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What the Plus!: Google+ for the Rest of Us [Paperback]

Guy Kawasaki (Author)
3.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

Publication Date: Aug 21 2012

Learn how to master Google+—the world's fastest-growing social-media service

Attract followers. Engage enchanting people. Promote your brand.

The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers.

“We didn’t expect over 100 million people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!”
—Vic Gundotra, Senior Vice President, Social, Google

“What the Plus! is the G+ motherlode! Guy’s book will make you fall madly in love with Google+ and never look back!”
—Mari Smith, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour a Day

“People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network.”
—Robert Scoble, Rackspace Videoblogger

“Brimming with tips for optimizing the Google+ experience, the author explains how to get started, find people, search by interests, manage circles (segmented relationships with family, colleagues, etc.) and streams (the flow of posts that you see), and hang out in groups for classes, press conferences, and other purposes.”
—Kirkus Reviews

PACKED WITH SCREENSHOTS THAT TAKE YOU STEP BY STEP THROUGH THE GOOGLE+ EXPERIENCE

Product Details

Product Description

About the Author

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, and The Macintosh Way.

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Most helpful customer reviews
1 of 1 people found the following review helpful
3.0 out of 5 stars Decent Read Dec 25 2012
By Parth
Format:Paperback
I read What the Plus after APE by Kawasaki. I read the Kindle edition using the Kindle App running on my BlackBerry PlayBook. The book pretty much preaches why Google+ is a better social network for consuming information and interacting with niche communities over Twitter and Facebook.

This mostly stems from the fact it is comprised of savvy users. In my opinion as it gains more users, this is likely to change. Twitter was the same sort of thing when it started. It was a decent read, and it is much like Kawasaki's other work. There are a few duplicated sections from What the Plus in APE.

I'm someone who's mostly against social media (I use Twitter as a news feed), and after reading What the Plus, I'm still not going to use Google+, but my opinion of it has become slightly more positive.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  143 reviews
21 of 22 people found the following review helpful
5.0 out of 5 stars The Google+ guide you've been looking for! Mar 6 2012
By Peggy L. Fitzpatrick - Published on Amazon.com
Format:Kindle Edition
Being a huge Twitter fan, I was reluctant to spend much time on Google+, one thing brought me there and that was Guy Kawasaki's passion for it. In this book, you will learn all the tips and tricks to be a social media whiz in no time from the master of Google+ himself. Interspersed between Guy's practical advice for all social media, not just Google+, are the unknown secrets of Google+ circles, streams, and much more. This is truly a handbook for Google+ but offers much more than a dry list of how to's.

I highly recommend this book for anyone starting out in social media or new to Google+. Or anyone who would like to read an interesting and informative book. And really, how can you beat that price for world-class advice. Seriously. Just buy it.
14 of 14 people found the following review helpful
5.0 out of 5 stars Easy, entertaining, empowering Mar 6 2012
By Marylene Delbourg-Delphis - Published on Amazon.com
Format:Kindle Edition
What the plus -- or what makes Google+ so special? It's what you like about Facebook and Twitter without their limitations. It's the ability to categorize your relationships and define your circles from the get-go. It's the ability to immediately identify people who share your passions or see the ripple effects of what you post. It's video-conferencing made easy, and so much more! Google+ offers both the personal social media experience and its communal dimension. So start today. And start with Guy Kawasaki. This book is more than a tutorial: Guy recounts his own experience candidly, helps you gain familiarity with Google+ and makes it work for you by contagion -- and he transforms "the rest of us" into power users: That's enchantment!
11 of 11 people found the following review helpful
5.0 out of 5 stars truly for the rest of us Mar 7 2012
By Jose Hanchi - Published on Amazon.com
Format:Kindle Edition
Google+ is still fairly new and this book will guide you through the features
but more importantly Guy's contribution is on the philosophy of Google+ as it
applies to you and this is worth a read in itself.
The humor, perspectives, and guest chapters make it a truly enjoyable read.
If you like to get the big picture of things this is a must read.
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