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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies [Hardcover]

Tom Funk

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Book Description

Dec 1 2008 0313351872 978-0313351877
This book takes managers on a tour of the new marketing techniques made possible by Web 2.0.'Web 2.0' has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book will present a wealth of ideas for any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

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Product Details

  • Hardcover: 172 pages
  • Publisher: Praeger Publishers (Dec 1 2008)
  • Language: English
  • ISBN-10: 0313351872
  • ISBN-13: 978-0313351877
  • Product Dimensions: 23.6 x 15.7 x 1.5 cm
  • Shipping Weight: 431 g
  • Amazon Bestsellers Rank: #923,357 in Books (See Top 100 in Books)

Product Description

Review

"Funk outlines the latest emerging technologies on the Web, and offers readers the "Ten Things You Should Do to Make Your Business More Web 2.0". This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Website vibrant; and ways to protect yourself form the growing menace of cybercrime." -

Booklist

About the Author

Tom Funk has been involved in ecommerce and Web publishing since 1995. In his six years managing the Web sites of the Vermont Teddy Bear Company, Funk saw online revenues triple, and the company's sites were named Internet Retailer's "Best of the Web" Top 50.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com: 4.4 out of 5 stars  7 reviews
5 of 6 people found the following review helpful
5.0 out of 5 stars Wow is this FULL of all that is Web 2.0. Feb. 3 2009
By Larry Slater - Published on Amazon.com
Format:Hardcover
Now you may not know much about what is now called Web 2.0, if not then which planet have YOU been living on, but after reading this book you will know more then even that nerdy 16 year old next door.

Tom Funk jumps from topic to topic with the speed of a run-away broad-band connection yet seems to pull from each topic all that you would need to know to talk knowledgeably with your marketing director at work. He shows you case studies of how each area can and is utilized in real-world situations which is nice seeing as most of this stuff sounds like science fiction to the uninitiated.

Just looking at the Index will tell you that there is something different about this book. Starbucks is right next to Strategy Analytics and MMORPGs is next to Mobile Advertising. Huh? But that's not as important as knowing that you will learn how all these come together to get you up to speed in this ever changing world of Web 2.0.
4 of 5 people found the following review helpful
5.0 out of 5 stars Highly recommended Web 2.0 book for businesspeople Dec 14 2008
By Donna Lee - Published on Amazon.com
Format:Hardcover
I am a nontechnical reader, and I enjoyed this book for its very accessible and clear writing, for explaining what Web 2.0 is about, and for its many practical suggestions for using Web 2.0 in business.
1 of 1 people found the following review helpful
4.0 out of 5 stars Instructional Guide on Web 2.0 strategies & the evolution of change on the Web May 1 2009
By brentgrab - Published on Amazon.com
Format:Hardcover
great intermediate level instructional guide on how to maximize profits through social media, how to create 'sticky' clients, and how to develop new relationships through social networking. A lot of 'history' of the web and how it's evolved... most of that I skipped over, but you may like to read it.
1 of 1 people found the following review helpful
5.0 out of 5 stars Very useful for the Trillium Digital staff Feb. 27 2009
By Reid Greenberg - Published on Amazon.com
Format:Hardcover
Gotta say, the book is wonderful. Fun, informative and an easy read. As a "seasoned" digital marketer, Tom's book was a fantastic reminder on topics I had forgotten as well as an abundance of information on ideas I had never thought of.

Clear, concise and timely. Anyone who runs a website or has an online marketing role should buy this book.

Great work, Tom!
2 of 3 people found the following review helpful
5.0 out of 5 stars Great read; useful and insightful Dec 14 2008
By Book bound - Published on Amazon.com
Format:Hardcover|Verified Purchase
Mr. Funk gives a comprehensive overview of the web with up to date information and a socio-historical context. It's rare to find a book of this sort that is both useful, technically sound, and fun to read. Highly recommended.
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