From Library Journal
This arcane work, published concurrently with a show at the Autry Museum of Western Heritage in Los Angeles, is a history of Polish-made film posters that advertised American Westerns during the Communist era. The Western genre and its iconography have resonated powerfully for moviegoers living under repressive governments, and since the silent era Polish audiences have flocked to American Westerns. The fact that the genre itself evolved into less heroic and idealized iterations during the Cold War sometimes played into the hands of the East's ideological goals. For Polish artists the Western film poster offered a chance to pursue aesthetic goals otherwise unattainable within the official canonic style. This book offers a huge range in the quality of the poster art--all by artists virtually unknown outside of Poland--with the pinnacle perhaps being the cartoonish typography and figures of the 1960s. This is truly a niche item, of use only to art libraries supporting a graphic arts curriculum.
-Douglas F. Smith, Oakland P.L., CA Copyright 2000 Reed Business Information, Inc.
Review
"Well produced, innovative, and encyclopedic, this is certainly the most impressive book I know on the form and function of film advertising." --
Richard Koszarski in Film History (journal), Vol. 12,