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Visual Grammar (Design Briefs) [Paperback]

Christian Leborg

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Book Description

May 2 2006 Design Briefs
Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and betterunderstand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design.Dealing with every imaginable visual conceptfrom abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction,and variationthis book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clearand concise manual that you've been looking for.

Frequently Bought Together

Visual Grammar (Design Briefs) + Graphic Design: The New Basics
Price For Both: CDN$ 43.85

  • Graphic Design: The New Basics CDN$ 26.96

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Product Details

  • Paperback: 96 pages
  • Publisher: Princeton Architectural Press; 1 edition (May 2 2006)
  • Language: English
  • ISBN-10: 1568985819
  • ISBN-13: 978-1568985817
  • Product Dimensions: 21.5 x 17.7 x 1 cm
  • Shipping Weight: 249 g
  • Amazon Bestsellers Rank: #194,894 in Books (See Top 100 in Books)

Product Description


"Christian Leborg decodes concepts associated with abstract and concrete objects and structures, activities, and relations. Includes a glossary of terms every designer should know." --Dynamic Graphics "For those of us who learned terms like 'Negative/postive space' and 'visual weight' the hard way--in classroom art critiques--Christian Leborg's new book will bring back painful memories. For those who have an interest but lack the language, however, this book elucidates the lexicon of visual grammar, from angles to opacity, and is replete with helpful infographics." --Dwell "Required reading. " -- Architecture Magazine "A slim and simple tome, but visually stunning in its description of the basic principles of objects on a page and how they interact with one another. Visual Grammar serves as both a visual dictionary and a straightforward introduction to the visual language of graphic design." --Jason Santa Maria

About the Author

Christian Leborg is a designer and design educator. He is founding partner of K, a knowledge and communications consultancy in Oslo, Norway.

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.2 out of 5 stars  13 reviews
22 of 23 people found the following review helpful
4.0 out of 5 stars Focussing the visual mind Aug. 17 2006
By Willem Hart - Published on Amazon.com
The standard for visual literacy was set by Dondis A. Dondis in 1973 with "A Primer of Visual Literacy". However, it was (is) a heavy read. Christian Leborg's "Visual Grammar" gives us a more visual approach to the subject. His thesis is that we cannot understand the visual images that assault our eyes unless we share a common understanding of the symbols involved. Leborg enlightens us with a symplified but nonetheless complex view of symbols that are abstract, concrete, active, and relative. It's an interesting exploration using only basic geometric shapes. This is a "must have" book for those who teach design and a desirable book for students. All you need to know is that it is published by Princeton Architectural Press. Princeton publishes some of the most important books on design. Their positive discrimination is evident in all of their publications.
12 of 14 people found the following review helpful
3.0 out of 5 stars A book with few words Dec 2 2006
By C. Dworsky - Published on Amazon.com
This book certainly takes the simplicity route. It is ruthlessly straightforward in regards to expressing it's information, in a layout that is without a doubt concise and efficient. The nadir? It also unfortunately reads like stereo instructions and the knowledge it tries to impart is thoroughly basic at best. Simple shapes and the like may be the building blocks of structure, but without any really tangible information to be gleaned we are left with an attractive skeleton. Yes there are some bits of wisdom in this book as well as some fetching Adobe Illustrator rendered graphics, but by and large we're just left with more white space than a snowstorm. I really do think people should form their own opinions about reference materials however, maybe you could learn a great deal from this work. Buy it, try it, but I honestly can't envision the need for this volume in light of so many other exemplary works on the subject.
2.0 out of 5 stars Elementary Knowledge March 11 2014
By savage925 - Published on Amazon.com
The content is as basic as it gets: Parallel, Patterns, Scaling etc.. This book would be great for elementary school students, but if your older than that you may want to pass. The only reason I gave an additional star was for its layout and design, otherwise it would be a 1.
3.0 out of 5 stars Expecting more Sept. 23 2013
By Elizabeth J. Manhart - Published on Amazon.com
Format:Paperback|Verified Purchase
I think I was expecting more from the design brief aspect of the content. The visuals were helpful in understanding the concepts. I would like to see more samples of writing a design brief.
5.0 out of 5 stars Good Book May 16 2012
By Emily - Published on Amazon.com
Format:Paperback|Verified Purchase
Had to get this for a class, it is a simple and easy to read design book. It is short and concise and really look at the pictures, they are design in and of themselves!

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