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Product Description
From Publishers Weekly
Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Book Description
There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners. It is essential if you want to be a supermarket manager. But for those wishing to break new ground, it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start thinking differently. To think differently, you have to think illogically. "Whatever You Think Think The Opposite" looks at life the wrong way in a bid to explain the benefits of making wrong decisions.
--This text refers to an alternate
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Inside This Book
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First Sentence
UNTIL the Mexico Olympics of 1968 the customary way for a high jumper to cross the bar was with his body parallel to it, in a technique known as the Western Roll. Read the first page Browse Sample Pages
Front Cover | Excerpt | Back Cover
UNTIL the Mexico Olympics of 1968 the customary way for a high jumper to cross the bar was with his body parallel to it, in a technique known as the Western Roll. Read the first page Browse Sample Pages
Front Cover | Excerpt | Back Cover
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Most helpful customer reviews
0 of 1 people found the following review helpful
3.0 out of 5 stars
Just o.k,
By
This review is from: Whatever You Think, Think the Opposite (Paperback)
Some articles are good, some others not so. Overall 3/10.Not worth the money. Many other good books for the same price.
0 of 1 people found the following review helpful
3.0 out of 5 stars
It's not as good...,
This review is from: Whatever You Think, Think the Opposite (Paperback)
...as the author's other book. That said; it's a quick read. So, you may still find some value. That said; definitely get the other book.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.1 out of 5 stars (35 customer reviews) 18 of 20 people found the following review helpful
4.0 out of 5 stars
The Zen take,
By Michael P. Maslanka - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Whatever You Think, Think the Opposite (Paperback)
Arden's second book, like his first, is a zen take on your life in business. He does not tell you what to think as much as he tells you want he thinks and then challenges you to react, to think, to imagine. Great story on steady eddie v. reckless erica and how playing it safe is the least safe thing to do. Forces you to wonder which you are. His advice is anything but typical. To creative types he says don't worry about the medium you want , focus on the money you'll make---"it's honest." The juxtaposing of ideas with art and photos is well done---I liked the ask for a slap in the face advice(ask others to tell you what you did wrong, not what you did right) with the photo of a woman wincing at the slap to come. Why not 5 stars? If I read him right, it'd be an insult.
9 of 9 people found the following review helpful
5.0 out of 5 stars
It is never too late to be creative and live your dreams,
By J. Whitford - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Whatever You Think, Think the Opposite (Paperback)
Pushing sixty and laid off from my last job of a decade made me put things into perspective. I started out at my last company (over a decade ago) able to be creative and resolve tense situations and technical snafus with total carte blanche. But due to several company merges, the last five years found my creativity shut down in lieu of taking direction (with no input allowed) for day to day operations. I turned my brain off and just waited as the layoffs got closer and closer to me. Now that I am free again, I found this book a great help in kick starting my brain. After reading it I decided I would take a "Roman Holiday" - just spend the summer doing what I want to do before I choose a "job" or "career" to go back to.I am taking all sorts of classes - music, writing, painting, investing (so I do not waste any money and do not stress out about having the summer off), meditation, tai chi. I read through this book once. Now I am taking a page a day, and journaling my own thoughts to what I have read. What I am finding out is that I am birthing a different person from a month ago, a year ago, a decade ago. And that new person will have something fun and wonderful to offer in the new work I choose that brings me joy. I highly recommend this book if you feel your creativity has abandoned you. Your mojo has not left you - it is just waiting for you to awaken it from a long nap and for you to start playing together again. 11 of 12 people found the following review helpful
5.0 out of 5 stars
Great coffee table book!,
By Kashyap Deorah "Righthalf" - Published on Amazon.com
This book caught my attention at SF-MOMA. Ever since I bought it, it has grabbed the attention of all friends who visit me. It's a quick read where each page you flip has a certain controversial wisdom. I guess everything about the book screams that Paul Arden is practicing what he is preaching. It is easy to disagree with every conclusion he draws, but that's the very point of the book that conventional wisdom must be questioned.Paul Arden also fits the profile of successful ad gurus. These personalities would trade off controversy over correctness any day. Just by engaging you in an argument about a certain topic, they have achieved their purpose. That of making you have an opinion about that topic and not be indifferent. I wouldn't live my life by this book. But certainly flip a page every once in a while to review my life. Makes it a good coffee table book too. A person who spends 60 seconds would stand to gain something, as would a person who spends 60 minutes. |
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