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Understanding the Euro: The Clear and Concise Guide to the New Trans-European Currency [Hardcover]

Christian N. Chabot
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

December 1998
Here's everything business professionals need to know about Europe's new monetary unit. As the euro is phased in from 1999 to 2002, it will make Europe the world's largest economic bloc, creating vast changes in all areas from finance to marketing. This guide concisely explains the euro in the context of global commerce. It features a Foreword by John Taylor, former economic adviser to Presidents Bush and Clinton; useful Q&As and chapter summaries; a glossary of euro terminology; and key strategists' views of how the euro will affect businesses and investments worldwide.

Product Details

Product Description

From Amazon

Christian N. Chabot's Understanding the Euro is a well-rounded guide to the world's newest currency--whether you're planning to do business in Europe or just visit. Written in an easy-to-read question-and-answer format, the book shows how the euro is transforming Europe into a global economic powerhouse. Chabot writes, "This monetary revolution creates the second largest economic bloc in the world, a single market of almost 300 million people, a drastically changed European business environment and the first potential challenge to the supremacy of the US dollar." Chabot gives a concise history of the idea, which stems from Winston Churchill's call for a united European nation in 1946. He also looks at the risks and opportunities that the euro presents to both managers and investors and includes helpful charts that neatly summarize Euroland's 11 economies. --Dan Ring

From the Back Cover

Are you ready for the EURO? The euro is creating an entirely new playing field for global commerce. When this trans-European currency is completely phased in by 2002, it will transform Europe into one of the largest economic blocs in the world. It may even challenge the supremacy of the U.S. dollar, unleashing problems for unwary companies as well as profitable opportunities for the well-prepared. In a concise, accessible, and nontechnical style, Understanding the Euro explains the new currency and its worldwide ramifications. You'll find answers to your most pressing questions about the euro and what it will mean to your business: why the euro? when, where, and how is it being phased in? who are the holdouts, and will they eventually adopt the euro? how has the euro already changed European monetary policy? how will it affect international markets? what special effects will it have on particular industries and investments worldwide?

Customer Reviews

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Most helpful customer reviews
5.0 out of 5 stars Not Just For Euro-Trash! Feb. 18 1999
By A Customer
Three words describe Chabot's book: clear, concise and informative. It's a dog eat dog world for my small business and I needed quick answers to my Euro questions. "Understanding the Euro" is ideal if you need to get up to speed fast but can't just call a buddy at the European Central Bank. Before finding Chabot's book, I purchased quite a few expensive executive summaries that soon made their way to the recycle bin. Chabot's book, on the other hand, was a quick read filled with concrete answers in plain English. It gave me a quick introduction to the politics surrounding the currency and explained seemingly complex economic issues using easy to understand charts. My accountant and I both liked the Q&A format for quick reference to our more practical questions. I liked the book so much that I bought copies for everyone on my team preparing our Portugal project launch. The project VP (now nicknamed "Mr. Eurotrash") now loves to pepper his cocktail party conversations with Euro-speak a la Chabot.
In short, Chabot's book is one stop shopping for my staff's Euro questions so don't bother wasting your time and money on other books. Buy it!
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By A Customer
I read this book because I knew almost nothing about the Euro but needed to get informed quickly. It was perfect for the job. The author never resorted to using thick jargon, and by using a Q&A format, he pulled me along and kept me interested throughout almost all of it. I skipped ahead when he started answering some specific banking and finance questions, but I'm glad to know that info is there if I am ever needing it. This is the only book on the market that I find which simply explained what the Euro is about, and it was well worth it. I also am appreciating the way it explains the background of European politics and history that led to the creation of the new currency. Perhaps I would have liked more information on some of the unsung visionaries behind the Euro, such as Robert Bosch, but the book never promised me such details. It seeks to teach a complicated subject quickly and concisely, and it does exactly that. I have already lent this book, roadmap, and teacher, so to speak, to an interested co-worker, and I recommend it highly.
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4.0 out of 5 stars A fast and easy Euro primer Oct. 2 2000
I bought this baby as the background for an advanced level international econ paper on the fluctuations of the Euro, and it is wicked good. It hands out the basic knowledge like the Rams hand out touchdown balls, and even though it was written before the Euro's current problems, you can easily piece together the reasons behind the malaise.
The only caveat is that if you're really into the mathematical and graphical side of economics -- this puppy ain't for you. If you look at the overload of math that Krugman's International Economics textbook gives you, this pales in comparison. I wish it had more of that, if only so that on those nights I can't sleep, I have one more resource to use. But that's what I have my girlfriend's stories for.
Anyway, go buy it. It's good.
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