Virus of the Mind: The New Science of the Meme 4-CDSet: Abridged Audio Book [Abridged, Audiobook] [Audio CD]

This brought to mind two other, seemingly unrelated, schools of thought. One is 'speed reading'; the Evelyn Wood Reading dynamics system suggests the only way to increase your speed significantly is to stop repeating the words in your head. The second is Carlos Castaneda, who talks of 'stopping the world' - more on the technique is given in Victor Sanchez's book 'The Teachings of Don Carlos' where techniques for 'Stopping Inner Dialogue' are given.

More recently, I was reminded of this book when I began a course of study in Psychosynthesis. One of the key concepts our tutor talked about was "Belief Structures." Belief structures and memes are for all intents and purposes the same thing. Our course involved looking at where we gained many of our beliefs, including a project entitled 'Family of Origin' where the main aim is to trace beliefs (memes) and traits through our parents and grand-parents, along with our siblings.

Psychosynthesis itself (as a "psychotherapy") works heavily on breaking down belief structures, and allowing an individual to recreate new beliefs which are more appropriate for their needs. For those interested in following up this line of thought, check out the works of Roberto Assagioli and Piero Ferrucci.

An important concept in Psychosynthesis is the sub-personality. Each sub-personality has a core belief (meme). Therefore, work with sub-personalities is work with memes, although not always directly. It can however lead to discovery of the core belief (meme), when and how it came about, which parent it was programmed by (as often our main beliefs come from parent's and parent figures in early childhood).

So it is with this background in mind I discovered a copy of 'Virus of the Mind' in the Public Library and decided to read it. I consider it well worth a read for anyone interested in the subject of memes, as well as anyone interested in fields such as Psychosynthesis (or Psychotherapy in general), psychology, or self-development.

This book is a thought-provoking read, which may indeed lead to a decision to be less 'thought-provoked' by the mind viruses spread by marketing companies, the mass media, and politicians.

So, read this book, turn off that inner dialogue, and tune in to your intuition!

Particularly meaningful are the political uses of memetics, though less space is devoted to it than to discussions about sexual roles and motives. Just when it's getting interesting, this book seems to abruptly end. There is an extensive bibliography, however for further research on memetics.

I wondered from the start what this was about. What exactly is a "personal technical assistant?" Is he claiming that he alone wrote Word? "Educated at Harvard" you quickly learn means "didn't graduate," and "accomplished speaker" means "not a scientist."

This is a book that claims to be about a "new science," and yet is unencumbered by footnotes, empirical evidence, or reference to any of its concepts alternately explained in linguistics, psychology or sociology, for starters. In a representative section early in the book, Brodie cites "mind viruses" as explanations for cult religions, elections, mass market branding, "hopelessness, single motherhood, and gang warfare." All in 4 modest paragraphs.

As other reviewers have said, this isn't remotely a science book, or even an interesting bar discussion - I think you get beaten up these days if you try to talk about "paradigm shifts." So 90s. Save your money and your time.