Venture Forth!: The Essential Guide to Starting a Moneymaking Business in Your Nonprofit Organization [Paperback]

This book is terrific! I wish it had been available when we did our entrepreneurial enterprise. -- Endorsement from Mary Connolly-Ross, Consultant, MC-R Associates, Columbus, Ohio

Venture Forth! offers a clear, no-buts way to negotiate the minefields in the nonprofit world. It's sincere, smart, and helpful. -- Endorsement from Paul Newman, actor, philanthropist, and founder of Newman's Own

Venture Forth! The Essential Guide to Starting a Moneymaking Business in Your Nonprofit Organization is the most complete step-by-step guide on the topic. Building on the experience of many organizations, this handbook gives you a time-tested approach for finding, testing, and launching a successful nonprofit business venture.

Whether your organization is large or small, the book's seven steps guide you through the entire process--from idea to complete business plan.

Rolfe Larson has twenty years of experience as a venture manager and consultant for nonprofit organizations. Previously a senior manager at Minnesota Public Radio, he is currently the president of Rolfe Larson Associates, a marketing, new venture, and Internet-commerce consulting firm. He is also an adjunct marketing professor at the University of St. Thomas in Minneapolis and a senior associate at The National Center for Social Entrepreneurs. Larson holds a master's degree in business administration from Yale University's School of Management and a bachelor of arts degree from Swarthmore College.