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UnMarketing: Stop Marketing. Start Engaging. Hardcover – Sep 7 2010


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Product Details

  • Hardcover: 272 pages
  • Publisher: Wiley (Sept. 7 2010)
  • Language: English
  • ISBN-10: 047061787X
  • ISBN-13: 978-0470617878
  • Product Dimensions: 2.5 x 16.2 x 23.6 cm
  • Shipping Weight: 454 g
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #124,330 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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4.4 out of 5 stars
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2 of 2 people found the following review helpful By Rafaeel on Oct. 10 2011
Format: Hardcover
This book is for everyone who works with people. The approuch that people use to hook up with people, companies can do the same to their clients. Be simple isn't easy so read the book!

Graet for Marketers, Advertising Agency, CEO, HR, PR and everyone else!
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1 of 1 people found the following review helpful By Shoeless on May 8 2012
Format: Hardcover
Scott Stratten reminds us just how important it is to be relevant. That it is quality over quality that matters. That using common sense - a rarity at times - will get you the connection you are looking to achieve. And building and maintaining relationships is critical. His live presentations bring this book to life! Can't wait for his next book of Awesomeness.
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Format: Hardcover
This book is organized into 56 two to ten page long articles. The first 2/3rd of the book is about how Twitter, out of the three main social media conduits, is a great medium to engage with people, not necessarily customers. The balance of the book is about the experience of the author in retail stores, speakers' circuits, seminars, trade shows, networking events, etc. The author delivers on his promise of showing the reader how to market oneself or one's company in the new economy way, i.e., through active engagement as opposed to passive mass marketing. Despite all this, I felt somewhat cheated, because I thought the funny reviews on Amazon.ca were a representative sample of what would be covered in the book. Unfortunately, there were only six pages, out of 249, dedicated to the topic of best-sellers and testimonials and it was largely anecdotal. In terms of the writing style of the book, it is conversational and uses basic language that would appeal to those who do not possess a developed vocabulary in business and marketing. Based on the foregoing I believe there are two main target audiences for this work. One, the small Internet entrepreneur who is trying to maximize his sales potential. Two, the sales director who never went to University. (Please note that I do not mean the last sentence in a condescending way.)
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Format: Hardcover
Calling this book a 101 level may be a little insulting to the author, but it is not meant to be. If you wish to know more about the potential of social media, and how to (and how not to) use it for your business, this book should be on your short list. It was recommended to me by a professor at the University of Regina's Business Department and has not disappointed. The author's podcast is also worth checking out.
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