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Web Project Management: Delivering Successful Commercial Web Sites [Paperback]

Ashley Friedlein
4.3 out of 5 stars  See all reviews (19 customer reviews)
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Book Description

Oct. 17 2000 1558606785 978-1558606784 1
Web Project Management presents a solid Web project management method for building commercial Web sites. Developed by pres.co, a leading interactive agency, this refined eight-stage approach lets you closely manage your project's contributors, quality, costs, and schedules. Importantly, the book also details how to define, measure and understand the success of your project on an ongoing basis. This book is an indispensable resource, whether you are a project manager, online manager, Web director, consultant or producer.

* Includes insider tips from the perspective of the world's leading Web developers.
* Focuses on project management as it relates to e-commerce.
* Teaches you to organize and put together a team, develop goals, manage schedules and budgets, overcome pitfalls, maintain, evaluate and evolve a commercial Web presence.
* Includes an introduction to the key principles of Web project management and a case study of the Channel 5 Web site-a popular project managed by the author.
* Provides templates, via a companion Web site, that you can use to develop your own project documentation, a discussion forum, links to related sites, a glossary of terms, a database of useful white papers, and an Internet knowledge quiz.

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There are 100 books on the market that help explain how to write your Web pages, whether or not you knew what a Web page was before you opened the book. And there are a hundred books explaining how to run a successful project, outlining the aim and how to make sure you get yourself and your business to your destination on time and on budget. There are very few books, however, that help explain the need to project-manage a Web site and very few business books whatsoever that do their explaining as clearly and as elegantly as Ashley Friedlein's Web Site Project Management.

Project management is aggressively raising its profile in a context whereby new working practices force new ways of working on all managers. Project-based working has become a reality for all of us and technical managers particularly know that the cutting-edge computer know-how of staff is not, by itself, enough to ensure the successful resolution of a job of work. Web Site Project Management shows that the complexities of creating and delivering a commercial Web site can be overcome and in clean, direct prose walks the reader through the stages to completion. Friedlein outlines the attributes of a good project manager, explaining the scope and challenges of the role. He outlines a Web project method ("the framework for making decisions about the project") and goes into the different stages of the site project from clarification, definition and specification on to content, design, launch and maintenance. This could well prove to be invaluable. --Mark Thwaite

Review

"a must-have for web professionals"
- Marketing Mix

"One unhailed volume turns Web project management into a serious sub-discipline... After you've bought it and studied it thoroughly you'll know how Web development should work."
- Shorewalker.com

"Ashley Friedlein is to be admired for his craft and commended for this tutorial. A lot of people will end up owing their jobs to this book." - Philip Greenspun, ArsDigita
"This book provides a clear and thorough roadmap for achieving success {in your work]. It is a comprehensive guide giving historical context as well as covering methodology and case studies. It's perfect for people who are looking to move into this challenging profession." - Andrew Bibby, Director of Projects, Razorfish

Inside This Book (Learn More)
First Sentence
"It wasn't that long ago that the majority of Web sites consisted of static HTML pages containing text and graphics, and incorporating some basic functionality, such as online forms for collecting feedback, rollovers, and search functions." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
Most helpful customer reviews
4.0 out of 5 stars Please read the full review. June 30 2003
Format:Paperback
Intro
"There is no one book that is best for every person. There couldn't be one. People are too different in the way they learn, in what they already know, in what they need, in what they want, and in what kind of effort they are willing to make." Bjarne Stroustrup (The creator of the C++ programming language.)
I always try to remember this whenever I have to judge a writing effort.
Whom is this book for?
This book is for anybody interested in managing a web project or being part of a well managed one. (Need to be more specific read my conclusion?)
What does this Book offer?
The book seems to offer tips more than any thing else, some guidelines about the roles of personals in a web team, a "Web project method", and a case study.
The part regarding web teams seems to be good and gives a lot of insight.
The case study is full of tips.
The method, (Here where my good feeling change) a high level view, full with tips but no real details, never the less seems to be good.
What I liked?
This book is very well written, tips every where (even in the acknowledgments), the graphics are nice, and is good for the right people.
What I didn't?
If you didn't, go read the Stroustrup quote I wrote in order not to miss understand me, the book didn't help me a lot, I m a web developer searching for an all around web process to follow in my projects, and this book simply doesn't offer. The writers seem to ignore that there are software systems behind those web sites. More details wouldn't have harmed.
Conclusion
I feel that the most people that would benefit reading this book are already practicing web project managers.
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5.0 out of 5 stars Destined to Become a Project Management Classic Oct. 5 2001
Format:Paperback
I should have read this book three years ago. Web Project Management presents a solid Web project management method for building commercial web sites.
The book reads as if Ashley Friedlein, the author made many of the same mistakes I made. The wisdom encapsulated between the covers of this well written, easy-to-understand volume will serve web site project managers for years to come.
The author breaks web site construction into 4 distinct phases: Pre-production, Production, Maintenance and Evaluation. Pre-production is broken into 3 stages: Project Clarification, Solution Definition, and Project Specification. Pre-production ranks as the most important stage; it represents the time when you work out what is to be achieved and plan how you will do it.
Production consists of the following stages: Content, Design and Construction, Testing, Launch and Handover. I found the author's attention to content complications particularly interesting. In my experience, content is the area where web site designers and builders are the weakest, yet plays one of the most critical roles in the users' return.
Maintenance plays a critical role in the updating and evolution of the site, so that it can retain and grow its user base.
The final phase, Evaluation, is something of great importance to site builders and clients. Clients are demanding their web sites provide a return on investment. Sites must perform a commercial as well as a branding and marketing function to justify continued investment. If a financial benefit can be established, it is much easier to receive continued funding for existing projects or to undertake new ones.
If you are involved-however tangentially-with web site development and support, you owe it to yourself to have a well-worn copy of this book gracing your bookshelves. Friedlein writes from experience - and that experience will save you time, money and quite a few headaches.
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5.0 out of 5 stars The only effective approach I have come across March 28 2001
By Mike Tarrani TOP 500 REVIEWER
Format:Paperback
This book is not about project management. In fact, someone versed in the Project Management Institute's Project Management Body of Knowledge will cringe at some of the statements made in the book (more about that below). It is, however, about delivering successful commercial web sites and it provides the best approach I have ever seen.
Here are some of the things that make this not only unique, but the most authoritative book I have read on the subject:
(1) It is not an IT centric book that focuses on technical issues. The author brings to the forefront the real critical success factors in the form of four equal sets of requirements: commercial, creative, content and technical. In 2000 I was a member of a multi-million dollar dot com project team for a large international company, and from that experience I totally agree with the author's view.
(2)The author manages to balance the time-to-market pressures that permeate commercial web projects with the by-the-numbers method imposed by IT. As such, this book addresses the development life cycle from inception to production by aligning implementation to development life cycle stages. It manages to accomplish this and still cut the project's cycle time by removing any fluff. What is fluff? The tons of non-essential paperwork produced by some of the larger consulting companies. What is not missing are the essentials, as evidenced by the repeated emphasis on testing, the attention given to configuration and change management, and the realities of post-implementation support. These are extremely important and are too often overlooked.
(3) The project controls that are proposed in this book are exceptional.
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Most recent customer reviews
5.0 out of 5 stars Still a solid methodology for Web Project Management
It has been about four years since this book's last edition came out, and it continues to top the list of Web Project Management references, and with reason for it. Read more
Published on Feb. 13 2004 by Manny Hernandez
4.0 out of 5 stars A Good Read
I find myself picking up this book often to incorporate into business or for a refressher.
Byron Giles
[...]
Published on Sept. 11 2003 by Byron Giles
5.0 out of 5 stars Halfway into my first major commercial website redesign.....
I could not be more impressed! My dog-eared, highlighted, underlined copy of this awesome roadmap to managing major web projects goes everywhere with me. Read more
Published on June 20 2003
5.0 out of 5 stars Very Sound
Ashley Friedlein provides a very sound methodology for web development. Kelly Goto's Web Redesign is another fine book for managing web projects. Read more
Published on June 10 2003 by "seasquawks"
5.0 out of 5 stars Very Sound
Ashley Friedlein provides a very sound methodology for web development. Kelly Goto's Web Redesign is another fine book for managing web projects. Read more
Published on June 10 2003 by "seasquawks"
1.0 out of 5 stars I must be missing something
I was looking for a book on project mamagement and after reading all the 5 star reviews I bought the book. Read more
Published on April 14 2003 by webbiz1
4.0 out of 5 stars This is an answer to all your questions.
I use this as a reference all the time. A great help in writing documentation and organizing.
Published on April 6 2002 by Jenifer Harrison
5.0 out of 5 stars Made Life Easier for Me
This is a great book. It's making my life a lot easier. It presents sound methodology if you are going to develop and build a commercial Web site. Read more
Published on Nov. 1 2001 by hille2000
5.0 out of 5 stars Add This Book to Your Must Have List!!
Excellent, excellent, excellent! If your a Project Manager who delivers web-based projects, then this book should definetly be in your collection. Read more
Published on July 9 2001 by H. Dawson
1.0 out of 5 stars A worthless piece of writing...
We were made to buy this book for a class in "Document Design & Information Management" and we were using this book as a reference for the class about making and... Read more
Published on April 12 2001 by A. G. You
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