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Web Marketing All-in-One For Dummies [Paperback]

Arnold , Michael Becker , Marty Dickinson , Ian Lurie , Elizabeth Marsten

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Book Description

Aug. 7 2012 For Dummies
Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

  • Provides invaluable advice for establishing a web presence and getting your message out with online advertising
  • Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
  • Explains how web analytics can offer you a better understanding of your web marketing efforts
  • Details ways to establish an online voice with blogging and podcasting
  • Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
  • Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.


Frequently Bought Together

Web Marketing All-in-One For Dummies + Starting an Online Business All-in-One For Dummies
Price For Both: CDN$ 39.00


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Product Details


Product Description

From the Back Cover

Kick off your online presence to build a following and achieve your marketing goals

Ready to advertise on the web, create buzz about your product, and start online conversations? From optimizing your site and analyzing traffic to blasting targeted e-mails and writing blogs, this collection of minibooks has you covered. You'll quickly be on your way to increased traffic, more followers, and an engaged audience ready to listen!

  • Go organic — follow steps to optimize your site for search engines to build up your organic keyword rankings
  • Click it — enter the competitive world of online advertising and pay-per-click to ensure that your message reaches the right people
  • Stay connected — initiate time-tested marketing strategies to develop and deliver professional-looking e-mails that increase the open and click-through rates
  • The write tool — get up to speed on how to set up a blog, write engaging posts, and reach out to others to drive traffic
  • Spread the word — dig into social media so you can reach out to customers, find new audiences, and build relationships like never before
  • Get mobile — learn how to leverage the mobile channel by implementing best practices that will grow your audience

Open the book and find:

  • Tips for making your website search engine friendly
  • The essentials to monitor and improve your site
  • The rules for setting up pay-per-click campaigns
  • Ways to send targeted e-mails that avoid complaints
  • How to write blog posts that keep readers coming back for more
  • Strategies for creating an effective social media plan
  • Techniques for getting started with mobile advertising

8 books in 1

  • Establishing a Web Presence
  • Search Engine Optimization
  • Web Analytics
  • Online Advertising
  • E-Mail Marketing
  • Blogging and Podcasting
  • Social Media Marketing
  • Mobile Marketing

About the Author

John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.

Ian Lurie is President of Portent, Inc.

Marty Dickinson is President of HereNextYear.

Elizabeth Marsten is Director of Search Marketing at Portent, Inc.

Michael Becker is the Managing Director of North America at the Mobile Marketing Association.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.2 out of 5 stars  21 reviews
10 of 10 people found the following review helpful
3.0 out of 5 stars This book is useful but the charts/ tables are rendered so poorly that it is difficult to make out the text. July 1 2013
By Alan Sim - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
The image problems are making it quite frustrating to read. I wouldn't recommend buying this book for the kindle/ kindle ipad app until, this issue is fixed
7 of 7 people found the following review helpful
4.0 out of 5 stars You Won't Be a Dummy after Reading This Tome Nov. 9 2012
By Joseph Kerschbaum - Published on Amazon.com
Format:Paperback
This book really does have it all. The cover isn't lying when it says, "8 Books in 1." The actual physical size of the book may same daunting, but don't be afraid. This simply means that it's jam-packed with awesome information (and you get more bang for your buck!). The reason this tome is so immense is because the authors have done a great job pulling together a comprehensive playbook for web marketers.

Not only is this book epic because it addresses 8 mission-critical topics for a successful web marketing campaign, but it covers each topic with expertise and actionable insights. You would be hard-pressed to find better content on these web marketing strategies any where.

Go ahead. Pick up a copy now. You will absolutely learn a ton from this book.
8 of 9 people found the following review helpful
5.0 out of 5 stars Actionable and comprehensive Oct. 25 2012
By Annie Cushing - Published on Amazon.com
Format:Paperback
This book is the most comprehensive book on the topic of Internet marketing I've seen yet, and I've been in the industry for nine years and have consumed a lot of books. But you don't have to feel intimidated by the size (it's impressive) because you can jump into any chapter as they're stand-alone guides. Each of the writers also share great tools. I've already added 20+ tools to my arsenal, and I haven't even gotten halfway through the book yet.
3 of 3 people found the following review helpful
5.0 out of 5 stars Very good book! Dec 4 2013
By Amazon Customer - Published on Amazon.com
Format:Paperback|Verified Purchase
Great book. Covers everything! Very well done and VERY well written. It is hard to make this stuff interesting but they do a great job and provide many specific examples that are helpful. Caution - very thick - hard to take this when you are on a business trip. I may buy a second and cut it up into sections. I highly recommend it.
5 of 6 people found the following review helpful
3.0 out of 5 stars Book riddled with links the author makes ancillary revenue from - NO CREDIBILITY! Nov. 30 2013
By Sammy Slugger - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
The book is riddled with links to third party service providers which the authors make money by promoting, hence they have NO credibility...Recommendation to publisher: Write the book as an academic piece and REMOVE ALL SELF PROMOTING LINKS THE AUTHOR MAKES MONEY FROM...IT'S FLAGRANT USE OF THE BOOK TO MAKE ANCILLARY MONEY FOR THE AUTHOR AND IS GROSS!

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