3 of 3 people found the following review helpful
- Published on Amazon.com
Vine Customer Review of Free Product
I have been a web designer, Webmaster and focus on online PR of entertainment industry web sites since the early 90s. So, no, I really did not need this. But what a wonderful welcomed book this is. There are so many bad web sites online, and they will never end. But if every site creator (and owner) sat down and answered these questions, there would be a lot less clutter out there.
This is not a how to make a web site book. No it's not a web site 101 book. There is no programming or coding to learn. This is the book you read before you construct and review again when it's done. Or, take it to review your current web site to see all the things you have done wrong... and if you just started, trust me, you have done many things wrong.
There are many things that I enjoyed relating to with the Author. His references to programs and methods I have used for years served as confirmation that someone agrees with me. Of course, I picked up a few things along the way as well, so, if you are experienced, it's still a great book to have at hand.
The key to a successful web site is understanding what it's doing for you. When people ask me to do a site for them, they never know what they want. I always start with, "what do you want it to do"? I then get the perplexed look, and just repeat the question. My second question is "who cares"? Because, if they cannot answer that, then they do not know their audience. You cannot just create a web site and expect people to show up. You are merely a tiny rowboat in a sea of yachts.
There are many questions in the book that may seem obvious to many. But, if you take the time to really answer the questions, you would be surprised at how much you don't know. This book is ideal for the owner of a web site. You might pay someone to create it. You may invest in a company to market it. Or you might ask your 12 year old nephew to throw something together. Well, if your nephew can answer all these questions (and he just might!) then he is the man for the job. But, the creation is nothing. Getting people there is the key. Keeping people coming back is the goal. Easy navigation, visual appeal, and instant access to the main point people are on your site, are all very important. As the owner, you should understand the services involved with your site such as domain names, hosting, storage, downloads, and most of all, security.
With this book of answers, you will make sure you are on the right track with search engine optimization, benefits of social networking, constant adjustments needed with ongoing statistics, software upgrades and more. If you are confused about what is involved in creating a site, and not even the person creating it, this book is for you. If you are new to creating sites, and want to check to see you are going in the best possible direction, it's a must buy.