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Web ReDesign 2.0: Workflow that Works (2nd Edition) [Paperback]

Kelly Goto , Emily Cotler
4.5 out of 5 stars  See all reviews (52 customer reviews)
List Price: CDN$ 63.00
Price: CDN$ 39.50 & FREE Shipping. Details
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Book Description

Dec 10 2004 0735714339 978-0735714335 2

If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.


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As the writers of Web Redesign: Workflow that Works know, anyone who has managed the process of developing or redesigning a Web site of significant size will likely have learned the hard way the complexities, pitfalls and cost risk of such an undertaking. While many Web-development firms have fantastic technical expertise, what sets the top-notch organisations apart is the ability to accurately manage the planning and development process. Web Redesign: Workflow that Works directly addresses this crucial area with a specific, proven process.

This brief but important book lays out a specific five-step strategy--called the Core Process--that can always be applied to the development of Web sites and fine tuned to almost any type of project. Each step--defining the project; developing site structure; visual design and testing; production and QA; and launch and beyond--contain three related but distinct tracks. The text begins with a brief overview of each of the steps, then delves deeper into each with detailed explanations as well as specific forms and project management strategies. This book does not cover back-end server side programming. Instead, it focuses primarily on the visual conventional components of a Web site.

Authors Kelly Goto and Emily Cotler compiled this book in an attractive, easy to read format. This process guide uses numerous full-colour screen shots to illustrate site examples, as well as plenty of site diagrams and sample forms. The book even has a companion Web site with downloadable forms in PDF format to put the Core Process into immediate action. --Stephen W Plain --This text refers to an alternate Paperback edition.

Review

What a triumph this book is! Clear, comprehensive, gorgeous, and packed with insights I haven't seen anywhere else. -- Jim Heid, Thunderlizard Productions --This text refers to an alternate Paperback edition.

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Customer Reviews

Most helpful customer reviews
Format:Paperback
I bought this book looking for precise workflow I could use to schedule a web site redesign. The presented 5-step process works, but is completely mired in page after page of unqualified observances and quips on the history of web design -a series of blandishments to widen the spine of the book. If you stripped 50% of the text from this book, it would be 200% more effective.
After reading half the book, I was not able to construct a mind's eye view of the author's project plan for site design. There was simply too much text between the important points, and no graphics to weld it together. I was unable to summarize the book for executives, and am relying heavily on my highligher for key concepts, as this book cannot be used as a desk reference without extensive modifications.
The authors tried too hard to cover the complete experience of being a web design firm. Clearly derived from the experiences of artists, this book lacks the conciseness an engineer would have brought to the table. Don't read it at night.
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5.0 out of 5 stars Workflow that Works *Works* May 7 2003
By Jess
Format:Paperback
I expected a book to help me with my job as web developer for a non-profit organization that has about 100,000 webpages. We do a major web page redesign once every three years, and the last redesign was a nightmare in its lack of organization. This book was to become my roadmap.
The layout of the book was pleasing. The front cover appealed to the designers in the office and the content appealed to the developer (me). There was a nice overview of the process and definition of terms so that both new and seasoned developers (and others involved) are able to follow.
The companion website, is easy to use. I was able to download the checklists in the book, since the book didn't come with a CD. That's understandable since I'd want the most up-to-date versions of data in the book. I wish, however, that I could converse with other readers to see how they are implementing the process. It's sometimes difficult to apply business-style web books with a non-profit organization.
It's nice to see in print solutions to things that drove me insane not too long ago with the last redesign. I think this method the authors have laid out will greatly lighten the stress level for all involved. And simple things like establishing deadlines and tracking time spent is so key, but easily forgotten till too late. And it's easy to back up suggestions for a process when the authors have given such great explanations and examples.
I also liked that the expert essays about various web topics, including knowing your client before you code, web standards and branding. I've already started implementing some of the tips these guest authors included, with great success.
The production and QA section is amazingly well done. It has example check sheets instead of drowning the reader in dry theory.
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3.0 out of 5 stars A good introduction to Web Publishing processes. April 23 2003
Format:Paperback
A book printed on glazed paper in a non-standard (10 in. x 8 in.) format normally incites me to be more careful before purchasing. A rather serious browsing made the book attractive. After reading from cover to cover, I can say that Web Redesign|Workflow that Works, is a good acquisition.
This book covers in details a Project Life Cycle, called Core Process, developed and extensively used by the authors in their Web Publishing consultancy business.
The Project Life Cycle contains 5 phases:
1. Defining the Project;
2. Developing Site Structure;
3. Visual Design and Testing;
4. Production and QA;
5. Launch and Beyond.
A separate chapter is dedicated to each phase and provides sufficient information for the reader to obtain a solid understanding of the various processes involved. The reader will also find numerous survey forms and checklists in the book as well as on the companion Web site ....P>This book is not a design manual and, as such, does not cover information architecture, graphics design or production tools like HTML, JavaScript, etc. Also, discussions on the technical infrastructure (hosting, hardware, database, connectivity, security, etc.) normally required to support Web Publishing are considered outside the scope of the book and are not covered. The very important subject of usability testing is covered in a chapter of its own, primarily from a project process point of view. The last chapter is dedicated to various techniques used in analyzing the competition. Rightly so, the book remains focused on project processes.
The suggested Project Life Cycle appears to be using a Waterfall methodology with some fast tracking.
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Format:Paperback
First of all, this book is probably one of the most current ones (at the time of this writing) to dive into the waters of Web Design from a Project Management perspective. It has to be noted that its focus is heavily on design, but always tying things to dealing with the client, timelines, cost, etc. I thought the title didn't do the book much of a favor: in fact, if you're expecting to find content focused exclusively on re-designing your Web site, you're probably bound for dissapointment, since there's only one chapter (the first one) that touches on this topic that has turned into a very commonplace nightmare situation for Web people to be caught in these days.
However the book IS packed with a wealth of content about WEB DESIGN at large, following what the authors call the "Core Process" which consists of 5 phases, all the way from defining the project to launching it an beyond. Two things that I found the book incredible about were: the space devoted to the first two phases of their methodology (planning and developing site structure) clearly overwhelms the rest of the book, which we all (should) know to be in line with the way things should be done -"measure twice, cut once." Also I loved the fact that the book is packed with illustrations in full color, as opposed to other publications out there, which limit those to "centerfolds" or B&W graphics. So, like I told you some time ago to go get the book on "Web Project Management" by Ashley Friedlein (published in 2000), I now advise you to get a copy of this book. As a Web designer, Webmaster or Web Project Manager, you will thank me for it.
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Most recent customer reviews
5.0 out of 5 stars Web ReDesign 2.0 workflow that works
This book is a great tool to use. I am using it through my first redesign, and it is wonderful!
Published on June 27 2011 by SG
5.0 out of 5 stars Fantastic Resource!
I almost didn't buy this book because of the title. I thought this book was about redesigning websites to look "web 2. Read more
Published on April 30 2009 by Marie Poulin
2.0 out of 5 stars Bad format and non engaging
I bought this book so that it would help me understand the process of Information Architecture workflow and how it relates to the overall webdesign project. Read more
Published on April 23 2006
2.0 out of 5 stars Not practice
For me whose a little time to read, this book is useless. Too crowded and too many theories.
Published on May 4 2004 by Monika
5.0 out of 5 stars Buy this for your boss, your clients and yourself
This book is great for guiding people through the process of designing and launching a web site. I recommend it to designers, project managers and business people about to spend a... Read more
Published on April 15 2004 by J3rry
5.0 out of 5 stars Indispensable Resource for Web Developers
The collective experience and wisdom contained in this book will save even the most seasoned web developer many hours of downstream pain. Read more
Published on Jan. 28 2004 by Scott McCrindle
5.0 out of 5 stars Great Book!
A great book for any web professional. It goes into detail about managing projects. Myself being a web freelancer, I found the book very helpful. Read more
Published on Jan. 19 2004 by VW
5.0 out of 5 stars Must have project management book for Web Designers
This was one of the most enjoyable and beneficial web books I have ever read. The book is well written, nicely laid out visually and technically, includes great case studies, full... Read more
Published on May 19 2003 by Luke Artiaga
5.0 out of 5 stars You thought you was a pro till you read this book!
This book wow opened my eyes like never before! This is a must have for people that are either already in the business or getting started! Read more
Published on April 25 2003 by "azulito_nyc"
5.0 out of 5 stars Best book on project management.
I bought this book to learn project management and get my design projects on track. I have already used the client and technical surveys with success. Read more
Published on April 14 2003 by webbiz1
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