- Hardcover: 234 pages
- Publisher: Hyperion (Oct 10 2001)
- Language: English
- ISBN-10: 0786887176
- ISBN-13: 978-0786887170
- Product Dimensions: 23.2 x 16.2 x 2.1 cm
- Shipping Weight: 181 g
- Average Customer Review: 3.9 out of 5 stars See all reviews (78 customer reviews)
- Amazon Bestsellers Rank: #96,677 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
From Amazon.co.uk
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it along on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other", he writes. "Ignite consumer networks and then get out of the way and let them talk."
Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless". Through the magic of "word of mouse", however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them) and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --This text refers to an alternate Hardcover edition.
From AudioFile
With some hokum, some wisdom, and a great deal of phrase-making, the author discusses effective marketing, which he likens to unleashing an idea virus. The implications of this disease metaphor are bone-chilling, but the author is only packaging some conventional ideas into new mumbo jumbo. He reads gracelessly but inoffensively. Y.R. © AudioFile 2001, Portland, Maine-- Copyright © AudioFile, Portland, Maine
--This text refers to an out of print or unavailable edition of this title.
Inside This Book
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First Sentence
Imagine for a second that you're at your business school reunion, trading lies and bragging about how successful you are and/or are about to become. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Imagine for a second that you're at your business school reunion, trading lies and bragging about how successful you are and/or are about to become. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
Got fired 'cuz of this book........,
By Cowboy Philosopher (S A) - See all my reviews
This review is from: Unleashing the Idea Virus: Stop Marketing at People! Turn Your Ideas Into Epidemics (Hardcover)
Turns out our CEO got her hands on a copy of this thing...and guess what: she trimmed the company's marketing budget by 80% after reading it. Way to go Seth! Thank a lot buddy.
4.0 out of 5 stars
Genious marketing,
By Rupa Maharaj (Toronto, Ontario Canada) - See all my reviews
This review is from: Unleashing the Ideavirus (Hardcover)
This book really helps to point out the faults and implifications of traditional advertising and presents a new form of avertising that is more effective and less costly. This book is really inspirational to small business owners like myself who need to find cost-effective ways to advertise their products, and develop strategies for growth and expansion.
5.0 out of 5 stars
Packed With Knowledge!,
By
This review is from: Unleashing the Idea Virus: Stop Marketing at People! Turn Your Ideas Into Epidemics (Hardcover)
In Unleashing the Ideavirus, Seth Godin says your idea is contagious, like the flu. But hold on - he's not being insulting. If you think of your idea as a virus, says he, you can "infect" the marketplace by motivating customers to talk about your product. He stretches this metaphor to explain how to captivate powerful "sneezers" so they will spread the word. Not a pretty picture, if you are a literal type of person, but you get the concept. For the right product or service, this is an alternative to advertising (or, as Godin calls it, "interruption marketing"). Though he builds on multi-level marketing concepts, Godin distances himself from their negative image. He writes in a breezy, easy style, with examples, charts and illustrations. If you want to spread the word about this book, we suggest that you just cough politely on someone in marketing, advertising or sales.
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