My son received this for his five-year-old birthday.
The first time we played it, he immediately asked to play again, which shows that it appeals to the target age. My ten-year-old daughter played with us, and while she tolerated it for family fun, she only wanted to play once.
The pieces are very sturdy: the cards are very thick cardboard. The box that it comes in has flaps and a flip-top insuring that the pieces will stay put, even if it falls off the top shelf of the game closet. Not that it would ever happen -- I'm just saying. . . .
The 12-sided die is cardboard instead of plastic, and it's the one element that I could see succumbing to wear and tear.
However, the fact that there is a die AND a game board/spinner (which is used if you land on a certain square) makes the playing of the game pretty fun for a 5-year-old.
This is perfect to build up sight words, since the same articles and prepositions appear over and over, and the verbs are simple ones. The noun cards have a picture with the word, helping children make that association.
In all -- I recommend this -- and I'm thankful that he received this as a gift instead of junk!