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UnMarketing: Stop Marketing. Start Engaging and over one million other books are available for Amazon Kindle. Learn more
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UnMarketing: Stop Marketing. Start Engaging Paperback – Feb 21 2012


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Product Details

  • Paperback: 272 pages
  • Publisher: Wiley; Revised edition edition (Feb. 21 2012)
  • Language: English
  • ISBN-10: 1118176286
  • ISBN-13: 978-1118176283
  • Product Dimensions: 15.3 x 2 x 22.9 cm
  • Shipping Weight: 408 g
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: #74,628 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

SCOTT STRATTEN is the President of UnMarketing.com and is an expert in the types of viral, social, and authentic marketing that he calls "Un-Marketing." His clients' viral marketing videos have been viewed over 60 million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old good conversation. Visit UnMarketing.com


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Customer Reviews

3.3 out of 5 stars
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Most helpful customer reviews

1 of 1 people found the following review helpful By Andrea M on March 13 2012
Format: Paperback
The UNmarketing book really communicates how important a conversation is with customers as well as your network as a whole. The example of getting angry with a telemarketer, then finishing lunch and saying "well, off to do my cold calls!" is exactly the same thing and is going to give that same negative feeling.

If you want to better understand social media and be a part of the conversation, read this book. The chapters are short and filled with stories with specific examples and tips, with both the psychology as well as the tactics to use.
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Format: Paperback
First off, let me say that I have recommended this book to all my friends and family.

This book spends a lot of time showing you how to actively engage with people instead of marketing to them. Not only does Scott Stratten make it clear how you can have better relationship with your clients, he goes to great detail showing you how to do it.

There is a huge emphasis in the book about moving away from standard best practices and how to be one step better then your competitors. As marketers we spend time interacting with our customers but yet fail in many ways when it comes to engaging with them.

This book might not blow you away with information you already didn't know, but it will show you how is easy it is to implement small changes to improve your relationship with your customers.

If your current clients or potential clients spend a lot of time on the internet, you need to read this book.
I should also point out that this book is a super easy read. I finished it in a week and I’m not a fast reader in any way.

The only reason I didn’t give it 5 out 5 – a small amount of the pages seems where put in there as fillers rather then information anyone would require. However that was far and few.
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Format: Kindle Edition Verified Purchase
This book REALLY makes you stop and think about everything you do both on the www and face to face
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By C on May 10 2014
Format: Kindle Edition Verified Purchase
The guy likes twitter. :) this book is definitely worth reading if you are an entrepreneur under 35 #im35butfeel18 #unmarketing
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