The authors analyze the rhetorical discourse characteristic of the Chicano protest movement of the sixties and seventies, focusing on four prominent activists, Cesar Chavez, Rodolfo "Corky" Gonzalez, Jose Angel Gutierrez, and Reies Lopez Tijerina. How these militant spokesmen employed their extensive skill with words is closely examined and analyzed. In the process, much about the nature, function, and meaning of the Chicano protest movement becomes clear. Similarities and differences in their rhetorical styles are discussed, as are their different backgrounds, personalities, goals, audiences, and the issues they addressed. Included is an analysis of the themes, appeals, and symbols they popularized in ther personal vision of what America ought to be for Chicanos. The volume also contains an essay by Jose Angel Gutierrez, an essay on the counter-rhetoric and ideology of other Mexican-American leaders of the time, and a bibliographic essay.