What Would Google Do? and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.


or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
More Buying Choices
Have one to sell? Sell yours here
Start reading What Would Google Do? on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

What Would Google Do? [Hardcover]

Jeff Jarvis
4.4 out of 5 stars  See all reviews (8 customer reviews)
List Price: CDN$ 33.50
Price: CDN$ 21.00 & FREE Shipping on orders over CDN$ 25. Details
You Save: CDN$ 12.50 (37%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.ca. Gift-wrap available.
Want it delivered Wednesday, July 30? Choose One-Day Shipping at checkout.

Formats

Amazon Price New from Used from
Kindle Edition --  
Hardcover, Bargain Price CDN $13.40  
Hardcover, Jan. 19 2009 CDN $21.00  
Paperback CDN $14.43  
Mass Market Paperback --  
Audio, CD, Audiobook CDN $32.75  
Join Amazon Student in Canada


Book Description

Jan. 19 2009

“Eye-opening, thought-provoking, and enlightening.”
USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.


Frequently Bought Together

Customers buy this book with Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers CDN$ 26.30

What Would Google Do? + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Price For Both: CDN$ 47.30

Show availability and shipping details


Customers Who Bought This Item Also Bought


Product Details


Product Description

Review

“Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is.” (Chris Anderson, Author of The Long TailChris Anderson, author of The Long Tail)

“What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.” (Craig Newmark, Founder of craigslist)

“Jeff Jarvis has written an indispensable guide to the business logic of the networked era, because he sees the opportunities in giving the people control, and understands the risks in letting your competitors get there first.” (Clay Shirky, Author of Here Comes Everybody)

“Jeff Jarvis’s What Would Google Do? is a divining rod for anyone looking for ways to hit real paydirt in the new territory of Web 2.0 marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isn’t that what we all need today?” (Marc Benioff, Chairman and CEO, salesforce.com)

“Most of Jarvis’s points—about customer influence, user-driven innovation, the death of middlemen—are by now axiomatic. And yet he manages to make the revolution feel newly revolutionary. . . . the book exudes credibility.” (Inc.)

“[Jarvis’s] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration.” (Miami Herald)

“[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how business is done.” (Financial Times)

“Jarvis, proprietor of the influential media blog BuzzMachine, gleans maxims from Google’s successful strategies that occasionally sound like doublespeak (Free is a business model! Abundance is the new scarcity! Correcting yourself enhances credibility!). But they boil down to practical suggestions.” (Time magazine)

“Blogger/columnist Jeff Jarvis’s treatise on how—and why—companies should think and act like Google brings to mind several trite words from the world of literary criticism: eye-opening, thought-provoking and enlightening.” (USA Today)

“[Jarvis’s] observations are worth reading....We’re never going to unplug the Internet, so read this book with the long view in mind. Mr. Jarvis’s rules don’t all apply to you, but they’re all true enough for someone” (Wall Street Journal)

“For those who haven’t thought much about how radically, rapidly and irreversibly the Internet has empowered us and changed our culture, “What Would Google Do?” by Jeff Jarvis will be revelatory. It is a stimulating exercise in thinking really, really big. “ (San Jose Mercury News)

From the Back Cover

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most helpful customer reviews
4.0 out of 5 stars Worth a look Jan. 15 2014
Format:Kindle Edition
fascinating ideas and a different view of the marketing world. A bit long winded for the message - but worth a look
Was this review helpful to you?
5.0 out of 5 stars Portfolio Manager May 11 2012
By Tim
Format:Hardcover
Fascinating read. Full of insight into one of the decades biggest successes. Great concept and once I picked it up, I had trouble putting it down.
Was this review helpful to you?
2 of 2 people found the following review helpful
3.0 out of 5 stars WWGD May 12 2011
By Dr. Bojan Tunguz TOP 50 REVIEWER
Format:Hardcover
WWGD - What would Google Do - is a book about the new ways that internet is changing our lives, and how the best to benefit from it. Despite its title, this is not a book about Google, at least not in a sense that it makes any effort to deeply analyze and try to explain in nonobvious terms the source of Google's success. Recently I came across a picture online which depicts a small store somewhere in India that without any shame or sense of propriety named itslef "Google." Google has indeed become a global fenomenon and one of the strongest brands in the world, and it is not surprising to find people trying to profit from being associated with it in any way imaginable. After reading this book, one can't help feel that the use of Google was a similar ploy on the part of the author. The book is filled with case studies and examples of where an online company supposedly benefited from emulating a "Google" model of doing things, even when that connection is tenuous at best. Oftentiumes, as in the case of Facebook for instance, this is downright ridiculous: Facebook is louded for opening up its application development system, while in fact Facebook is a paragon of the "old" way of approaching content on the internet - a closed garden, not an open platform. Although there are indeed many problems with the way that many old online companies were doing business, it is far from clear that the Google model is a panacea that fits every company and internet technology business model equally well. In fact, to this day Google has been unequivocally successful at doing exactly one thing - search.

The book also suffers from not having a clear focus. There are many interesting and novel ides thrown around, but it is unclear what ties them all together.
Read more ›
Was this review helpful to you?
1 of 1 people found the following review helpful
4.0 out of 5 stars What Would Google Do April 6 2009
Format:Paperback
practical and provocative. a wonderful tool to re-examine your business model. in short - a must read for any business person today.
Was this review helpful to you?
Want to see more reviews on this item?

Look for similar items by category


Feedback