An excellent reference for, professionals and experienced designers, this text takes a holistic approach to web development. At the heart of the text is the belief that keeping the user’s needs in mind during development process will create more effective sites. It addresses planning, structure, navigation, content, design, and usability while focusing on their interconnectedness within web development. Both traditional and contemporary theoretical approaches are discussed including rhetorical theory, visual-spatial thinking, and user-centered design. A number of real world examples including screen captures of actual sites, advice from practicing professionals and ready to use materials make this book a must-have for anyone interested in effective web development. Provides an overview of the web development process and planning phases. Covers the basics of document markup and publishing. Looks at critical factors in overall development relating to site structure; navigation systems; research & content development; visual design; interface design; and usability & accessibility. Includes examples of architectures, navigation, interface designs, usability tests, accessibility standards, and content development. Appropriate for advanced technical writing courses in Multimedia and Web Design. An excellent resource for anyone interested in developing effective websites.