A great side benefit is the accompanying disc for PC that is packed full of crucial contact info. If you wanna be a sucessful musician playing original music - get this book!
I love this book. Its my main source for info on what I need to do to get my stuff out. There is nothing that compares to it. Its filled with page after of page of great ideas, models and concepts. And -- on top of all that -- its an engaging, fun read. Thanks, Justin.
I was thoroughly impressed with Justin's efforts on The Handbook For Hell. His timing for this book could not be better. Having worked for major labels and now operating my own independent artist management/marketing company, I could not agree more with his DIY philosophy. The music industry has undergone radical change, and Justin highlights that if you're willing to put in some hard work to develop artists independently...there's a bright future ahead. I also loved reading the interviews from industry experts. This is a must read for any artist or member of today's music industry.