From the Back Cover
Covers free and fee-based analytics tools
Don't miss another profitable opportunity — find out what works and what doesn't
Are you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site's profitability without boosting your budget.
- Understand Web analytics lingo
Find out what visitors do at your site
Measure metrics that matter most
Spot where your traffic comes from
Reduce shopping cart abandonment
About the Author
is a respected Internet business and marketing guru and a columnist for Revenue magazine.
Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.