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'Watching YouTube is well-written, carefully researched, and a pleasure to read. Michael Strangelove beautifully brings together contemporary research and a fast-growing body of video to draw coherence and clarity from a seemingly chaotic cultural space and practice.' (Alexandra Juhasz, Department of Media Studies, Pitzer College)|'From intimate family moments caught on webcams to camcorders in the battlefields of Iraq, Strangelove provides a solid analysis of a wide variety of emerging YouTube genres, interactions, and communities. This volume will forever be a key resource to those of us who are interested in what happened in those early days of YouTube when millions of people started sharing little pieces of themselves and their lives through web video.' (Michael Wesch, Anthropology Program, Kansas State University)
Michael Strangelove has been called a “guru of Internet advertising” (Wired) and “the man who literally wrote the book on commercialization of the net” (Canadian Business). He is a lecturer in the Department of Communication Studies at the University of Ottawa.