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If you've ever wondered how and why people become robotically enslaved by advertising, religion, sexual fantasy, and cults, wonder no more. It's all because of "mind viruses," or "memes," and those who understand how to plant them into other's minds. This is the first truly accessible book about memes and how they make the world go 'round.
Of course, like all good memes, the ideas in Brodie's book are double-edged swords. They can vaccinate against the effects of cognitive viruses, but could also be used by those seeking power to gain it even more effectively. If you don't want to be left behind in the coevolutionary arms race between infection and protection, read about memes. --This text refers to an out of print or unavailable edition of this title.
Richard Brodie is best known as the original author of Microsoft Word. His self-help book, 'Getting Past OK,' is an international bestseller. His groundbreaking book on memes, 'Virus of the Mind,' spent 52 weeks on the Amazon.com Hot 100 and is used as a text in many college courses. An accomplished speaker, Richard has appeared on dozens of television and radio shows, including 'The Oprah Winfrey Show.'
Richard continues to pursue wide and varied interests, which he occasionally blogs about.
--This text refers to an alternate Paperback edition.
The author has a nice writing style and interesting theory on cultural evolution that would have major implications if one accepted it wholeheartedly. Read morePublished on June 12 2004 by AMC
i recommend following this book with Ian McFadyen's Mind Wars which places memes in a more complete context of 'tenetics'.Published on Dec 25 2002 by dnalias
Just finished reading Virus of the Mind. It is a fairly good book. I like it because it introduces well a new subject area and is easy to understand. Read morePublished on Nov. 23 2002 by Citris1