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Visual Workout: Creativity Workbook [Paperback]

Robin Landa , Rose Gonnella
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

July 18 2000 Design Concepts
This one-of-a-kind workbook for graphic designers, which may be used independently or in conjunction with Graphic Design Solutions, 3E by Robin Landa, will stimulate your imagination and enable you to flex your creative design muscles. The exercises in this workbook expand upon graphic design applications and each exercise presents a creative problem intended to stimulate visual thinking, encourage sketching and ideas, and, most importantly, prompt you to try new approaches.

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PART I: GET SET: Introduction. Critique. PART II: THE DESIGN WORKOUT: Expressive Typography. Mixed Up Media & Techniques. Visual Surprises. Points of Departure. Work It Out. PART III: SHOWCASE OF PROFESSIONAL DESIGNERS: Steven Brower Design/NY. DMA/NJ. Donovan & Greene/NY. Jim Drydan/Illustrator/MN. Ema Design/CO. Russell Hassell/NY. Martin Hollloway/NJ. Liska & Associates/IL&NY. Point B Inc./HI. Jefferson Raul/FL. Segura Inc./IL. Mary Ann Smith/NY. Stuart Topper/NJ. Viva Dolan/CANADA. Vrontikis Design Office/CA. Robin Landa/NY. Rose Gonella/NY.

About the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

Rose Gonnella is currently a twenty-five year experienced professor in the Visual Communications Program of the Department of Design at Kean University in New Jersey. She teaches courses in design theory, studio skills and computer technology and has also developed the school's web design curriculum. She currently serves on the executive board of the Art Directors Club of New Jersey (ADCNJ) and as the Director of the Kean University/ADCNJ "Thinking Creatively" design conference. Ms. Gonnella is an educator, artist, designer and writer who has been awarded membership in two scholarly academic organizations, the Phi Beta Kappa National Honor Society in 1980 and the Phi Kappa Phi National Honor Society in 2001. She has received grants from the Mid-America Arts Alliance International Residency Project, the Mid-Atlantic Residency Grant Project and the New Jersey State Council on the Arts Fellowship. She has also received several awards from Kean University, including the Presidential Award for Distinguished Research/Creative Work, the Computers in Curriculum Released Time Award, the Alumni Association Grant and the Faculty-Student Research Award. Ms. Gonnella is a practicing artist and designer who has exhibited both nationally and internationally for fifteen years. Her drawings are included in the permanent collections of the Smithsonian National Museum of American Art in Washington, D.C., the Museum of Art and Archaeology in Columbia, Missouri and other public and private collections. Her design work primarily revolves around Kean University's intellectual journal, the Kean Review, for which she is the Creative Director. Ms. Gonnella is also the author and co-author of several books and has written many magazine articles on creativity, art and architecture for several national publications. In addition, Ms. Gonella has written over two hundred and fifty articles on art, design and architecture for two newspapers in Nantucket, Massachusetts.

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Customer Reviews

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Most helpful customer reviews
5.0 out of 5 stars can't design without it! Sept. 21 2000
By A Customer
This book is a must-have for any professor, designer or aspiring design student. The full range of creative problems stimulates and enriches!
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5.0 out of 5 stars a great design workout! May 21 2001
By A Customer
tons of great visual exercises that really revive creative juices! Allows you to expand your vision and provides a creative resource.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.4 out of 5 stars  7 reviews
6 of 6 people found the following review helpful
4.0 out of 5 stars very good! -- allows a lot of self critique July 23 2006
By Danielle p - Published on Amazon.com
This book is really helpful for people starting out (like students or novices), or for anyone who really needs to kickstart their "outside-the-box" thinking. It has a lot of drawing excercises, each excercise is pretty quickly done in your spare time, and their is even space on each page for you to sketch. The only thing I don't like is that for a workbook, too many excercises require you to use outside materials (ex: stamp pad?) or the computer (ex: type excercises) I enjoy it though and recommend buying it, but not at full price. :)
3 of 3 people found the following review helpful
4.0 out of 5 stars Inspiration for lesson plans, some keepers Oct. 29 2009
By E. Carlson - Published on Amazon.com
I taught graphic design to high school age students and this was a book I kept on my shelf. I didn't find a lot of great ideas in here, which was disappointing since I used Landa's textbook for my class. Most of the ideas required non-computer materials and thus became homework assignments. I would say there were about a handful of useful readings and lesson ideas, but a lot of it didn't apply to my curriculum.
The kids loved the tattoo design project. They eventually designed it in an adobe program to show computer and design skills and then had to put in on a person to show their photo manipulation skills. This is a good example of how it could inspire you to create a lesson, but you will have to go further with it than what she presents. It might work better for a college course and on another note, as a designer, I can't imagine doing any of these exercises. Which is probably why the book is just okay.
1 of 1 people found the following review helpful
5.0 out of 5 stars An indispensable Learning Resource for Designers of all Types and Skill Levels Jan. 23 2012
By Eric A. Smith - Published on Amazon.com
Format:Paperback|Verified Purchase
I must say that in over 25 years of professional graphic design, this is absolutely the best resource I have found to date. In fact, I would say this book will teach you more than several academic courses at a top design institute. Because I've taught the subject in community centers, colleges and corporations, I believe I'm qualified to make the assessment, and would unreservedly recommend this work to any aspiring - or even veteran - professional designers.

This is a series of challenging, diverse, creativity-expanding exercises that are perfect for widening your repertoire and honing your critical eye. Dig into this one as fast as you are able.
3.0 out of 5 stars More of the same Aug. 3 2013
By Lawrence S. Cohen - Published on Amazon.com
Format:Paperback|Verified Purchase
I am a fan of Robin Landa's work. This one doesn't make me say, yeah that's something to think about. Other workbooks do the same. Not much breakthrough here.
0 of 1 people found the following review helpful
5.0 out of 5 stars Great Service; Great Book Jan. 13 2012
By "J" - Published on Amazon.com
Format:Paperback|Verified Purchase
The book arrived promptly and in the condition that was indicated by the seller. I would buy from them again without hesitation. The book is exactly what I wanted.
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