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Video Basics [Paperback]

Herbert Zettl


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Book Description

Jan 21 2009 0495569437 978-0495569435 6
Herbert Zettl draws on his expertise and field experience to bring you the sixth edition of VIDEO BASICS, the handiest and most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book, this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video. Contrary to the previous editions of VIDEO BASICS, which reflected the transition from analog to digital technology, VIDEO BASICS, 6th Edition, acknowledges that digital video is a firmly established medium. References to analog are made only to help explain the digital process or the analog equipment that is still in use.

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"Video Basics is written at a level that works for students and the organization and graphic material that goes with the text is superior."

"Great organization and coverage of essential topics in a very practical way. This works great for me in teaching interdisciplinary video courses, TV production, and general video courses."

"Greatest strengths are clear layout of text, pictures and graphics; clear explanation of production skills and concepts; good mix of technical skills necessary to production with conceptual skills necessary for a wider view of purpose. Also, accompanying DVD is an excellent resource that has gotten better with each revision."

"The book is well organized and contains information which would make it easy for virtually anyone, anywhere to teach these skills. Perhaps the single thing which I like the most is the CD-ROM. This fall I plan to integrate it to a much greater extent than I previously have, with particular emphasis on the self-paced tutorials and on-line quizzes."

About the Author

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU). While at San Francisco State University, he headed the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and, from the Broadcast Education Association, the Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco. While at KPIX, he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, he was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Northern California Chapter. He also is a member of the Broadcast Legends of the NATAS, Northern California Chapter. Zettl has authored VIDEO BASICS, VIDEO BASICS WORKBOOK, TELEVISION PRODUCTION HANDBOOK, and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide. He has lectured extensively on both subjects at universities and professional broadcast institutions both nationally and internationally. Zettl developed an interactive DVD-ROM, ZETTL'S VIDEOLAB 4.0, published by Wadsworth Cengage, a part of Cengage Learning. His previous CD-ROM version won several prestigious awards, among them the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.

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Amazon.com: 5.0 out of 5 stars  3 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Saved me about 90 bucks. July 24 2010
By Cody Harris - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Came in great shape rather quickly! Saved me a lot of money. This IS the US version and not the International version so all the pages should line up with your classes!
5.0 out of 5 stars Great Basics May 20 2013
By WallyWallBanga - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This was what I needed and it even improved my understanding in drawing for storyboards. Take the extra step it wont hurt.
5.0 out of 5 stars Horrible Quality!!! Dec 28 2012
By shaynemaidel - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book was the right price but the cover looked like a dog had gotten it. I give it 5 stars and I would buy it again because I bought it for school and I don't care about the quality of the textbooks that I'm using once for a class. As long as it is still held together and I can read it I'm fine.

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