- Paperback: 272 pages
- Publisher: Wiley; Revised edition edition (Jan 24 2012)
- Language: English
- ISBN-10: 1118176286
- ISBN-13: 978-1118176283
- Product Dimensions: 22.6 x 15.2 x 2 cm
- Shipping Weight: 408 g
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
#14,299 in Books (See Top 100 in Books)
- #24 in Books > Professional & Technical > Business Management > Marketing & Sales > Sales & Selling
- #24 in Books > Business & Investing > Marketing & Sales > Sales & Selling
- #44 in Books > Business & Investing > Marketing & Sales > Marketing
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
Stop marketing. Start UnMarketing.
No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that.
If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.
This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows!
"[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!"
—Famous author who hasn't read this book
"This book has a great amount of words."
—Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial
"This book is the greatest business book in the world, besides mine."
—Author who only gives testimonials to people who give him one in return
About the Author
SCOTT STRATTEN is the President of UnMarketing.com and is an expert in the types of viral, social, and authentic marketing that he calls "Un-Marketing." His clients' viral marketing videos have been viewed over 60 million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old good conversation. Visit UnMarketing.com
Inside This Book
(Learn More)
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Most helpful customer reviews
4.0 out of 5 stars
Natural Networking,
This review is from: UnMarketing: Stop Marketing. Start Engaging (Paperback)
The UNmarketing book really communicates how important a conversation is with customers as well as your network as a whole. The example of getting angry with a telemarketer, then finishing lunch and saying "well, off to do my cold calls!" is exactly the same thing and is going to give that same negative feeling.If you want to better understand social media and be a part of the conversation, read this book. The chapters are short and filled with stories with specific examples and tips, with both the psychology as well as the tactics to use.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (4 customer reviews) 1 of 1 people found the following review helpful
5.0 out of 5 stars
Updated version even more valuable to the business reader,
By Paul Nazareth - Published on Amazon.com
This review is from: UnMarketing: Stop Marketing. Start Engaging (Paperback)
Honestly, the original book wasn't even totally stale yet. Updating showed such integrity to his readers and followers.The first book turned me from skeptic to user then teacher because it answered three questions: 1. WHY use social media 2. WHY care and engage in 2.0 networking online or off? 3. HOW to engage authentically, strategically but practically It gave me permission to experiment and not be afraid to test and find my own voice and tone within the medium. Because of Scott I have achieved greater networking and business success spending less time online than most advanced users. The new edition is even MORE valuable because Scott has shared how the first wave of social media adopters succeeded and failed. It was still the number one book on my recommend list on social media. With many new warnings on how to avoid customer disconnection and not waste time online - it's now required reading for those whose business hinges on relationship-building. Home run Scott. Thank you.
5.0 out of 5 stars
Required Reading For My Employees,
By Matthew Egan - Published on Amazon.com
This review is from: UnMarketing: Stop Marketing. Start Engaging (Paperback)
There are a lot of books out there that talk about marketing, marketing theory, etc, but too few of those books actually cover stories of actual applications of the theory. What I love about Scott's writing, and about UnMarketing especially, is that it reads like you're sitting around and Scott is telling you about how he's helped companies win. He tells about horror stories where companies used social media as a tool and got burned by not following traditional customer service standards. He makes fun of people, a lot, but that helps get you from point A to point B. His humor and conversational writing style helps you experience his stories, not just read his repeated facts or statements. It's a narrative on marketing, an invitation to UNmarketing, and I require everyone that I hire on at Image Freedom to read this book.It's up there with Seth Godin's "The Purple Cow" and I wouldn't give that praise lightly. Unmarketing is a must read!
5.0 out of 5 stars
UnMarketing - Keeping It Real,
By Cadi Jordan - Published on Amazon.com
This review is from: UnMarketing: Stop Marketing. Start Engaging (Paperback)
This is a great book that I now like to share with all my clients. Scott is 'keeping it real' in the land of marketing and social media. If you want to rise above the noise while incorporating social in your marketing then this is the book for you. Funny, engaging, entertaining and straight to the point this book is an easy read with instant take aways to implement in your strategy! I can't wait to read what Scott Stratten has coming next!
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