Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy Paperback – Apr 29 2009
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From the Back Cover
Kourtney, Kim, and Khloé combine their truly scandalous imaginations with the secrets they know about life in the fast lane to bring you a book like nothing you've ever read before!
Nothing is more important than family. Just ask Kamille, Kassidy, and Kyle Romero, three beautiful, loving, deeply loyal sisters. Their mother has remarried and their new stepfather, a world-famous all-star baseball player, has come complete with two stepsiblings. Life in L.A. is pretty typical for this newly blended clan.
Then everything changes overnight when one sister becomes magazine-cover, fashion-icon, headline-making famous. Suddenly, new issues are complicating their lives: jealousy, backstabbing friends, fix-ups, plastic surgery, and paparazzi run-ins—not to mention a televised wedding, crazy nightclub parties, forbidden stepsibling attraction, and a huge secret that threatens to break even their tightest family bonds. The Romero sisters are about to painfully discover that being a celebrity in L.A.'s gilded dollhouse isn't all it's cracked up to be.--This text refers to an out of print or unavailable edition of this title.
About the Author
<I>Maria Veloso</I> (Los Angeles, CA) is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and the former Director of Creative Web Writing for Aesop Marketing Corporation. <BR>
Inside This Book(Learn More)
Top Customer Reviews
If you are into get rich quick schemes, hard selling, selling life coaching and internet marketing, this book is for you. If you, however, run a more legitimate company like a bakery shop or legal services office or bookkeeper, I'd find a better source. Remember the loud, cheesy guy on TV that hawks the get-government-loans book - yes that one, well the author uses THAT as an example of good copy.
It is not without merit and he does offer some very interesting insights - but it would be hard to use a lot of the actual wording without looking utterly despicable and desperate.
She build of her her first book by adding the Neuro formula approach to taking your copy writing efforts to new levels. This book payed for itself within one day of applying it to my website. Thank you Maria for your great work and i am looking forward to your next book.
Most Helpful Customer Reviews on Amazon.com (beta)
She'll explain some concepts of copywriting and then she will bring up her work for things like "the one minute cure" --and ebook claiming to cure most diseases in one minute. now as a serious marketer, When she's touting a headline she wrote that says "Simple Formula Has Been Scientifically Proven to Cure Cancer and Virtually All Diseases" how am i supposed to take this seriously and apply this to my own work when she's showing examples of websites and products that appear to be scams specifically aimed at people with terminal diseases desperate for some hope?
Considering she spends some time talking about how your copy has to have credibility, how can she not realize her book loses credibility with such examples of her work? it seems her own work is usually done for these websites offering get rich quick schemes, low end marketing programs aimed at the internet bottom feeders and false miracle cures. If i was her i would be a bit concerned that the Federal Trade Commission would be reading it.
She will suggests things like making fake blogs posts, websites that masquerade as science journals and all those types of bottom feeder trickery. I understand that these methods probably work for the type of shady businesses she has worked for but it doesn't work for solid legitimate businesses. A real medicine, medical equipment or health supplement can't risk their reputations using such questionable (and i would say unethical and possibly even illegal) devices.
This is not to say that she doesn't have some good advice for web copywriting newbies, but excuse me, copywriting giants like John Caples and Joe Sugarman would not touch this stuff. those guys actually had to sell real things to real people not one minute cure to cancer victims, so it's so much easier for me to find them credible and take their advice. Ms Veloso just leaves me feeling a bit dirty.
It's through the work of people like her that our web surfing experience suffers and it has become so difficult to find good information.
>>If you are interested in selling information packages and ebooks of questionable value,this book might be for you.
>>if you are writing copy for shady businesses that have no reputation to worry about this book might be for you.
>>if you think the best way to sell is to use questionable tactics and trickery this book might be for you.
if you are interested in selling physical objects or copywriting for any company that can't afford to throw their reputation in the trash, i would suggest you forget about this book and instead learn from credible and successful direct marketing giants like Drayton Bird, Joe Sugarman, John Caples, Lester Wunderman and adapt their techniques for the web.
As a test, we converted one of our websites and email campaigns using the book's advice, and measured the responses with Google Analytics and the results were staggering. While it sometimes felt like I was writing an infomercial ("Learn the secrets of weight loss to discover the new you!"), it has an undeniably positive effect on the bounce rates, page views and conversions. We're now renovating every site along the same lines. Overall, this has been one of the most productive technical books I've ever read.
Veloso begins by pointing out the do's and don'ts of laying out your website, from making content easy to scan, to keeping the site from looking too much like an ad. What follows is a basic blueprint on writing content that appears in most books on copy, with common techniques used to create an emotional appeal to prospective customers. These first two chapters are mostly ideas recycled from other books on copy and web marketing. If you've already ready other books on writing copy, it brings nothing new to the table, but otherwise it's perfect for newbies to online marketing. The same can be said for the email marketing information. While many of the tips on writing emails and crafting subject lines are useful, suggestions on avoiding spam filters are unecessary with the advent of established newsletter companies.
Where the book picks up steam is the third chapter, dedicated to crafting your copy. What I found particularly useful were her easy-to-follow techniques on coming up with benefits of your product or service, and highlighting what distinguishes your business from that of your competitors.
Where this book truly shines, however, is Veloso's chapter on using psychology to encourage a purchase. She brilliantly applies older psychological studies and observations to copywriting techniques generally ignored in other marketing books. Examples of this include the use of hypnotically persuasive language to carefully draw a site visitor into a buying state of mind. Just as useful and rare are her tips on emotionally hooking someone interested in B2B purchases, which can prove much different from how we market to everyday retail consumers.
In conclusion, many of the techniques outlined in this book will not seem new to experienced web marketers, but it is definitely worth purchasing (or cleverly hiding it in your local bookstore so competitors don't find it). The 5th chapter on advertising psychology alone is worth 100 times the cost of this book, it will definitely open your eyes to new marketing ideas.
I created squeeze pages, I created promotional emails, I used the special techniques explained in detail in this book. And I really invested quite a lot of time trying to use many of the seemingly valuable recommendations put forth in this book.
Perhaps the problem is me. But none of my efforts employed as a result from this book have resulted in any positive payback. Zero. Absolutely nada, I am very sorry to report. So my personal experience working with this book has not been positive.
In fairness to the author, I wonder if writing copy is such a specialized skill that it cannot be conveyed through a book like this. Or maybe I am the exception that had difficulties implementing the techniques set out in this book.
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