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Ram Charan learned about business from his family's shoe shop in India before attending Harvard Business School and going on to advise senior executives in companies large and small. His experiences taught him that universal laws apply "whether you sell fruit from a stand or are running a Fortune 500 company," and that the business acumen that comes from understanding these basics can be applied throughout any operation. What the CEO Wants You to Know is Charan's primer on this point, which he illustrates with explanations filtered through the eyes of street venders and other small shopkeepers. One, for example, involves a woman in Managua, Nicaragua, who sells clothing from a small cart and beats the oppressive interest rates on her loans and the puny profit margins on her goods with a skillfully selected inventory that is quickly and repeatedly turned over. Whether it's a corner merchant or a giant manufacturing concern, Charan notes, "the faster the velocity, the higher the return." Relating such thinking to cash generation, customer satisfaction, and other essentials, he describes the universal principles that help all companies make money. "What your CEO wants you to know is how these fundamentals of business work in your company," he writes before embarking on a very lucid explanation that can be quickly absorbed and put into practice. --Howard Rothman
From Publishers Weekly
Charan (Boards at Work), a consultant, draws an analogy between the decision-making processes of the CEO and the street vendor in his native India. The vendor must focus on profit margin, returns and customer demands. CEOs must "Think like the street vendor. Cut through to the nucleus of the business." Successful leaders, says Charan, aren't afraid to seek help---from coaches, colleagues or employees. With its friendly, conversational tone, this book will be useful to some readers on the lower and middle rungs, but may prove too simplistic for aspiring CEOs.
Copyright 2001 Cahners Business Information, Inc.
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First Sentence
Chances are that sometime in your life you passed through a city or town where people were selling goods from tables and carts right there on the street. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
Chances are that sometime in your life you passed through a city or town where people were selling goods from tables and carts right there on the street. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most helpful customer reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars
Great start for the non-business manager,
By KJA (GA) - See all my reviews
This review is from: What the CEO Wants You to Know: Using Your Business Acumen to Understand How Your Company Really Works (Hardcover)
This book is great for the technically inclined management; a definite guide for those of us that have to lubricate and keep the machine running.If you are like me, after reading this book you will have some of the non-technical tools needed to deal with those impromptu invitations to the board meeting. It will be in my reference shelf for years to come!
4.0 out of 5 stars
This should be given to all new hires!,
By
This review is from: What the CEO Wants You to Know: Using Your Business Acumen to Understand How Your Company Really Works (Hardcover)
This book is a great little introduction to REAL economics- not the useless junk most often taught in schools- but the real economics that makes the world go-round. This book briefly tries to explain why it is important that everyone in a company understand this, but falls a little short. For more detail on this aspect, I strongly recommend the classic "Open-Book Management" By John Case.This book will also help you understand financial statements, particularly income statements. This comes in handy when looking at your company's public competitors or for analyzing investments.
3.0 out of 5 stars
A quick summary of business fundamentals but incomplete,
By C K Venkatraman "Venkat" (India) - See all my reviews
This review is from: What the CEO Wants You to Know: Using Your Business Acumen to Understand How Your Company Really Works (Hardcover)
The book can serve a quick summary of basics of business. However, to really understand a business from inside one also has to undertand core processes such as 1. How is supply chain managed 2. How is Information technology Leveraged 3. What is the "core" strength of the business - economies of scale/eco. of scope/unique products etc. Venkat
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