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Walmart: Key Insights and Practical Lessons from the World's Largest Retailer [Paperback]

Bryan Roberts , Natalie Berg
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

May 28 2012

2012 marks Walmart's 50th year anniversary. Walmart: Key Insights and Practical Lessons from the World's Largest Retailer highlights how Walmart came to be a global retailing phenomenon and investigates what it got right, what it got wrong and whether or not it can reconfigure to stay ahead. 

Authors Natalie Berg, Global Research Director at Planet Retail, and Bryan Roberts, Director of Retail Insights at Kantar Retail, offer an objective analysis of Walmart's history exploring the company's ups and downs. Although a source for best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect where it is headed in the future. 

With exclusive interviews with Walmart executives and CEO of Walmart US, Bill Simon, Berg and Roberts address these issues focusing specifically on the following topics: 

- The rapid change of retail: What the rise of e-commerce and multi-channel retailing means for Walmart and other retailers and how the impact of Amazon affects every retailer's digital presence. 

- Walmart International: Walmart now trades through more stores internationally than in the US, a clear indication of where future growth opportunities lie. Can Walmart's pricing philosophy "everyday low prices" be implemented across all markets? The authors explore where it works, where it doesn't and where it has yet to venture. 

- The superstore format: Berg and Roberts predict that Walmart will reach saturation with its core Supercenter format by 2020. With more shoppers moving away from the superstore format, should Walmart move towards small box stores? Will they be able to achieve the same level of success with small stores in big cities? 

In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights to understand how it became a retail giant, the lessons that can be learned, and what is in store for the future.

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"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price - it is a book that teaches how to build a long-term branded business." 
-- Phil Lempert, Supermarket Guru and editor The Lempert Report 

"Walmart is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have done a terrific job." -- Brian Sharoff, President of the Private Label Manufacturers Association (PLMA) 

"What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories." -- Robert Morris

"[A] well-researched case study...Business students and owners will benefit from the unique perspective Berg and Roberts provide. They offer a peek 'behind the curtain' and access to information rarely shared." -- Foreword Reviews 

"Berg and Roberts draw on their extensive research to provide significant insights and a unique perspective into Walmart's growth from a regional retailer to the world's largest distributor of consumers good and services. They trace Walmart as a competitor, to Walmart as a trend setter, and perhaps even a model to which contemporary global marketers will look for their own success...with a penchant for detail, [they] thoroughly examine the tremendous influence Walmart has had and continues to have on global marketing...an objective commentary on Walmart's organizational leadership and ability to innovate and adapt to the realities and challenges of the future competitive arena...Summing Up: Recommended." -- CHOICE

About the Author


Bryan Roberts
has spent over ten years as a Walmart analyst and has gained great understanding of Walmart's strategies, objectives and achievements. He is Retail Insights Director for Kantar Retail EMEA (Europe, the Middle East and Africa), based in London. Prior to joining Kantar Retail, Bryan was the Global Research Director at Planet Retail, a leading retail analyst firm.

Natalie Berg has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. Her main expertise lies in areas such as private label, merchandizing, pricing and shopper-centricity. She is a Research Director at Planet Retail, a leading retail analyst firm.

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Most helpful customer reviews
By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Paperback
As this book's subtitle suggests, Natalie Berg and Bryan Roberts share "key insights and practical lessons from the world's largest retailer." Ironically, Walmart's globalization initiatives did not kick into gear until after founder Sam Walton was succeeded by David Glass in 1988, 26 years after Walton opened the first Walmart Discount City store in Rogers, Arkansas. What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories (e.g. it sells more groceries than Kroger and Safeway do...combined). Moreover, if Walmart were a country, it would rank 25th in terms of gross domestic product. It is also the world's largest commercial employer. If the first Walmart Discount City store were viewed as an "acorn," it certainly gave birth to an immense "oak tree," if not an entire "forest."

Berg and Roberts focus on major challenges and issues, explaining how Walmart has addressed them to gain and sustain competitive advantage. For example, here are seven of several dozen covered in the book:

o How to position ourselves during the rise of consumerism?
o How to transition branding to a balance of national and private label?
o How to provide cost-effective reader-friendly amenities?
o How to use IT to increase operational efficiency and productivity?
o How to lower costs by lowering suppliers' costs?
o How to derive maximum benefit from global sourcing?
o How to accelerate improvement of logistics system?

In the Appendix (Pages 217-223), Berg and Roberts provide a timeline of the development of Walton International that began with two small stores in Mexico (1991) until 2011 when WI expanded in the UK, South Africa, the Middle East, and Canada. Does WI have what it takes to reposition for the next 50 years of growth?

Berg and Roberts observe, "The answer must be that Walmart has what it takes to succeed, but will need to be nimble, adaptable, and innovative to reconfigure to the new realities of commerce." I agree while presuming to add that, in my opinion, competition will become more intense and of a different nature because those who challenge WI have learned valuable lessons from Wal-Mart Stores under Sam Walton's leadership and they have also learned valuable lessons from what has happened to the company since his retirement as CEO. I assume that WI's leaders know what got the company to where it is now won't get it to where it wants to be in months and years ahead.

I agree with Damon Runyon who once said, when paraphrasing Ecclesiastes, "The race is not always to the swift, nor the battle to the strong, but that's how the smart money bets."
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  3 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars How and why Walmart International continues to be "the best positioned retailer in the world" April 30 2012
By Robert Morris - Published on Amazon.com
Format:Paperback
As this book's subtitle suggests, Natalie Berg and Bryan Roberts share "key insights and practical lessons from the world's largest retailer." Ironically, Walmart's globalization initiatives did not kick into gear until after founder Sam Walton was succeeded by David Glass in 1988, 26 years after Walton opened the first Walmart Discount City store in Rogers, Arkansas. What we have in this volume is a reasonably thorough examination of the organization's rapid growth in terms of both domestic and international markets as well as of its dominance of those markets and even of entire brand categories (e.g. it sells more groceries than Kroger and Safeway do...combined). Moreover, if Walmart were a country, it would rank 25th in terms of gross domestic product. It is also the world's largest commercial employer. If the first Walmart Discount City store were viewed as an "acorn," it certainly gave birth to an immense "oak tree," if not an entire "forest."

Berg and Roberts focus on major challenges and issues, explaining how Walmart has addressed them to gain and sustain competitive advantage. For example, here are seven of several dozen covered in the book:

o How to position ourselves during the rise of consumerism?
o How to transition branding to a balance of national and private label?
o How to provide cost-effective reader-friendly amenities?
o How to use IT to increase operational efficiency and productivity?
o How to lower costs by lowering suppliers' costs?
o How to derive maximum benefit from global sourcing?
o How to accelerate improvement of logistics system?

In the Appendix (Pages 217-223), Berg and Roberts provide a timeline of the development of Walton International that began with two small stores in Mexico (1991) until 2011 when WI expanded in the UK, South Africa, the Middle East, and Canada. Does WI have what it takes to reposition for the next 50 years of growth?

Berg and Roberts observe, "The answer must be that Walmart has what it takes to succeed, but will need to be nimble, adaptable, and innovative to reconfigure to the new realities of commerce." I agree while presuming to add that, in my opinion, competition will become more intense and of a different nature because those who challenge WI have learned valuable lessons from Wal-Mart Stores under Sam Walton's leadership and they have also learned valuable lessons from what has happened to the company since his retirement as CEO. I assume that WI's leaders know what got the company to where it is now won't get it to where it wants to be in months and years ahead.
1 of 1 people found the following review helpful
5.0 out of 5 stars a must read! Jun 5 2012
By L. Stopa - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Most insightful book on Walmart I have ever read! A must read for the Walmart shoppers all the way to the professional analyists and everyone in between.
0 of 1 people found the following review helpful
4.0 out of 5 stars Experts' keen assessment of the world's biggest retailer Sep 11 2012
By Rolf Dobelli - Published on Amazon.com
Format:Paperback
From its humble beginnings in 1962, Walmart climbed to the top of the retail pyramid, tallying annual sales of more than $400 billion as of its 50th anniversary in 2012. Walmart's relentless pursuit of "Everyday Low Prices" saves shoppers billions, but is it the customers' best friend or the giant that emptied Main Street storefronts? Is it the vendors' top ally because of the volume it buys, or does it squeeze suppliers without relief in its quest to offer the lowest possible prices? Perhaps the answer is a bit of all of the above, according to retail analysts Natalie Berg and Bryan Roberts, who examine how Walmart has forever changed retailing, production and distribution methods, as well as consumer behavior. Today, the chain faces new challenges as the US market becomes saturated, consumer habits evolve and the international landscape changes. Though the authors' prose can be a bit dense, getAbstract recommends this well-researched corporate biography to business historians, retailers, analysts and Walmart shoppers everywhere.
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