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Web Site Design Goodies [Paperback]

Joe Burns , internet.com Corporation
4.8 out of 5 stars  See all reviews (8 customer reviews)

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Book Description

July 16 2001
Build an audience-driven Web site visitors will return to again and again!
The natural follow-up book to the best selling HTML Goodies!
Offers practical, common sense design advice for amateur Webmasters.
Includes critiques of published Web sites to illustrate each concept throughout the book. Web Site Design Goodies starts by asking "Who is your site for?" and "Why should someone visit your site?" Once readers have answered those questions, the author takes them through essential Web site creation issues, including- deciding on a server; planning your site ahead of time; text and navigation; images and visual issues; and communicating with visitors. Later chapters cover advanced concepts including site promotion and adding the latest Web tricks in ways that make sense. The final chapter journals the creation of a small business Web site from start to finish. Throughout the book, Joe critiques actual, published Web sites, demonstrating the techniques that work—and those that don't. Many of these sites will be pictured in a special four-colour section of the book.

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Product Description

From the Back Cover

Web Site Design Goodies starts by asking, "Who is your site for?" and "Why should someone come to your site?" Once readers have answered those questions, the author takes them through essential web site creation issues, including:

  • Deciding on a Server
  • Planning your site ahead of time
  • Text and Navigation
  • Images and visual issues
  • Communicating with visitors

The final chapters cover advanced concepts including site promotion and adding the latest web tricks - in ways that make sense.

Throughout the book, Joe critiques actual, published web sites, demonstrating the techniques that worked -- and the ones that didn't. Many of these sites will be pictured in a special 4-color section of the book.

About the Author

Joe Burns, Ph.D., is an assistant professor of communications at Southeastern Louisiana University and the creator of the award-winning HTML Goodies Web site. He has been creating Web sites since the first version of Mosaic was released. He began unleashing his fast and humorous JavaScript and HTML tutorials on the Web in 1994. Through his HTML Goodies Web site and his books, HTML Goodies and JavaScript Goodies, he has taught hundreds of thousands of people how to build great Web sites.

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Customer Reviews

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Most helpful customer reviews
5.0 out of 5 stars Key Elements of Web Design July 30 2003
Format:Paperback
"Not returning an email is the Web's equal to being ignored by a clerk. I don't mean setting up a program that sends a nice form-style thank-you-for-writing letter. Users want an answer from you."
Yes, and I'm a bit behind this week. :> I also hate those form letters. arrgggg
This is a great book for anyone who is starting out and wants to try to figure out who their site is for and why people will want to visit their site. This was the first thing I thought about when creating mine, but often people just have an idea and run with it. With the advice in this book, you can :
Plan your site for your audience
Create meaningful text and navigation
Add images and other visual enhancements
Communicate with your visitors
Find the best ways to promote your site
Joe Burn?s has a HTML Goodies Web site and there you can learn HTML, JavaSCript and other website creation tools. He has been creating websites since the first version of Mosaic was released. Since then, he has taught thousands of people to build great websites. Including me. ;) Well, I do the best I can.
A lot of people think building a website is very difficult because they think you have to know HTML, but the truth is, if you get FrontPage, you don?t have to know very much.
The Contents Include:
Judge Not Lest Ye Be Judged
Before Your Write a Word
Begin the Design
Your Site and Your Server
Text and Color
Links, Links, Links
Images and the Visual
Hello? Anybody Here? How Many?
Outside HTML
Promoting Your Site
There are great ideas like looking at who your competitions is, finding out how you want to design your template, choosing a font that can be read and making your site more well-known by word of link.
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Format:Paperback
. . . still a lot of useful info in here for more experienced folks (who sometimes tend to forget some of the basics).
I think the thing I liked most about this approach to site design is that Burns keeps it absolutely free of HTML version-specific or browser-specific gimmicks. A previous reviewer panned it because Burns didn't give examples of how to use transparent GIFs, pixel shims, etc. -- well, thank goodness, becuase that would've ruined the entire premise of the book. Burns advocates for knowing your target audience, knowing what your "killer app" is, and then doing everything you can to deliver as much of that "killer app" to your target audience as you can. He also advocates against throwing images or elements onto a page/site just because you can, or because it's the "newest" thing; he does hammer this over and over, and I think that's valuable for a large number of part-time amateur web authors who have never really thought about *why* they have a site, or what they put on it.
The other thing I really liked were Burns' critiques at the end of each chapter. It's very easy to find things you don't like & knock them; anybody can do that. Burns goes beyond this, though, and offers suggestions for improving site design, praise for things well done, and a chance to see how different design concepts are carried out by all levels of author.
It's not an HTML "how to" book, so if that's what you want, I'd recommend another of the author's books, "HTML Goodies." But, if you're new to site design, or are very experienced yet want to improve upon what you already know, this is a great book.
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By Charles Ashbacher TOP 1000 REVIEWER
Format:Paperback
This is the kind of book that an aspiring web designer should read before learning HTML. For it is not just another HTML book, in fact it contains no HTML at all. The author presents pages followed by his opinion regarding the design. As Burns is the first to say, his opinions are not infallible, there can be circumstances where you may not want to follow his advice. However, he does know what he is talking about, so do not be hasty towards the contrary position.
I found the book easy to read and the choices for sample sites were well made. Rather than make it easy for himself by picking sites that are awful, in general he chose pages that were quite good. If a site had been atrocious, the problems would have been obvious, even for a beginner. By choosing good ones, he could then point out the ï¿flawsï¿ that are easily overlooked.
This is a book that should be read either before or concurrently with a book that teaches the construction of pages. It is not necessary to know HTML to understand the material and web pages are like houses, you should first learn to read the blueprints before you start to build the walls.
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5.0 out of 5 stars Another superb job by Joe Burns! July 22 2001
Format:Paperback
I have been working with web pages for over 4 years and I have taught web design classes. I thought I had a good idea of what is involved with the design, setup and marketing of a web site. Now I find this book and there are so many things I had never thought of before.

As with other Joe buns books this book is an excellent representation of what you can do if you have a little guidance to help you along. Burns is truly remarkable in the ways he is able to present ideas clearly yet make them understandable at the same time.

The book begins with an overview of what things to look for and what ideas to consider when planning and designing a web site. Then Burns has you consider 5 questions before you begin the actual design layout, an approach that will help in making a better website.

There are other topics like the 10 things you shouldn't put in the website, to choosing a server and ISP, to text and color, there is something for beginners and experts alike. Burns also spends time explaining links, images and visual effects before moving on to counters and web site promotion.

Overall there is about everything you need to have in order to make sure you have a successful website right from the start and for years to come. A first-rate book from a first-rate author.
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