- Paperback: 448 pages
- Publisher: Wiley; 1 edition (Jun 17 2002)
- Language: English
- ISBN-10: 0471220728
- ISBN-13: 978-0471220725
- Product Dimensions: 22.9 x 19.4 x 2.5 cm
- Shipping Weight: 680 g
- Average Customer Review: 4.6 out of 5 stars See all reviews (7 customer reviews)
- Amazon Bestsellers Rank: #330,369 in Books (See Top 100 in Books)
- See Complete Table of Contents
|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
Product Details |
Product Description
Review
"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002)
"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)
"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)
"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)
"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)
"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)
Product Description
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
- Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
- Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
- Companion Web site contains links to online tools, resources, and white papers
Inside This Book
(Learn More)
First Sentence
How about a World Wide Web simulator? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
How about a World Wide Web simulator? Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
3.0 out of 5 stars
I'm sure there's some good information in here somewhere.,
By A Customer
This review is from: Web Metrics: Proven Methods for Measuring Web Site Success (Paperback)
Jim Sterne clearly knows his stuff, but he has such a disconnected, rambling style that it is hard to figure out what he's trying to get at in this book. For example, early in the book, he's just starting (in an unusually oblique way) to explain how log files work, then changes gear and reprints a long email from someone else about an application fault management tool, TraceBack. Helpful for some, I suppose, but off track. This is one of those books, like "3000 Tips for Better Golf" that is probably best read in small random bits while on the john. Best used as a treasure trove by those who already are famililar with the landscape.
5.0 out of 5 stars
Excellent Resource,
By A Customer
This review is from: Web Metrics: Proven Methods for Measuring Web Site Success (Paperback)
This book provides an excellent overview of how to run a Web site like a real business. If your mandate is to improve the success of your company's online presence, and you're unsure of where to start, you'll find value in each chapter. Sterne does a nice job of connecting Web metrics to traditional business concepts. If you have a strong understanding of the value of Web metrics, or if your company already takes a serious approach to analyzing site data, setting specific business goals, and carefully measuring success, then you're better off selecting a more targeted book that delves deeper into your area of interest. Sterne covers a lot of ground at a macro level across a wide range of subjects. The table of contents provides a detailed overview, I recommend looking it over.
5.0 out of 5 stars
Excellent Book For Those With SEO Responsibilities,
This review is from: Web Metrics: Proven Methods for Measuring Web Site Success (Paperback)
As a Search Engine Optimization (SEO) Specialist I found this book to be an excellent resource to clarify the differences between website traffic analysis, search engine optimization and tracking business success metrics. I like to drive home to my employer that we need to focus on the goals of our sites and define our own metrics as to what success means. My interest is always, "How will this increase sales?" This book makes very clear which numbers matter and why, including web traffic, sales and marketing. I especially like the focus on "actionable" intel: metrics are great but what do they tell us to DO differently? How will this give us a competitive advantage? What does it tell our sales people? I recommend this book for newbies as well as pros. If you're a pro there is so much in this book that there has to be something new that will help you compete. If you're a newbie you will soon be talking like a pro. Career advantage. It is written so anyone can understand it in a kind of Dr. Phil tone. I also like that it uses examples from all sizes of companies instead of just telling me how Amazon and EBay did it - like we're all in that league. There is a lot of information here, it will take you a while to read it. No I did not find every chapter riveting but I seldom find that in any non-fiction book. Many times however I put the book down, weighed the insights provided against how we do things presently and pondered how I could convey the points to the marketing department. If I can give the sales force an edge we all win.
Share your thoughts with other customers: Create your own review
Want to see more reviews on this item?
|
Most recent customer reviews |
Listmania!
Look for similar items by category
- Books > Business & Investing > Industries & Professions > E-commerce > Internet Marketing
- Books > Computers & Internet > Business & Culture > Web Marketing
- Books > Computers & Internet > Computer Science
- Books > Computers & Internet > Networking > Networks, Protocols & APIs
- Books > Computers & Internet > Programming > Software Design, Testing & Engineering > Performance Optimization
- Books > Computers & Internet > Software
- Books > Computers & Internet > Web Development > Website Analytics
- Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Web Marketing
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
|
