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Visual Grammar (Design Briefs) Paperback – May 2 2006

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"Christian Leborg decodes concepts associated with abstract and concrete objects and structures, activities, and relations. Includes a glossary of terms every designer should know." --Dynamic Graphics "For those of us who learned terms like 'Negative/postive space' and 'visual weight' the hard way--in classroom art critiques--Christian Leborg's new book will bring back painful memories. For those who have an interest but lack the language, however, this book elucidates the lexicon of visual grammar, from angles to opacity, and is replete with helpful infographics." --Dwell "Required reading. " -- Architecture Magazine "A slim and simple tome, but visually stunning in its description of the basic principles of objects on a page and how they interact with one another. Visual Grammar serves as both a visual dictionary and a straightforward introduction to the visual language of graphic design." --Jason Santa Maria

About the Author

Christian Leborg is a designer and design educator. He is founding partner of K, a knowledge and communications consultancy in Oslo, Norway.

Inside This Book

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First Sentence
Point. You cannot see or feel a point; it is a place without area. Read the first page
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Most Helpful Customer Reviews on (beta) 16 reviews
22 of 23 people found the following review helpful
Focussing the visual mind Aug. 17 2006
By Willem Hart - Published on
Format: Paperback
The standard for visual literacy was set by Dondis A. Dondis in 1973 with "A Primer of Visual Literacy". However, it was (is) a heavy read. Christian Leborg's "Visual Grammar" gives us a more visual approach to the subject. His thesis is that we cannot understand the visual images that assault our eyes unless we share a common understanding of the symbols involved. Leborg enlightens us with a symplified but nonetheless complex view of symbols that are abstract, concrete, active, and relative. It's an interesting exploration using only basic geometric shapes. This is a "must have" book for those who teach design and a desirable book for students. All you need to know is that it is published by Princeton Architectural Press. Princeton publishes some of the most important books on design. Their positive discrimination is evident in all of their publications.
13 of 15 people found the following review helpful
A book with few words Dec 2 2006
By C. Dworsky - Published on
Format: Paperback
This book certainly takes the simplicity route. It is ruthlessly straightforward in regards to expressing it's information, in a layout that is without a doubt concise and efficient. The nadir? It also unfortunately reads like stereo instructions and the knowledge it tries to impart is thoroughly basic at best. Simple shapes and the like may be the building blocks of structure, but without any really tangible information to be gleaned we are left with an attractive skeleton. Yes there are some bits of wisdom in this book as well as some fetching Adobe Illustrator rendered graphics, but by and large we're just left with more white space than a snowstorm. I really do think people should form their own opinions about reference materials however, maybe you could learn a great deal from this work. Buy it, try it, but I honestly can't envision the need for this volume in light of so many other exemplary works on the subject.
1 of 1 people found the following review helpful
If you are a design student, you must own this. July 8 2015
By Mallamun - Published on
Format: Paperback Verified Purchase
This is a must-have for anyone studying design. This book is as simple as a child's, yet it successfully relays concepts that I paid $7000 to learn over the course of two semesters. Contained in this book are the fundamentals from which ALL design stems. I cannot even put into words how succinctly elegant it is. Even if it is not required reading, buy it alongside your textbook. I guarantee that you will find yourself referencing this volume when your textbook becomes too convoluted. The way you view this book will change as you learn and grow. At first, its contents will seem childishly simple; then, as you grasp what design really involves, they will seem mind-blowingly complex. At your peak, you will see that it is a beautiful union of the two. I cannot recommend this book enough. If you are a designer, it belongs in your home.
1 of 1 people found the following review helpful
Expecting more Sept. 23 2013
By Elizabeth J. Manhart - Published on
Format: Paperback Verified Purchase
I think I was expecting more from the design brief aspect of the content. The visuals were helpful in understanding the concepts. I would like to see more samples of writing a design brief.
Elementary Knowledge March 11 2014
By savage925 - Published on
Format: Paperback
The content is as basic as it gets: Parallel, Patterns, Scaling etc.. This book would be great for elementary school students, but if your older than that you may want to pass. The only reason I gave an additional star was for its layout and design, otherwise it would be a 1.