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“With wit, razor-sharp analysis and a better understanding of what women want than most of us have – or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently.”
—Jayne O’Donnell, retail and consumer reporter, USA Today
"Underhill makes these fascinating details even more fun to read with a conversational, sometimes comic tone."
—St Louis Post Dispatch
“What Do Women Want? A man who gets it. Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.”
—Christine Lehner, author of Absent a Miracle and What to Wear to See the Pope.
“What Women Want is not just a great marketing book, it is an astounding study of the socio-economic forces of the last fifty years. Paco Underhill blends social history with scientific data in a sensitive volume that is a must-read for anyone who wants to sell anything. Period.”—Susy Korb, Brand Strategist, Harry Winston
"Underhill shows himself to be both an amiable and a knowledgeable guide to the shifting retail landscape."
—Wall Street Journal
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.