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Product Description
Product Description
The anonymity of a phone line is the secret to success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes the company the go-to source for almost everyone seeking answers to strange but intriguing questions such as: What would your ideal lover look like? What would you never bring on a romantic holiday? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? Does attending university make people less religious? And, if the phone rings at dinner, who is the last person you want it to be? (Hint: it's not a pollster!)
In We Know What You're Thinking, Bricker and Wright, the bestselling authors of What Canadians Think About Almost Everything, let us in on the insights they've gleaned from thousands of polls and the unlikeliest of characters they've encountered-- including the retiree who still believes in Santa Claus, the childless person who vehemently complains about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.
Filled with fascinating insights about Canadians from every province and territory, in cities and towns, of every age, gender and economic standing--and peppered with fun graphs, factoids and quizzes--We Know What You're Thinking is compulsive, must-have reading for all Canadians. --This text refers to an alternate Paperback edition.
About the Author
John Wright is the senior vice-president and managing director of the North American public-opinion polling division of Ipsos Reid. He has been the lead media spokesperson for the company since 1990, commenting on politics, policy and consumer trends. He hosts a weekly radio show on CFRB and is a regular co-host of BNN's SqueezePlay. He is the co-author, with Darrell Bricker, of What Canadians Think About Almost Everything.
Darrell Bricker is the CEO of Ipsos Global Public Affairs. Prior to joining Ipsos Reid, Bricker was director of public-opinion research in the office of the prime minister. He holds a Ph.D. in political science from Carleton University and is the co-author, with Edward Greenspon, of Searching for Certainty: Inside the New Canadian Mindset. He is the co-author, with John Wright, of What Canadians Think About Almost Everything. --This text refers to an alternate Paperback edition.
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