I am certainly very impressed that this wonderful book, first published in the early nineties, is still around, with its 16th printing. I am glad to note from the amazon website that the author will release version 2 of his book in early 2007.
Although it is not ground-breaking, it has a few notable features:
- it introduces readers to a set of 'Killer Phrases' & 'Fight Back Phrases', which eventually led me to procure the author's second book, 'Yes, But...The Top 40 Killer Phrases & How You Can Fight Them';
For the uninitiated:
a Killer Phrase: n. 1. A knee-jerk response that squelches new ideas; most commonly said by bosses, parents, and government officials. 2. A threat to innovation.
Fight Back Phrase: n. 1. words that launch ideas into reality; usually said by achievers, leaders, and entrepreneurs. 2. the self talk of champions.
- it has a captivating interview with the world's greatest inventor, Dr Yoshiro Nakamatsu of Japan.
Dr Nakamatsu holds more than 3,000 patents & he is acknowledged as the inventor of the floppy disk (for which he sold the license to IBM), the digital watch & the compact disk. (He has apparently invented a safer viable alternative to Viagra, for which he calls 'The Love Jet'. It's a spray!) This revelation led me to purchase two of Dr Nakamatsu's books on creativity. For the benefit of readers, Dr Nakamatsu is a fan of Dr Win Wenger. In fact, he practised an underwater brainstorming technique originally formulated by Dr Wenger in his book, 'How to Increase Your Intelligence'. Dr Nakamatsu even invented a water proof note pad plus a writing instrument to facilitate the seemingly crazy process;
- it introduces the Idea Mapping process, a free form method beyond the traditional mind mapping process as originally postulated by Tony Buzan i.e. it does not have to start from the centre, as distinct from Buzan's;
I want to say this: "What a Great Idea! is an extremely valuable contribution to creativity & innovation. It's worth your reading, exploration & assimilation.