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Product Description
Product Description
Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
About the Author
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
15 of 17 people found the following review helpful:
3.0 out of 5 stars
Better for the Coffee Table than the Design Desk,
By
This review is from: Universal Principles of Design (Hardcover)
Much of Universal Principles of Design lacks depth. The reason for this is that the text needed more colloboration than it appears to have asorbed. For something that aspires to be a sort of objective compendium, the topics (and particularly the examples used) are grounded firmly within the author's sphere of knowledge. I correctly guessed both where the authors lived as well as their occupations long before I had finished reading merely because they use so many examples from Houston and software. Unfortunately, this lack of research and colloboration outside of the two authors and their own knowledge creates a shallow, uninformed book.Universal Principles of Design is far less academic and objective than it proports. For example, if I had based one of my principles on an example I would have researched it beyond merely using internet heresay (DVORAK v. QWERTY, for example). That's not to say it isn't enjoyable, as the text itself is neat, modernist, clean and is, at times, interesting and informative. However, Universal Principles of Design lacks the academic depth needed for usability and never extends beyond introductions and formalities. The book is something that aspires to belong more on the coffee table as a chic relic of interest in design than as a usable, practical text to earmark, underline in, and really utilize as a day to day guidebook.
5.0 out of 5 stars
great practical guide to user experience design,
By
This review is from: Universal Principles of Design (Hardcover)
First, I wasn't sure if I should buy this book, but after reading half the book at the bookstore, I am convinced this is one of the best a-z guide on user experience/desireability/usability......very well written and easy to read....with great examples! I recommend this book to people in design or design related field.....
7 of 7 people found the following review helpful:
5.0 out of 5 stars
A must have for every serious designer,
By Devrim PINAR "Art Director / Creative Designe... (Istanbul, Turkey) - See all my reviews (REAL NAME)
This review is from: Universal Principles of Design (Hardcover)
---"The best designers sometimes disregard the principles of design. When they do so, however, there is usually some compensating merit attained at the cost of the violation. Unless you are certain of doing as well, it is best to abide by the principles" from the Introduction.--- Really a cross reference whether you are designing for screen, print or industry, to tune and power up your designs. Simple 100 design principles laid and explained clearly by example. You will be amazed how instantly it works out. But if you are looking for an inspiration look for other items like "Big Book of Design Ideas"
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