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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy [Paperback]

Maria Veloso
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

April 29 2009
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers… and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people's attention. Completely updated for the current online marketplace, 'Web Copy That Sells' gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into "perpetual money machines" • streamline key messages down to intriguing "cyber bites" • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today's online prospects into paying customers!

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Product Description

About the Author

Maria Veloso (Los Angeles, CA) is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and the former Director of Creative Web Writing for Aesop Marketing Corporation.

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most helpful customer reviews
5.0 out of 5 stars Excellent book Nov. 2 2013
Format:Paperback|Verified Purchase
Really enjoyed reading this, although I imagine the next edition will be better. Information like this gets dated pretty quickly, as consumers become more jaded to the "perfect" sales approach.
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1 of 2 people found the following review helpful
Format:Paperback
Maria Veloso in her 2nd edition of Web Copy that sells conveys to us in easy to understand ways a formula for success in web copy writing that is a MUST read for any one who owns or plans to set-up a website to promote a product, Service online.

She build of her her first book by adding the Neuro formula approach to taking your copy writing efforts to new levels. This book payed for itself within one day of applying it to my website. Thank you Maria for your great work and i am looking forward to your next book.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.0 out of 5 stars  32 reviews
136 of 143 people found the following review helpful
2.0 out of 5 stars Don't You Wish You Knew How to Destroy Your Client's Credibility in a Few Simple Steps? July 7 2010
By o. fenech - Published on Amazon.com
Format:Paperback|Verified Purchase
Maria Veloso's Web Copy That Sells has some good information but often times ends up discrediting herself when she gives examples of her own work as you will see for yourself when you read this review.

She'll explain some concepts of copywriting and then she will bring up her work for things like "the one minute cure" --and ebook claiming to cure most diseases in one minute. now as a serious marketer, When she's touting a headline she wrote that says "Simple Formula Has Been Scientifically Proven to Cure Cancer and Virtually All Diseases" how am i supposed to take this seriously and apply this to my own work when she's showing examples of websites and products that appear to be scams specifically aimed at people with terminal diseases desperate for some hope?

Considering she spends some time talking about how your copy has to have credibility, how can she not realize her book loses credibility with such examples of her work? it seems her own work is usually done for these websites offering get rich quick schemes, low end marketing programs aimed at the internet bottom feeders and false miracle cures. If i was her i would be a bit concerned that the Federal Trade Commission would be reading it.

She will suggests things like making fake blogs posts, websites that masquerade as science journals and all those types of bottom feeder trickery. I understand that these methods probably work for the type of shady businesses she has worked for but it doesn't work for solid legitimate businesses. A real medicine, medical equipment or health supplement can't risk their reputations using such questionable (and i would say unethical and possibly even illegal) devices.

This is not to say that she doesn't have some good advice for web copywriting newbies, but excuse me, copywriting giants like John Caples and Joe Sugarman would not touch this stuff. those guys actually had to sell real things to real people not one minute cure to cancer victims, so it's so much easier for me to find them credible and take their advice. Ms Veloso just leaves me feeling a bit dirty.
It's through the work of people like her that our web surfing experience suffers and it has become so difficult to find good information.

>>If you are interested in selling information packages and ebooks of questionable value,this book might be for you.

>>if you are writing copy for shady businesses that have no reputation to worry about this book might be for you.

>>if you think the best way to sell is to use questionable tactics and trickery this book might be for you.

if you are interested in selling physical objects or copywriting for any company that can't afford to throw their reputation in the trash, i would suggest you forget about this book and instead learn from credible and successful direct marketing giants like Drayton Bird, Joe Sugarman, John Caples, Lester Wunderman and adapt their techniques for the web.
22 of 25 people found the following review helpful
3.0 out of 5 stars Focused on aggressive B2C selling June 2 2010
By Janice King - Published on Amazon.com
Format:Paperback
Although the author's copywriting concepts are sound, the book is focused on writing for websites that sell products directly to consumers, often with very hard-sell techniques. Copywriters working on corporate B2B sites will not likely find useful info here.
27 of 33 people found the following review helpful
5.0 out of 5 stars The Bible for web copy writers Oct. 21 2009
By James Beswick - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is a true joy to read: every chapter contains gold nuggets of advice that will make your web copy writing more effective. The author's mantra is essentially focused on keeping messages simple, targeted to the audience's needs, and appealing on an emotional level. It contains everything from word lookup tables (eg. use "discover" rather than "find") to step-by-step guides to evaluate your content.

As a test, we converted one of our websites and email campaigns using the book's advice, and measured the responses with Google Analytics and the results were staggering. While it sometimes felt like I was writing an infomercial ("Learn the secrets of weight loss to discover the new you!"), it has an undeniably positive effect on the bounce rates, page views and conversions. We're now renovating every site along the same lines. Overall, this has been one of the most productive technical books I've ever read.
8 of 8 people found the following review helpful
2.0 out of 5 stars Seems good on the surface March 18 2011
By CashSenderdotcom - Published on Amazon.com
Format:Paperback
I bought this book looking for professional insight on how to write effective marketing and sales copy for various websites that I own and I am involved in. Spent several days reading this 300 page book, and then spent several weeks implementing many of the ideas presented in the book.

I created squeeze pages, I created promotional emails, I used the special techniques explained in detail in this book. And I really invested quite a lot of time trying to use many of the seemingly valuable recommendations put forth in this book.

Perhaps the problem is me. But none of my efforts employed as a result from this book have resulted in any positive payback. Zero. Absolutely nada, I am very sorry to report. So my personal experience working with this book has not been positive.

In fairness to the author, I wonder if writing copy is such a specialized skill that it cannot be conveyed through a book like this. Or maybe I am the exception that had difficulties implementing the techniques set out in this book.
15 of 19 people found the following review helpful
5.0 out of 5 stars Hide This Book From Your Competitors Dec 27 2009
By Compay - Published on Amazon.com
Format:Paperback
Describing this book as "The Bible for web copy writers" as one reviewer did is way over the top, but the fact is that this is still an excellent primer for effectively writing copy for websites.

Veloso begins by pointing out the do's and don'ts of laying out your website, from making content easy to scan, to keeping the site from looking too much like an ad. What follows is a basic blueprint on writing content that appears in most books on copy, with common techniques used to create an emotional appeal to prospective customers. These first two chapters are mostly ideas recycled from other books on copy and web marketing. If you've already ready other books on writing copy, it brings nothing new to the table, but otherwise it's perfect for newbies to online marketing. The same can be said for the email marketing information. While many of the tips on writing emails and crafting subject lines are useful, suggestions on avoiding spam filters are unecessary with the advent of established newsletter companies.

Where the book picks up steam is the third chapter, dedicated to crafting your copy. What I found particularly useful were her easy-to-follow techniques on coming up with benefits of your product or service, and highlighting what distinguishes your business from that of your competitors.

Where this book truly shines, however, is Veloso's chapter on using psychology to encourage a purchase. She brilliantly applies older psychological studies and observations to copywriting techniques generally ignored in other marketing books. Examples of this include the use of hypnotically persuasive language to carefully draw a site visitor into a buying state of mind. Just as useful and rare are her tips on emotionally hooking someone interested in B2B purchases, which can prove much different from how we market to everyday retail consumers.

In conclusion, many of the techniques outlined in this book will not seem new to experienced web marketers, but it is definitely worth purchasing (or cleverly hiding it in your local bookstore so competitors don't find it). The 5th chapter on advertising psychology alone is worth 100 times the cost of this book, it will definitely open your eyes to new marketing ideas.
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