Web-Based Analysis for Competitive Intelligence [Hardcover]

Conor Vibert (Author)

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Product Details

Hardcover: 232 pages
Publisher: Quorum Books (August 2000)
Language: English
ISBN-10: 1567203191
ISBN-13: 978-1567203196
Product Dimensions: 24 x 16.1 x 2.2 cm
Shipping Weight: 531 g

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

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Product Description

Review

"In the past five years, there has been a deluge of books published in the area of CI and online secondary research....Most of them are shallow, hyped-up, and sensationalistic, with little substantive content....[This] book is a refreshing change from the run-of-the-mill publications, and a pleasant surprise. It is a how-to book that focuses on how analysts, researchers, and CI professionals efficiently manage the breadth of information and online resources that is available and how they can make effective, realistic inferences based in them, Reading a book that presents a wealth of information such as information sources, Web sites, and links can be exhausting. It is to Vibert's credit that he has presented the content in a manner that is easy to read without being journalistic and is informative without being tedious."-Journal of Marketing Research

Book Description

Responding to the needs of market researchers, business analysts, CI professionals, and others who understand and use the online information resources of the Internet, Vibert provides a structured set of frameworks to help solve business problems fast, successfully, and in real time. He explains how to use the content of specific Web sites to undertake specific tasks, and he provides academics and trainers with a powerful tool to help them develop the online analytical skills of their students, clients, and colleagues. The result is an important resource for executives seeking to protect their own knowledge while gaining insight about their competitors and for academics teaching in such fields as marketing, sales, and product development.

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Inside This Book (Learn More)

First Sentence
Have you visited an online or bricks-and-mortar retail bookstore recently? Read the first page

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Concordance

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4.0 out of 5 stars Good way of thinking, May 1 2002

By A Customer

This review is from: Web-Based Analysis for Competitive Intelligence (Hardcover)

I constantly use the Internet to identify necessary information in my line of work (I am a Big 4 consultant). I find that I often do CI work in my assignments. This book seemed to hit me right where I work in that it helped me better understand how CI, the internet, and organizational understanding come together. I realize that many of the URLs it gives will quickly date, but the ideas in this book have staying power and make the book worth the cost. I'd recommend it to people who must use the Internet for research in their work.

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Amazon.com: 4.0 out of 5 stars (2 customer reviews)

3 of 3 people found the following review helpful

4.0 out of 5 stars Good way of thinking, May 1 2002

By A Customer - Published on Amazon.com

This review is from: Web-Based Analysis for Competitive Intelligence (Hardcover)

4.0 out of 5 stars Was ahead of its time, Dec 5 2008

By Heath C. Sturt - Published on Amazon.com

This review is from: Web-Based Analysis for Competitive Intelligence (Hardcover)

This book was ahead of its time when it was published, covering how the web was influencing competitive intelligence and vice versa. Vibert's treatment of this intersection is logical, well thought out, and ultimately practical. Although it may appear dated to readers here in the latter part of the decade, it still offers some proven thinking that can help the practitioner better understand how to best use the web in their CI efforts.

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