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What Would Google Do? Hardcover – Dec 31 2008


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Product Details

  • Hardcover: 272 pages
  • Publisher: Harper Business (Dec 31 2008)
  • Language: English
  • ISBN-10: 0061709719
  • ISBN-13: 978-0061709715
  • Product Dimensions: 15.2 x 2.4 x 22.9 cm
  • Shipping Weight: 440 g
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #232,305 in Books (See Top 100 in Books)

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Review

“Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is.” (Chris Anderson, Author of The Long TailChris Anderson, author of The Long Tail)

“What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.” (Craig Newmark, Founder of craigslist)

“Jeff Jarvis has written an indispensable guide to the business logic of the networked era, because he sees the opportunities in giving the people control, and understands the risks in letting your competitors get there first.” (Clay Shirky, Author of Here Comes Everybody)

“Jeff Jarvis’s What Would Google Do? is a divining rod for anyone looking for ways to hit real paydirt in the new territory of Web 2.0 marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isn’t that what we all need today?” (Marc Benioff, Chairman and CEO, salesforce.com)

“Most of Jarvis’s points—about customer influence, user-driven innovation, the death of middlemen—are by now axiomatic. And yet he manages to make the revolution feel newly revolutionary. . . . the book exudes credibility.” (Inc.)

“[Jarvis’s] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration.” (Miami Herald)

“[Jarvis] is an intelligent observer of technology and the media and has intellectual scruples.... [T]here are lessons to be learnt from Google and its single-minded determination to change how business is done.” (Financial Times)

“Jarvis, proprietor of the influential media blog BuzzMachine, gleans maxims from Google’s successful strategies that occasionally sound like doublespeak (Free is a business model! Abundance is the new scarcity! Correcting yourself enhances credibility!). But they boil down to practical suggestions.” (Time magazine)

“Blogger/columnist Jeff Jarvis’s treatise on how—and why—companies should think and act like Google brings to mind several trite words from the world of literary criticism: eye-opening, thought-provoking and enlightening.” (USA Today)

“[Jarvis’s] observations are worth reading....We’re never going to unplug the Internet, so read this book with the long view in mind. Mr. Jarvis’s rules don’t all apply to you, but they’re all true enough for someone” (Wall Street Journal)

“For those who haven’t thought much about how radically, rapidly and irreversibly the Internet has empowered us and changed our culture, “What Would Google Do?” by Jeff Jarvis will be revelatory. It is a stimulating exercise in thinking really, really big. “ (San Jose Mercury News)

From the Back Cover

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.


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2 of 2 people found the following review helpful By Dr. Bojan Tunguz TOP 50 REVIEWER on May 12 2011
Format: Hardcover
WWGD - What would Google Do - is a book about the new ways that internet is changing our lives, and how the best to benefit from it. Despite its title, this is not a book about Google, at least not in a sense that it makes any effort to deeply analyze and try to explain in nonobvious terms the source of Google's success. Recently I came across a picture online which depicts a small store somewhere in India that without any shame or sense of propriety named itslef "Google." Google has indeed become a global fenomenon and one of the strongest brands in the world, and it is not surprising to find people trying to profit from being associated with it in any way imaginable. After reading this book, one can't help feel that the use of Google was a similar ploy on the part of the author. The book is filled with case studies and examples of where an online company supposedly benefited from emulating a "Google" model of doing things, even when that connection is tenuous at best. Oftentiumes, as in the case of Facebook for instance, this is downright ridiculous: Facebook is louded for opening up its application development system, while in fact Facebook is a paragon of the "old" way of approaching content on the internet - a closed garden, not an open platform. Although there are indeed many problems with the way that many old online companies were doing business, it is far from clear that the Google model is a panacea that fits every company and internet technology business model equally well. In fact, to this day Google has been unequivocally successful at doing exactly one thing - search.

The book also suffers from not having a clear focus. There are many interesting and novel ides thrown around, but it is unclear what ties them all together.
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By Ian Robertson TOP 500 REVIEWER on April 3 2011
Format: Paperback
WWGD is a well written, focused, and interesting book; an easy and breezy read full of interesting anecdotes, examples and musings, with a liberal sprinkling of the author's sly humour thrown in for good measure. It deserves to be read by all interested in both Google's and the internet's impact on our world.

Similar in its macro and forward looking approach to Don Tapscott and Anthony Williams' book 'MacroWikinomics', it differs in its more singular focus around a central example: Google. While Tapscott and Williams cover a very wide range of material in their longer book, Jarvis stays on his central message; that Google and the internet (for this is as much, if not more, about the internet as it is about Google) are changing the way we lead our lives, conduct our business, and govern ourselves. The examples in the book are interesting, personal, edifying and entertaining, and advance the book's message well; they are not particularly profound. This is not a book that will advance human knowledge or even age well, but it is a topical and well written brief.

There is a certain irony that a message about how the medium is changing the world had to be delivered in book format. Marshall McLuhan would have chuckled. To deliver a message compelling enough and long enough to become a best seller, Jarvis had to write a book, piecing together many different ideas drawn from his own blogs, from his readers' comments, and from books and articles written by others. The internet is the source of much of the raw material and then, for the e-book version only, is also the delivery mechanism.
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1 of 1 people found the following review helpful By Edyta Pacuk on April 6 2009
Format: Paperback
practical and provocative. a wonderful tool to re-examine your business model. in short - a must read for any business person today.
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2 of 3 people found the following review helpful By Troy Saddler on Nov. 18 2009
Format: Paperback
This book was recommended to me by a colleague of mine and I recently extended my appreciation to him for bringing this book to my attention. A must read for anyone and everyone! This is not just a book about the internet, which is what most would think. Jeff Jarvis (author) offers valuable insight into the future and how we as individuals need to adapt and change our thinking patterns. Whether we choose to admit it or not, Google is here to stay and we can either choose to work with it or against! Choose wisely. So before you make another decision, whether it be a business or personal decision, remember to ask yourself that very important and timeless question...WWGD?
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