2 of 2 people found the following review helpful
5.0 out of 5 stars
A breath of fresh air, Aug 14 2003
By Bob Topor - Published on Amazon.com
This review is from: 101 Ways to Market Your Language Program: A practical guide for language schools and programs (Paperback)
"101 Ways to Market Your Language Program" is an insightful and practical guidebook for marketing novices and professional alike. It presents valuable ideas for language schools and programs. Sarah Eaton provides ways to help you assess your offerings, develop strategies, write effective promotional material, design a web page, and evaluate your efforts. Sarah's
work is like a breath of fresh Canadian air flowing through an otherwise stagnant, academic. myopic wasteland.
-Bob Topor
Higher Education Marketing Senior Consultant,
Author, Lecturer, Publisher
Retired, Stanford University
Senior Consultant, Topor Consulting Group International.
1 of 1 people found the following review helpful
5.0 out of 5 stars
A great resource, Oct 12 2003
By A. Mosteiro - Published on Amazon.com
This review is from: 101 Ways to Market Your Language Program: A practical guide for language schools and programs (Paperback)
Eaton provides a very practical guide for anyone who needs to market a language program. Her keen understanding of the subject matter, combined with practical action steps, will help any language school maintain enrollments and keep students coming through the door.
1 of 1 people found the following review helpful
5.0 out of 5 stars
A Treasure Trove of Information!, Sep 30 2003
By Cynthia Beare - Published on Amazon.com
This review is from: 101 Ways to Market Your Language Program: A practical guide for language schools and programs (Paperback)
This practical, well organized and easy to use book, is a valuable resource for language schools and virtually all other types of schools and educational programs. The marketing strategies are invaluable and many can be adapted for marketing other educational learning centers and small businesses. I have used some of Sarah's ideas in setting up and marketing my own company and am eagerly awaiting her upcomgin book geared specifically to marketing small businesses.
Cynthia Beare
Teacher, Author and Freelance Writer
Calgary, AB