Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results (Hardcover)

by Lori L. Silverman (Editor)

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Product Details

Hardcover: 320 pages
Publisher: Jossey-Bass; 1 edition (Sep 28 2006)
Language: English
ISBN-10: 0787982709
ISBN-13: 978-0787982706
Product Dimensions: 23.1 x 15.7 x 3 cm
Shipping Weight: 477 g
Average Customer Review: No customer reviews yet. Be the first.

Amazon.ca Sales Rank: #238,505 in Books (See Bestsellers in Books)

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#24 in	Books > Professional & Technical > Engineering > Industrial, Manufacturing & Operational Systems > Productivity
#24 in	Books > Engineering > Industrial, Manufacturing & Operational Systems > Productivity

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Review

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Landsâ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.Â No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Product Description

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

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