Understanding Popular Culture [Paperback]

John Fiske (Author)

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Product Details

Paperback: 224 pages
Publisher: Routledge; 1 edition (Aug 1 1989)
Language: English
ISBN-10: 0415078768
ISBN-13: 978-0415078764
Product Dimensions: 21.3 x 13.7 x 1 cm
Shipping Weight: 295 g
Amazon Bestsellers Rank: #276,660 in Books (See Top 100 in Books)

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Review

'Well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske.' - Sociology Magazine

Book Description

In this companion volume to Reading the Popular, Fiske presents a radical theory of what it means for culture to be popular.

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Inside This Book (Learn More)

First Sentence
Of 125 students of mine, 118 were, on the day that I asked, wearing jeans. Read the first page

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Concordance

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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5.0 out of 5 stars True intellectual at work, Sep 30 1999

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This review is from: Understanding Popular Culture (Paperback)

Fiske is one of the few intellectuals considering the media in an easily accessible way whose work doesn't fall into the boring, and woefully inadequate school of 'the media is making every child a killer' stupidity. He carefully and with relevance examines just how media audiences use media texts to produce what we want from them: we are not as controlled by the evil corporate powers as much as either they or knee-jerk reactionary critics would like us to believe. A thoroughly well written and engaging read, and one that will challenge your mind in great ways

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