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Product Description
Product Description
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.
Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
About the Author
William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute. He writes, speaks, and consults on topics of design and engineering and is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.
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Most helpful customer reviews
5.0 out of 5 stars
Excellent compendium,
By
This review is from: Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design (Paperback)
This book gives a clear accounting of all the essentials of design from interiors to graphics. The principles are explained in a clear cross-referenced format that makes studying and researching much easier. A definite must have for the design and graphics student library.Judith Virta (Sheol Has Opened-Kindle)
4.0 out of 5 stars
Pour les designers,
This review is from: Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design (Paperback)
Très beau livre. Principes concis et pertinants pour les designers. Sa facture finale, son papier sont un plaisir.
4.0 out of 5 stars
Nice basics,
This review is from: Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design (Paperback)
Very nice overview of design. Graphic, object and space design. Very useful as introduction to design et very complete as well.
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