- Paperback: 208 pages
- Publisher: Laurence King (Mar 4 2008)
- Language: English
- ISBN-10: 1856695395
- ISBN-13: 978-1856695398
- Product Dimensions: 27.6 x 21.4 x 2 cm
- Shipping Weight: 1.1 Kg
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #159,611 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
A great introduction for retail students, this user-friendly reference guide covers all aspects of visual merchandising, from windows to in-store areas, for a range of stores from fashion emporia to supermarkets. Along with practical advice, a glossary and floor layout diagrams are case studies from established visual merchandisers, revealing the secrets of their toolkit-such as the use of mannequins and the latest technology-and explaining the psychology behind buyer behaviour.
About the Author
TONY MORGAN teaches visual merchandising at the London College of Fashion and at Philip Green's Arcadia Fashion Academy. He was head of visual merchandising at Selfridges for 18 years.
Inside This Book
(Learn More)
First Sentence
The first shopkeepers tried to lure consumers into their stores either by ostentatiously exhibiting their names or by displaying products in their windows or on tables in the street, proving that they were open for business and proud of their produce. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The first shopkeepers tried to lure consumers into their stores either by ostentatiously exhibiting their names or by displaying products in their windows or on tables in the street, proving that they were open for business and proud of their produce. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
Essential if you're opening, managing or designing a store,
By
This review is from: Visual Merchandising: Window and In-Store Displays for Retail (Paperback)
This book is essential not just to retail store designers but also to business people in retail. The book takes an in depth look at all subjects relating to merchandising. It takes care to help readers understand every aspect of it. There are 6 main chapters namely, The Role fo the Visual Merchandiser, Store Design, Windows, In-store Visual Merchandising, Mannequins, The Visual Merchandiser's Studio. The titles of the chapters are pretty self explanatory. They get down into the details of concept and provides tons of examples and case studies from the real world. Some of the big store names featured includes Lane Crawford, Atelier 1 and Giorgio Armani. There are lessons on how stores can be designed, right down to the placing of lights and placement of shelves. Readers can also learn how to create ambience, carry out sales promotions, improve the usage of signages and fixtures and many other useful techniques. I've to say it again. This book is essential if you're opening or managing a retail store or helping to design one. Visit my Amazon profile for other reviews.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.6 out of 5 stars (9 customer reviews) 19 of 19 people found the following review helpful
5.0 out of 5 stars
A must for retailers!,
By A retailer - Published on Amazon.com
This review is from: Visual Merchandising: Window and In-Store Displays for Retail (Paperback)
At last a book that that not only explains the concept of visual merchandising, but also demonstrates how to implement the various techniques that help promote retail sales.The book is divided in to easy to read chapters from window displays to in-store layouts and even covers a brief history of window displays. This book is a MUST for retailers, it covers areas of visual merchandising that are often forgotten- ambience, signage, window props, colour and mannequins. I found the section on store design particularly interesting. From fashion to home the book has been clearly well researched. The generous amount of images have been sourced from the worlds influential retailers (Japan, Paris, Hong Kong, USA and UK to name a few) and the illustrations are a useful tool to help explain the principles of visual merchandising. 12 of 12 people found the following review helpful
5.0 out of 5 stars
Essential if you're opening, managing or designing a store,
By Parka - Published on Amazon.com
This review is from: Visual Merchandising: Window and In-Store Displays for Retail (Paperback)
 The book takes an in depth look at all subjects relating to merchandising. It takes care to help readers understand every aspect of it. There are 6 main chapters namely, The Role fo the Visual Merchandiser, Store Design, Windows, In-store Visual Merchandising, Mannequins, The Visual Merchandiser's Studio. The titles of the chapters are pretty self explanatory. They get down into the details of concept and provides tons of examples and case studies from the real world. Some of the big store names featured includes Lane Crawford, Atelier 1 and Giorgio Armani. There are lessons on how stores can be designed, right down to the placing of lights and placement of shelves. Readers can also learn how to create ambience, carry out sales promotions, improve the usage of signages and fixtures and many other useful techniques. I've to say it again. This book is essential if you're opening or managing a retail store or helping to design one. (More pictures are available on my blog. Just visit my Amazon profile for the link.) 10 of 10 people found the following review helpful
4.0 out of 5 stars
Visual Merchandising: Windows and In-Store Displays for Retail,
By Richard Payne - Published on Amazon.com
This review is from: Visual Merchandising: Window and In-Store Displays for Retail (Paperback)
Well written, great photography & illustrations. The text is approached logically with clear explanations of practical, real information that can be applied immediately. A 'must have' for anyone entering the Visual Merchandising field or for retailers needing to 'up their game' or train staff. Gave me a good understanding of how the visual merchandising field is structured, who does what, how to layout a retail space correctly and guidelines & approaches for creating effective displays. Great book.
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