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UnMarketing: Stop Marketing. Start Engaging [Paperback]

Scott Stratten
4.0 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

Feb. 21 2012
Stop marketing. Start UnMarketing.

No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that.

If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.

This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows!

"[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!"
Famous author who hasn't read this book

"This book has a great amount of words."
Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial

"This book is the greatest business book in the world, besides mine."
Author who only gives testimonials to people who give him one in return


Frequently Bought Together

UnMarketing: Stop Marketing. Start Engaging + The Book of Business Awesome / The Book of Business UnAwesome + QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
Price For All Three: CDN$ 49.34

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Product Description

About the Author

SCOTT STRATTEN is the President of UnMarketing.com and is an expert in the types of viral, social, and authentic marketing that he calls "Un-Marketing." His clients' viral marketing videos have been viewed over 60 million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old good conversation. Visit UnMarketing.com

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Natural Networking March 13 2012
Format:Paperback
The UNmarketing book really communicates how important a conversation is with customers as well as your network as a whole. The example of getting angry with a telemarketer, then finishing lunch and saying "well, off to do my cold calls!" is exactly the same thing and is going to give that same negative feeling.

If you want to better understand social media and be a part of the conversation, read this book. The chapters are short and filled with stories with specific examples and tips, with both the psychology as well as the tactics to use.
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4.0 out of 5 stars A must read for business owners and marketers Nov. 8 2013
Format:Paperback
First off, let me say that I have recommended this book to all my friends and family.

This book spends a lot of time showing you how to actively engage with people instead of marketing to them. Not only does Scott Stratten make it clear how you can have better relationship with your clients, he goes to great detail showing you how to do it.

There is a huge emphasis in the book about moving away from standard best practices and how to be one step better then your competitors. As marketers we spend time interacting with our customers but yet fail in many ways when it comes to engaging with them.

This book might not blow you away with information you already didn't know, but it will show you how is easy it is to implement small changes to improve your relationship with your customers.

If your current clients or potential clients spend a lot of time on the internet, you need to read this book.
I should also point out that this book is a super easy read. I finished it in a week and I’m not a fast reader in any way.

The only reason I didn’t give it 5 out 5 – a small amount of the pages seems where put in there as fillers rather then information anyone would require. However that was far and few.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  43 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Required Reading For My Employees May 3 2012
By Matthew Egan - Published on Amazon.com
Format:Paperback
There are a lot of books out there that talk about marketing, marketing theory, etc, but too few of those books actually cover stories of actual applications of the theory. What I love about Scott's writing, and about UnMarketing especially, is that it reads like you're sitting around and Scott is telling you about how he's helped companies win. He tells about horror stories where companies used social media as a tool and got burned by not following traditional customer service standards. He makes fun of people, a lot, but that helps get you from point A to point B. His humor and conversational writing style helps you experience his stories, not just read his repeated facts or statements. It's a narrative on marketing, an invitation to UNmarketing, and I require everyone that I hire on at Image Freedom to read this book.

It's up there with Seth Godin's "The Purple Cow" and I wouldn't give that praise lightly. Unmarketing is a must read!
5 of 5 people found the following review helpful
5.0 out of 5 stars Updated version even more valuable to the business reader April 29 2012
By Paul Nazareth - Published on Amazon.com
Format:Paperback
Honestly, the original book wasn't even totally stale yet. Updating showed such integrity to his readers and followers.

The first book turned me from skeptic to user then teacher because it answered three questions:

1. WHY use social media
2. WHY care and engage in 2.0 networking online or off?
3. HOW to engage authentically, strategically but practically

It gave me permission to experiment and not be afraid to test and find my own voice and tone within the medium. Because of Scott I have achieved greater networking and business success spending less time online than most advanced users.

The new edition is even MORE valuable because Scott has shared how the first wave of social media adopters succeeded and failed.

It was still the number one book on my recommend list on social media.
With many new warnings on how to avoid customer disconnection and not waste time online - it's now required reading for those whose business hinges on relationship-building.

Home run Scott. Thank you.
3 of 3 people found the following review helpful
5.0 out of 5 stars UnMarketing - Keeping It Real May 3 2012
By Cadi Jordan - Published on Amazon.com
Format:Paperback
This is a great book that I now like to share with all my clients. Scott is 'keeping it real' in the land of marketing and social media. If you want to rise above the noise while incorporating social in your marketing then this is the book for you. Funny, engaging, entertaining and straight to the point this book is an easy read with instant take aways to implement in your strategy! I can't wait to read what Scott Stratten has coming next!
2 of 2 people found the following review helpful
5.0 out of 5 stars Golden Info in a Plain Brown Wrapper Aug. 22 2013
By Jeannie Mae - Published on Amazon.com
Format:Paperback|Verified Purchase
I like Scott Stratten's take on the world of marketing and business in general. Actually, his take on the world, in general.He is irreverent, fun, perceptive, ethical, and perhaps a genius. I was a fan of his before getting the book~~~If I hadn't been, I would be now. As a solopreneur who does not yet have all the expertise necessary to do business in the digital arena, I find his wisdom and insights to be valuable tools. If you have the digital aspects down, but would like more information on either the business or the human pieces, this book will be an asset to your work.
2 of 2 people found the following review helpful
5.0 out of 5 stars Required Reading for Sales Professionals July 28 2013
By Chad Thiele - Published on Amazon.com
Format:Paperback|Verified Purchase
If your business has customers, I'd recommend reading this book. Scott Stratten highlights the importance of great customer service at all levels. He points out that even the janitor can influence whether or not a customer has a good experience with your business.
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