The Unemotional Investor: Simple System for Beating the Market [Paperback]

In The Unemotional Investor, Robert Sheard, author of the Dow Dividend Approach and Foolish Workshop for The Motley Fool, offers a way around this dilemma. He notes that the obvious requirement for making money in the stock market is to buy low and sell high, but that most people simply can't do this. "What does it take to buy low and sell high? Surprisingly enough, it takes the polar opposite of normal human emotions."

So rather than try to reverse this investor psychology, Sheard sidesteps it altogether and advances two successful systems for buying and selling stocks. The first follows the Dogs of the Dow, which looks at the highest yielding stocks in the Dow 30. The second invests in growth stocks that also have a high degree of price momentum. Both systems require no knowledge of the companies in which you're investing. Instead, decisions to buy and sell are based on easily-acquired information. Sheard demonstrates how over the years these systems have consistently beaten--by a wide margin--all of the major stock indices.

If you've never consistently made money in the stock market, or if you're tired of the measly returns offered by your mutual fund, consider this book. It's good for all level of investors (except the most jaded) and typifies the best of The Motley Fool. Sheard's writing is clear and easy to follow. Highly recommended. --Harry C. Edwards --This text refers to an out of print or unavailable edition of this title.

When Robert Sheard decided to bite the bullet and get into the market, he wasn't the typical Wall Street player, didn't have years of trading experience, and didn't have an M.B.A. What he did have was the know-how. As one of the top stock researchers for The Motley Fool -- the widely popular and fiercely irreverent financial site that launched the bestselling The Motley Fool Investment Guide and The Motley Fool's You Have More Than You Think -- Sheard developed mechanical, emotion-free formulas for analyzing stocks. Now he shares his insights to help you earn gains that will crush market averages. The Unemotional Investor teaches you:

* How to evaluate stocks

* What numbers to look for and how to compare them

* When to buy and when to sell

* How to manage the portfolio you create

* Two investing models you can use -- one of which requires no math, no experience, and about fifteen minutes of work per year!

Like other books created by The Motley Fool, The Unemotional Investor presents an easygoing approach to a subject often shrouded in mystery, making it easy for even rank beginners to take the first steps toward reaping the rewards of a low-maintenance, high-profit portfolio.