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Product Description
Review
“(INSERT NAME HERE) has written a game changer for (INSERT INDUSTRY HERE). Drop everything and read this book!”—Famous author who hasn’t read this book
“This author has paid $8,000 to be part of my ‘bestselling author program’ and he gets a testimonial as part of his fee. This is it.”—Bestselling author who has written a testimonial for every biz book out there
“This book has a great amount of words.”—Fortune 500 CEO that was at an open-bar event with author and agreed to give testimonial
“This book is the greatest business book in the world, besides mine.”—Author who only gives testimonials for people who give him one in return
Don’t believe every book testimonial you read.
Product Description
From one of the leading experts in viral and social marketing-market your business effectively to today's customers
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.
- Shows how to create a mindset and systems to roll out a new, 21st century marketing approach
- Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
- Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity
Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
Inside This Book
(Learn More)
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Most helpful customer reviews
6 of 6 people found the following review helpful:
3.0 out of 5 stars
The author delivers on his promise of showing the reader how to market oneself or one's company through engagement,
By
This review is from: UnMarketing: Stop Marketing. Start Engaging. (Hardcover)
This book is organized into 56 two to ten page long articles. The first 2/3rd of the book is about how Twitter, out of the three main social media conduits, is a great medium to engage with people, not necessarily customers. The balance of the book is about the experience of the author in retail stores, speakers' circuits, seminars, trade shows, networking events, etc. The author delivers on his promise of showing the reader how to market oneself or one's company in the new economy way, i.e., through active engagement as opposed to passive mass marketing. Despite all this, I felt somewhat cheated, because I thought the funny reviews on Amazon.ca were a representative sample of what would be covered in the book. Unfortunately, there were only six pages, out of 249, dedicated to the topic of best-sellers and testimonials and it was largely anecdotal. In terms of the writing style of the book, it is conversational and uses basic language that would appeal to those who do not possess a developed vocabulary in business and marketing. Based on the foregoing I believe there are two main target audiences for this work. One, the small Internet entrepreneur who is trying to maximize his sales potential. Two, the sales director who never went to University. (Please note that I do not mean the last sentence in a condescending way.)
2 of 3 people found the following review helpful:
4.0 out of 5 stars
Do not UN-read this book!,
By
This review is from: UnMarketing: Stop Marketing. Start Engaging. (Hardcover)
An UN-believably helpful collection of do-this-don't-do-that tips, real-world stories and UN-common sense that will change the way you look at UN-marketing (especially relative to use of 'social media').
Presented with LOL humour and Twitter-like efficiency in a quick-read, apply-now format that will juice your engagement engines and inspire you to achieve even greater success! Bottom line? Through lots of examples, Stratten encourages us to UN-do our old-school 'push and pray' ways and adopt 'pull and stay' tactics to build meaningful relationships (trust and loyalty). If customers are important for your business, this is one book you'll not want to UN-read! PS: I recently also had the pleasure of being motivated by Scott Stratten's keynote address at a social media conference - he is a great tell-it-like-it-is speaker who delivers a solid message with animated punch.
5.0 out of 5 stars
Relationship matters,
This review is from: UnMarketing: Stop Marketing. Start Engaging. (Hardcover)
This book is for everyone who works with people. The approuch that people use to hook up with people, companies can do the same to their clients. Be simple isn't easy so read the book!Graet for Marketers, Advertising Agency, CEO, HR, PR and everyone else!
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