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What Would Google Do? Lp Paperback – Large Print, Feb 9 2009


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Product Details

  • Paperback: 448 pages
  • Publisher: Harper; Lgr edition (Feb. 9 2009)
  • Language: English
  • ISBN-10: 0061719919
  • ISBN-13: 978-0061719912
  • Product Dimensions: 2.8 x 16.2 x 22.5 cm
  • Shipping Weight: 499 g
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #295,049 in Books (See Top 100 in Books)


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By Roland Gagne on Jan. 15 2014
Format: Kindle Edition
fascinating ideas and a different view of the marketing world. A bit long winded for the message - but worth a look
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By Tim on May 11 2012
Format: Hardcover
Fascinating read. Full of insight into one of the decades biggest successes. Great concept and once I picked it up, I had trouble putting it down.
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2 of 2 people found the following review helpful By Dr. Bojan Tunguz TOP 50 REVIEWER on May 12 2011
Format: Hardcover
WWGD - What would Google Do - is a book about the new ways that internet is changing our lives, and how the best to benefit from it. Despite its title, this is not a book about Google, at least not in a sense that it makes any effort to deeply analyze and try to explain in nonobvious terms the source of Google's success. Recently I came across a picture online which depicts a small store somewhere in India that without any shame or sense of propriety named itslef "Google." Google has indeed become a global fenomenon and one of the strongest brands in the world, and it is not surprising to find people trying to profit from being associated with it in any way imaginable. After reading this book, one can't help feel that the use of Google was a similar ploy on the part of the author. The book is filled with case studies and examples of where an online company supposedly benefited from emulating a "Google" model of doing things, even when that connection is tenuous at best. Oftentiumes, as in the case of Facebook for instance, this is downright ridiculous: Facebook is louded for opening up its application development system, while in fact Facebook is a paragon of the "old" way of approaching content on the internet - a closed garden, not an open platform. Although there are indeed many problems with the way that many old online companies were doing business, it is far from clear that the Google model is a panacea that fits every company and internet technology business model equally well. In fact, to this day Google has been unequivocally successful at doing exactly one thing - search.

The book also suffers from not having a clear focus. There are many interesting and novel ides thrown around, but it is unclear what ties them all together.
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1 of 1 people found the following review helpful By Edyta Pacuk on April 6 2009
Format: Paperback
practical and provocative. a wonderful tool to re-examine your business model. in short - a must read for any business person today.
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