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UnMarketing: Stop Marketing. Start Engaging Paperback – Feb 21 2012


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Product Details

  • Paperback: 272 pages
  • Publisher: Wiley; Revised edition edition (Feb. 21 2012)
  • Language: English
  • ISBN-10: 1118176286
  • ISBN-13: 978-1118176283
  • Product Dimensions: 15.3 x 2 x 22.9 cm
  • Shipping Weight: 408 g
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #54,137 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

SCOTT STRATTEN is the President of UnMarketing.com and is an expert in the types of viral, social, and authentic marketing that he calls "Un-Marketing." His clients' viral marketing videos have been viewed over 60 million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old good conversation. Visit UnMarketing.com

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Customer Reviews

3.6 out of 5 stars
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Most helpful customer reviews

1 of 1 people found the following review helpful By Andrea M on March 13 2012
Format: Paperback
The UNmarketing book really communicates how important a conversation is with customers as well as your network as a whole. The example of getting angry with a telemarketer, then finishing lunch and saying "well, off to do my cold calls!" is exactly the same thing and is going to give that same negative feeling.

If you want to better understand social media and be a part of the conversation, read this book. The chapters are short and filled with stories with specific examples and tips, with both the psychology as well as the tactics to use.
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Format: Paperback
First off, let me say that I have recommended this book to all my friends and family.

This book spends a lot of time showing you how to actively engage with people instead of marketing to them. Not only does Scott Stratten make it clear how you can have better relationship with your clients, he goes to great detail showing you how to do it.

There is a huge emphasis in the book about moving away from standard best practices and how to be one step better then your competitors. As marketers we spend time interacting with our customers but yet fail in many ways when it comes to engaging with them.

This book might not blow you away with information you already didn't know, but it will show you how is easy it is to implement small changes to improve your relationship with your customers.

If your current clients or potential clients spend a lot of time on the internet, you need to read this book.
I should also point out that this book is a super easy read. I finished it in a week and I’m not a fast reader in any way.

The only reason I didn’t give it 5 out 5 – a small amount of the pages seems where put in there as fillers rather then information anyone would require. However that was far and few.
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Format: Kindle Edition Verified Purchase
This book REALLY makes you stop and think about everything you do both on the www and face to face
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By Chris Nylen on May 10 2014
Format: Kindle Edition Verified Purchase
The guy likes twitter. :) this book is definitely worth reading if you are an entrepreneur under 35 #im35butfeel18 #unmarketing
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1 of 2 people found the following review helpful By Edgar Kavanagh on March 1 2015
Format: Paperback
I have mixed feelings about this book. The underlying message, which is poorly presented, is how relationships rather than just marketing are important for businesses. I agree completely with this premise, despite it being very unoriginal and a well known basic idea for business success. But then the author blabs on about social media and misrepresents how important social media is for businesses (if you check outside sources, none of the companies I could double check consider social media especially important, only a tool to communicate to a very tiny slice of customers). He keeps talking about the clout, or should I say "Klout" he has (I rolled my eyes, Klout scores are bogus and have yet to make a convincing argument they are not). He scores free things like the ubiquitous Keurig, without questioning the horrible environmental impact they have (and how there is a growing backlash against them).

In addition, he comes down on a cafe for not bending over backwards for one customer on twitter that wanted free wifi (and loved everything else about the cafe incidentally which is important for later), despite many other twitter followers seemingly liking going to a cafe without wifi. He gives the exact opposite advice of the premise of this book, which is to not market but engage, criticizing the cafe for not putting wifi up for the woman. The cafe did engage the customer and gave a very long, detailed and ultimately popular response to the woman. The woman ended up changing her mind about wanting wifi and said she would come back because the atmosphere of the cafe was "perfect." Cafes have been losing money, even before the economic collapse, because they were including wifi as a fad and marketing tool, without bothering to listen to customers.
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