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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design [Paperback]

William Lidwell , Kritina Holden , Jill Butler
4.5 out of 5 stars  See all reviews (4 customer reviews)
List Price: CDN$ 37.50
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Book Description

Jan. 1 2010

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.


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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design + The Design of Everyday Things: Revised and Expanded Edition
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Product Description

About the Author

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.

William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent compendium July 23 2011
Format:Paperback
This book gives a clear accounting of all the essentials of design from interiors to graphics. The principles are explained in a clear cross-referenced format that makes studying and researching much easier. A definite must have for the design and graphics student library.
Judith Virta (Sheol Has Opened-Kindle)
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5.0 out of 5 stars Great Reference June 14 2013
Format:Paperback|Verified Purchase
When designing objects, interfaces or products there are many factors to consider. This book acts a great reference to those factors. You can usually open the book, pick 3 pages (each page is its own idea) and use those to design something solid.

Buy this now, whether you are experienced at design or just starting out.
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2 of 3 people found the following review helpful
4.0 out of 5 stars Nice basics Sept. 24 2010
Format:Paperback
Very nice overview of design. Graphic, object and space design. Very useful as introduction to design et very complete as well.
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0 of 1 people found the following review helpful
4.0 out of 5 stars Pour les designers Oct. 5 2010
By Leslie
Format:Paperback
Très beau livre. Principes concis et pertinants pour les designers. Sa facture finale, son papier sont un plaisir.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  72 reviews
38 of 38 people found the following review helpful
5.0 out of 5 stars A great reference book for design and UX professionals July 2 2011
By Matthias Schreck - Published on Amazon.com
Format:Paperback
A UX colleague of mine initially recommended this book to me, and I started leafing through it. And when I looked up again, I had read half of the 125 snippets that make up this book...

This is the strength of this book - instead of taking one theory and squeezing 300 pages out of it (as so many other design and UX books do), it deliberately dedicates exactly 2 pages for each theory. The left side of this bigger-than-A4 book is dedicated towards theory, with very handy references of where one can find out more about the theory, while the right side has good visual examples of how this theory maps out in the real world.

For a seasoned professional, many of the theories will be well-known, but I was still surprised by the often clever cross-referencing to other pieces of research that made me think anew about the theory. Also, the authors made a fantastic effort in boiling down often very wordy theories into a few very concise paragraphs.

I also really liked the mix of theories: there is a lot of design, a lot of psychology, evolutionary biology, Gestalt and other research on perception, motivators, and many other things... this is a strength of this book because everybody who reads it will find something new from a related discipline, and the book makes it obvious why this is still relevant.

I thoroughly enjoyed reading it, also because it's easy to just pick it up, read a couple of theories and put it back down. I recommend it very much for people who always wondered what some of the names of the theories were that they were using on a daily basis, but also for students of design and UX who want to "cheat" and get really handy quick explanations of complicated subject matters without having to fight their way through the often tedious books of these areas.
35 of 37 people found the following review helpful
5.0 out of 5 stars Great Inspiration for Discussion Feb. 15 2010
By Jeramyn Feucht - Published on Amazon.com
Format:Paperback|Verified Purchase
We used this as a group study book at work to help our software design skills. This book it packed with useful and interesting topics. The only difficulty for what we are using it for is we need to make the connection between the concepts and how it applies to software. This is a great mental exercise but does take significantly more brain power than if the application to software were laid out directly in the book. There is an immense amount of content in this book and I think we will be exploring many of the topics in more depth in future discussions.

On a non work side my wife wants to pick this up and read because of the interesting application it has to every day life and advertising. Overall a very interesting and insightful book.
20 of 20 people found the following review helpful
5.0 out of 5 stars A Must-Have for Any Designer Nov. 2 2011
By J. Taylor - Published on Amazon.com
Format:Paperback|Verified Purchase
I'm a college student majoring in interactive media and I bought this book for independent study. My degree courses often deal with specific aspects or applications of design, but I wanted to gain a better understanding of general design principles. I am happy to report that this book is rich with design information that can be utilized by all species of designers!

Each topic is given two pages - one page is more text-heavy and the other has visuals that demonstrate or exemplify the design principle at hand. Despite the seemingly brief dedication to each principle, the book is dense, efficient, and favors minimalism so although you may be able to scan over a principle in seconds, you need to take the time and study the information being presented in order to soak all of it in. Lidwell does a fantastic job at providing a survey of some of the most pertinent design principles. I foresee referencing this book throughout the rest of university studies and beyond.
20 of 23 people found the following review helpful
4.0 out of 5 stars Good as a dictionary, not text book Jan. 17 2011
By Danny - Published on Amazon.com
Format:Paperback|Verified Purchase
Very readable, interesting, and well designed book. You'll find yourself flipping through the pages without stopping (just one more page!).

That said, I was a bit disappointed on two accounts.
One- The breadth of topics is great, but the book is a dictionary not a text-book. Each topic is covered in short from a very high theoretical level. Each topic gets two pages, a description page and an example page. Frequently there only few really substantial sentences for the description, and the examples can be a bit contrived. You turn the page wishing there was some more substance.

Second- The practical use of the book is limited. Since the book is trying to target ALL cross-disciplinary design it sometimes loses focus and relevance from any designer. A lot of interesting psychological principles are brought in the book which arguably have any relevance to design.

In short- interesting and well designed but leaves you wanting more.
7 of 7 people found the following review helpful
5.0 out of 5 stars Fantastic introduction March 3 2012
By Mercedes C. Humphreys - Published on Amazon.com
Format:Paperback
As a developer, I often under appreciated design. This book is so broad, that it really forces you to accept that design IS everywhere. It also helps with the terminology used by designers and arms you with the names many design elements. It really makes you think of everything a little differently, such as the closure used in the Amazon logo.

On the other hand, it is rather light on detail and application... I over came this by taking notes and forcing my self to think about "how could this principle be applied to web design" I was always successful at finding at least one way. Which in it's self is a design principle "Depth of processing," helps you remember things better.
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