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Web ReDesign: Workflow that Works [Paperback]

Kelly Goto , Emily Cotler
4.5 out of 5 stars  See all reviews (52 customer reviews)
Price: CDN$ 67.95 & FREE Shipping. Details
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Paperback, Aug. 14 2001 CDN $67.95  
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Web ReDesign 2.0: Workflow that Works (2nd Edition) Web ReDesign 2.0: Workflow that Works (2nd Edition) 4.5 out of 5 stars (52)
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Book Description

Aug. 14 2001
Methodologies to plan, budget, organize, and manage web design and redesign projects from start to finish.
Gets at the business approach to Web design!
Intuitive organization will make it easy for readers to find the material they need.
Written with the designer in mind. Most companies redesign and re-launch their Web sites every 6 to 12 months. The business of Website design, therefore, is one of constant change and change management. Web (Re)Design provides a framework from which to tackle the all-important planning, budgeting, organization, and management of a project from conceptualization to launch. And then the maintenance and change-management issues that inevitably follow. The book follows a road tested experiential methodology to expose the critical steps to planning, budgeting, organizing, and managing a Web design or redesign project from conceptualization through launch. The authors use a sound pedagogical style that is appealing; easy to access; and full of forms, checklists, and worksheets to assist readers in working through their own projects. The page design will allow for easy browsing of material.
Kelly Goto is the creative director for the San Francisco office of Idea Integration (a Web design firm). Some of her projects include developing the redesign strategy for such sites as Webvan.com, Food.com, Petstore.com, and Genentech. Kelly is a frequent lecturer on Web development, information design, and web usability.Emily Cotler is a graphic designer, Web designer, product manager, site producer, journalist, and author. As a regular contributor to Publish, Emily is known for her accessible style and her ability to highlight the key information.

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From Amazon

As the writers of Web Redesign: Workflow that Works know, anyone who has managed the process of developing or redesigning a Web site of significant size will likely have learned the hard way the complexities, pitfalls and cost risk of such an undertaking. While many Web-development firms have fantastic technical expertise, what sets the top-notch organisations apart is the ability to accurately manage the planning and development process. Web Redesign: Workflow that Works directly addresses this crucial area with a specific, proven process.

This brief but important book lays out a specific five-step strategy--called the Core Process--that can always be applied to the development of Web sites and fine tuned to almost any type of project. Each step--defining the project; developing site structure; visual design and testing; production and QA; and launch and beyond--contain three related but distinct tracks. The text begins with a brief overview of each of the steps, then delves deeper into each with detailed explanations as well as specific forms and project management strategies. This book does not cover back-end server side programming. Instead, it focuses primarily on the visual conventional components of a Web site.

Authors Kelly Goto and Emily Cotler compiled this book in an attractive, easy to read format. This process guide uses numerous full-colour screen shots to illustrate site examples, as well as plenty of site diagrams and sample forms. The book even has a companion Web site with downloadable forms in PDF format to put the Core Process into immediate action. --Stephen W Plain


What a triumph this book is! Clear, comprehensive, gorgeous, and packed with insights I haven't seen anywhere else. -- Jim Heid, Thunderlizard Productions

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Customer Reviews

Most helpful customer reviews
4.0 out of 5 stars Go with the Workflow Sept. 5 2001
The Web has become so pervasive that redesigns are now more common than new designs. In fact, nearly all Fortune 500 companies now have Web sites (those that don't shall remain nameless), so redesigns are now the norm. This book is the first to address the Web site redesign process.
The book codifies the workflow work co-author Kelly Goto lectured extensively on at Thunder Lizard conferences since 1997. After one of her sold-out lectures on Web design workflow one of her loyal fans would invariably ask, "When are you going to write a book?" This book, and its accompanying Web site, is the answer.
Anyone can design (or redesign) a Web site. But to do it on time and on budget requires a disciplined approach. This book logically lays out that process. The authors concentrate on the "Core Process" common to all Web site design and redesign projects. By following their methodology, you can raise your chance of success for your next design project.
"The idea is to put everybody - the client and team alike - in the same frame of reference, using the same terminology, following the same path," says Emily Cotler, co-author of the book. "The Core Process that we developed can apply to any sized web team, with any sized budget, whether an initial design or a redesign."
Primarily aimed at project managers, this book is designed to streamline the redesign process for everyone involved. Whether your budget is $10K or $1M, the Core Process still applies. What is the Core Process you ask? It's a five phase roadmap of the workflow required for redesigning a Web site.
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5.0 out of 5 stars Web ReDesign 2.0 workflow that works June 27 2011
This book is a great tool to use. I am using it through my first redesign, and it is wonderful!
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5.0 out of 5 stars Fantastic Resource! April 30 2009
I almost didn't buy this book because of the title. I thought this book was about redesigning websites to look "web 2.0", but in fact, its purely about the process involved in redesigning websites, bringing them their 2.0 status. Unbelievably useful information. I have already started using the client questionnaires recommended in the book. The core process outlined in the book is brilliant. I'm really impressed by this book. Do not buy this if you are expecting a "how-to design websites" book. This book is intended for sharing a workflow that works for redesigning websites. Its made me rethink my own work processes... and adapt new strategies for working with new clients, and even existing ones.
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2.0 out of 5 stars Bad format and non engaging April 23 2006
By A Customer
I bought this book so that it would help me understand the process of Information Architecture workflow and how it relates to the overall webdesign project.
I was dissapointed by the format of the book which makes it hard to read and it seems to be overly indulgent.
The writers are just some kids who think they know it all.
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2.0 out of 5 stars Not practice May 4 2004
By Monika
For me whose a little time to read, this book is useless. Too crowded and too many theories.
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5.0 out of 5 stars Buy this for your boss, your clients and yourself April 15 2004
By J3rry
This book is great for guiding people through the process of designing and launching a web site. I recommend it to designers, project managers and business people about to spend a lot of money on a web site.
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I bought this book looking for precise workflow I could use to schedule a web site redesign. The presented 5-step process works, but is completely mired in page after page of unqualified observances and quips on the history of web design -a series of blandishments to widen the spine of the book. If you stripped 50% of the text from this book, it would be 200% more effective.
After reading half the book, I was not able to construct a mind's eye view of the author's project plan for site design. There was simply too much text between the important points, and no graphics to weld it together. I was unable to summarize the book for executives, and am relying heavily on my highligher for key concepts, as this book cannot be used as a desk reference without extensive modifications.
The authors tried too hard to cover the complete experience of being a web design firm. Clearly derived from the experiences of artists, this book lacks the conciseness an engineer would have brought to the table. Don't read it at night.
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5.0 out of 5 stars Indispensable Resource for Web Developers Jan. 28 2004
The collective experience and wisdom contained in this book will save even the most seasoned web developer many hours of downstream pain.
It is a very concise and well-organized resource that is the ideal companion also to any web development curriculum. Thank you both Kelly Goto and Emily Cotler for their quality work in compiling this most excellent textbook and guide.
The online material that accompanies this book is of a similar high calibre.
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