- Hardcover: 660 pages
- Publisher: McGraw-Hill Ryerson Higher Education; Canadian edition (Jan 30 2007)
- Language: English
- ISBN-10: 0070963312
- ISBN-13: 978-0070963313
- Product Dimensions: 27.9 x 21.8 x 3.3 cm
- Shipping Weight: 1.6 Kg
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #28,656 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
This text is now available in a new edition – Please see ISBN 0070919887
Understanding Canadian Business, 6th Edition and its supporting package comprise a learning system that maximizes students' ability to explore and establish the skills needed for success. As instructors of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the most current Canadian and International topical coverage, to using dynamic pedagogy that helps students connect with real business issues, to creating groundbreaking and market defining ancillary items for professors and students alike, Understanding Canadian Business, 6th Edition leads the way!
About the Author
Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years’ experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.
Jim McHugh holds an MBA degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.
Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.
Rita Cossa is a faculty member at the DeGroote School of Business at McMaster University, where she teaches the undergraduate introduction to business and marketing courses. Teaching highlights include a nomination to TVOntario's Best Lecturer Competition and notations in the Maclean's Guide to Universities as a Popular Prof for Marketing. She has authored various instructor and student supplements, including two marketing study guides. Prior to the completion of her MBA, Rita held several management-level positions in the financial services industry.
Jim McHugh holds an MBA degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.
Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an MEd degree from the University of Missouri and completed her coursework for a PhD in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.
Rita Cossa is a faculty member at the DeGroote School of Business at McMaster University, where she teaches the undergraduate introduction to business and marketing courses. Teaching highlights include a nomination to TVOntario's Best Lecturer Competition and notations in the Maclean's Guide to Universities as a Popular Prof for Marketing. She has authored various instructor and student supplements, including two marketing study guides. Prior to the completion of her MBA, Rita held several management-level positions in the financial services industry.
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Most helpful customer reviews
5.0 out of 5 stars
Business Text Needed for Course,
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This review is from: Understanding Canadian Business, Sixth Edition (Hardcover)
I purchased this book for an Introduction to Business course at University. I have found the material very helpful and the accompanying website and videos are also useful.
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