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Unleashing the Idea Virus: Stop Marketing at People! Turn Your Ideas Into Epidemics
Seth Godin (Author) Average Customer Review:   (78)
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Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as... Read More |
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