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Web Analytics : mesurer le succès et maximiser les profits de votre site Web (French) Paperback – Oct 30 2009


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Product Details

  • Paperback
  • Publisher: Editions d'Organisation; 1st edition (Oct. 30 2009)
  • Language: French
  • ISBN-10: 2212544812
  • ISBN-13: 978-2212544817
  • Product Dimensions: 24 x 15.4 x 1.8 cm
  • Shipping Weight: 440 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #519,697 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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1 of 1 people found the following review helpful By Martin Wiedenhoff on Nov. 12 2009
Format: Paperback
I know Nicolas Malo from a past career experience where he managed a highly effective web site serving million of consumers online in French. So when he launched his new book in Montreal the other day I had to be there and get a copy!

After one week of reading on the train the book gave me a very good 360 degrees view of what is Web Analytics, how do make the most of it and most of all where to start. All this in French that did not get me lost in translation!

Remarkable is the word that comes to my mind and I am looking forward to your next book!

Martin
Montreal, Canada
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Format: Paperback
Avec l'évolution des outils, il est aisé de faire du web analytic. Encore faut-il comprendre ce qui est mesuré et en faire l'analyse. C'est là que quelques livres peuvent venir en aide, dont celui de Nicolas Malo et Jacques Warren. Il se concentre sur ce qui doit être mesuré et traite peu des outils. La compréhension des éléments mesurés et de leurs limitations sont des connaissances bien plus utiles et qui demeureront valides pendant des années.

Si le succès de votre site web vous tient à coeur, je vous encourage fortement à investir du temps dans la lecture de ce livre. Ce sera un investissement des plus rentables.
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