In a world in which digital media are near ubiquitous, facilitating unprecedented access to and participation in mediated content, the affective preferences and attachments by which fans choose to engage with certain content over others out of the digital plethora of texts become central to understanding contemporary life and culture. Understanding Fandom offers an impressive overview of unparalleled scope in examining the many traditions, concepts and methodologies in the study of fans. It is an indispensable text for students and scholars alike. -- Cornel Sandvoss, Senior Lecturer, Department of Sociology, University of Surrey, UK An accessible overview that defines, organizes and develops fan studies as an area of inquiry. Mark Duffett is inclusive in his assessments and insightful in his suggestions. He offers a valuable compendium of what fandom can tell us about how we make--and are made by--our connections to popular culture. -- Joli Jensen, Hazel Rogers Professor of Communication, University of Tulsa, US Really useful text, the layout is very clear and easily accessible both for myself and for my students. The book is divided in to clear chapters with sub-headings throughout, making it easy to access specific information quickly. The research is current with a wide variety of useful examples relating to fandom. -- Emily Bowers, Swindon College, UK
About the Author
Dr Mark Duffett is Senior Lecturer in Media and Cultural Studies at the University of Chester, UK.