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What the Plus!: Google+ for the Rest of Us [Paperback]

Guy Kawasaki
4.5 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

Aug. 21 2012

Learn how to master Google+—the world's fastest-growing social-media service

Attract followers. Engage enchanting people. Promote your brand.

The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers.

“We didn’t expect over 100 million people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!”
—Vic Gundotra, Senior Vice President, Social, Google

What the Plus! is the G+ motherlode! Guy’s book will make you fall madly in love with Google+ and never look back!”
—Mari Smith, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour a Day

“People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network.”
—Robert Scoble, Rackspace Videoblogger

“Brimming with tips for optimizing the Google+ experience, the author explains how to get started, find people, search by interests, manage circles (segmented relationships with family, colleagues, etc.) and streams (the flow of posts that you see), and hang out in groups for classes, press conferences, and other purposes.”
—Kirkus Reviews

PACKED WITH SCREENSHOTS THAT TAKE YOU STEP BY STEP THROUGH THE GOOGLE+ EXPERIENCE


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Product Description

About the Author

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, and The Macintosh Way.

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Most helpful customer reviews
5.0 out of 5 stars VERY COMPREHESIVE May 13 2014
Format:Kindle Edition|Verified Purchase
GUY KAWASAKI goes into great detail with concise simply stated explanations of how to use Google + . The book is an excellent learning tool and reference source.
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5.0 out of 5 stars What the +++ March 8 2014
Format:Kindle Edition|Verified Purchase
The true evangelist tells how to join the faith of Google+. Good ideas for how to create good Google+ following.
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By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Kindle Edition
Guy Kawasaki helps his reader to answer two separate but related questions:

"Is Google+ right for me?"

If so,

"How can I take full advantage of what it offers?"

The abundance of information, insights, and counsel that he provides is well-worth knowing even if you decide not to become involved now, unless (of course) you have no interest in either the Internet or the Web. (Not everyone does.) I have read and reviewed all of his previous books and realize that, since childhood, he has an almost insatiable curiosity about what works, what doesn't, and (especially) why. Moreover, At least since joining Apple in 1983, he has been determined to share whatever he has learned with as many people as possible. He moved on four years later, seeking new adventures in the vineyards of free enterprise and continues to be an evangelist for helping people to achieve personal growth and professional development.

Plus+ offers an excellent case in point. As is his style, he immediately establishes and then sustains a direct, personal rapport with his reader.
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1 of 2 people found the following review helpful
3.0 out of 5 stars Decent Read Dec 25 2012
By Parth
Format:Paperback
I read What the Plus after APE by Kawasaki. I read the Kindle edition using the Kindle App running on my BlackBerry PlayBook. The book pretty much preaches why Google+ is a better social network for consuming information and interacting with niche communities over Twitter and Facebook.

This mostly stems from the fact it is comprised of savvy users. In my opinion as it gains more users, this is likely to change. Twitter was the same sort of thing when it started. It was a decent read, and it is much like Kawasaki's other work. There are a few duplicated sections from What the Plus in APE.

I'm someone who's mostly against social media (I use Twitter as a news feed), and after reading What the Plus, I'm still not going to use Google+, but my opinion of it has become slightly more positive.
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Amazon.com: 4.5 out of 5 stars  184 reviews
31 of 32 people found the following review helpful
5.0 out of 5 stars The Google+ guide you've been looking for! March 6 2012
By Peg Fitzpatrick - Published on Amazon.com
Format:Kindle Edition
Being a huge Twitter fan, I was reluctant to spend much time on Google+, one thing brought me there and that was Guy Kawasaki's passion for it. In this book, you will learn all the tips and tricks to be a social media whiz in no time from the master of Google+ himself. Interspersed between Guy's practical advice for all social media, not just Google+, are the unknown secrets of Google+ circles, streams, and much more. This is truly a handbook for Google+ but offers much more than a dry list of how to's.

I highly recommend this book for anyone starting out in social media or new to Google+. Or anyone who would like to read an interesting and informative book. And really, how can you beat that price for world-class advice. Seriously. Just buy it.
20 of 20 people found the following review helpful
5.0 out of 5 stars Easy, entertaining, empowering March 6 2012
By Marylene Delbourg-Delphis - Published on Amazon.com
Format:Kindle Edition
What the plus -- or what makes Google+ so special? It's what you like about Facebook and Twitter without their limitations. It's the ability to categorize your relationships and define your circles from the get-go. It's the ability to immediately identify people who share your passions or see the ripple effects of what you post. It's video-conferencing made easy, and so much more! Google+ offers both the personal social media experience and its communal dimension. So start today. And start with Guy Kawasaki. This book is more than a tutorial: Guy recounts his own experience candidly, helps you gain familiarity with Google+ and makes it work for you by contagion -- and he transforms "the rest of us" into power users: That's enchantment!
14 of 14 people found the following review helpful
5.0 out of 5 stars truly for the rest of us March 7 2012
By Jose Hanchi - Published on Amazon.com
Format:Kindle Edition
Google+ is still fairly new and this book will guide you through the features
but more importantly Guy's contribution is on the philosophy of Google+ as it
applies to you and this is worth a read in itself.
The humor, perspectives, and guest chapters make it a truly enjoyable read.
If you like to get the big picture of things this is a must read.
9 of 9 people found the following review helpful
5.0 out of 5 stars Everything You Need to Know About Google+ March 12 2012
By Bruna Martinuzzi - Published on Amazon.com
Format:Kindle Edition
If you are not one of the early adopters of Google+ and are sitting on the sidelines, as I was, wondering if this is going to be yet another time sink, this book will remove any uncertainties from its very first pages.

The book starts with a concise explanation of how Google+, Facebook and Twitter compare and provides a simple way to decide on whether or not you need Google+. It will lift the fog on what Facebook is for, what Twitter is for and what Google+ is for.

If you decide Google+ is for you (and I suspect most people will, if not now, at some point,) Guy Kawasaki will then take you by the hand and walk you through how to get started. He will explain a lot of the terminology so that you can feel right at home and save countless hours trying to figure out what everything means.

You will find out about things like "Compiled Shared Circles" (thematic shared circles that allow you to benefit from others' research in a field that might be of interest to you.)

You learn how to master circles and streams, the do's and don'ts and some important information for privacy/security.

You'll know how to increase the quality of your stream with "what's hot" and "hash tag" features.

One section of the book I particularly liked is "How to Make an Enchanting Profile" which is so crucial for that first impression where people make snap judgments on whether they should pay attention to your postings (e.g. your tagline, you avatar, your scrapbook.) I now know I have to do a major rewrite of my profile!

There is also sound advice on being trustworthy and a good citizen of the online community. So many other useful sections: how to comment, share posts, where to cherry pick interesting stuff to post, how to optimize for social search, how to attract more followers, what hangouts are, (if you are promoting something, you ought to check this feature.)

Another interesting and useful section is what to do if you are followed by Schmexperts, Bigots, Idiots (people who share spam) etc.

If you are a woman concerned about being circled by strangers, you should read Lynette Young's excellent essay on Chapter 11+. (The + is not a typo - there are two chapter 11.) Lynette is the creator and curator of Women of Google+.

From the book, I also made a note of Google+ shortcuts.

You'll also discover how to optimize your posts for search engines, how to cross-post and how to use Google+ from mobile devices.

The book is clearly laid-out, easy to read, with beautiful color photos and screen shots to help you see what Kawasaki is explaining. This is a timely book and a bargain at $2.99!
6 of 6 people found the following review helpful
4.0 out of 5 stars Useful Plus! advice from a fanboy May 24 2012
By Walter J. Adamson - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
This is well worth $2.99 as after all there are pure spam books on Amazon selling for more, and this one has good content for those who know G+ but would like to know it better. Perhaps even better if you don't know G+ but are curious. This book will get you off to a flying start and even give old hands some small useful tips worth at least the asking price.

Some reviewers have criticised the author for being a G+ fanboy and writing one long advertisement. Well guess what, he says all through the book that he is an unabashed fan - so get over it. If you insist on thinking of it as a infomercial then in any case it is a good one. It's not going to set the world on fire, nor be the last thing you need to read on G+ but it's well written and comprehensive for its time and will accelerate your entry or refinement of what you are doing now.

It has a use-by date as the faster Google update G+ the more the book becomes incomplete. So I would lash out, spend your $2.99 and consume the book while you're consuming your $3.80 coffee from Starbucks.
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