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When It Was Now

Atlas Genius Audio CD

Price: CDN$ 12.08 & FREE Shipping on orders over CDN$ 25. Details
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When It Was Now + In A Tidal Wave Of Mystery + Night Visions (Deluxe)
Price For All Three: CDN$ 32.08

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Product Description

When It Was Now is the 2013 debut album from Atlas Genius. The Australian band has toured the US with groups like Silversun Pickups, Wolf Gang and Animal Kingdom and wrapped up their 2012 run with a sold-out headlining show at Los Angeles' Troubadour. Features the hit single "Trojans."

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  72 reviews
9 of 10 people found the following review helpful
4.0 out of 5 stars Pretty nice debut here March 15 2013
By R. Goodman - Published on Amazon.com
Format:Audio CD|Verified Purchase
It seems that this is becoming the norm for new bands now to first release an EP, then when the album is released, use the 3 or 4 best songs to build the album around. It worked for Foster the People, Grouplove, twenty|one|pilots, and Awolnation in the past couple years. So how does the album rank? Pretty decent, I have to say. At least two of the best songs on here are not on that EP.
The album starts with the new track "Electric". It's apparent right from the first few seconds these guys love the 80s. In a way somewhat similar to the group Phoenix, and even The Virgins to a degree, they blend some synth sounds of the past with their own upbeat alternative pop punch. It's no secret I'm a huge fan of 80s new wave and pop so I like this blend quite a bit. The song gets things started on the right foot. This is followed by what I am predicting to be the first runaway hit by these guys, "If So". I say this because I've known the song for two weeks and I can't get it dislodged from my head. At the moment there is a clip on YouTube of an acoustic slowed down version of this song, and while it's a good performance it robs the track of its quirkiness. In fact the pace is a meeting of dancey new wave, maybe Talking Heads and first album Duran Duran meets now. Maybe throw in The Rapture also. The chorus is catchy as hell though, which always helps.
Next up is "Back Seat", the first of the EP tracks, and one of the strongest. This one goes for a moodier vocal and mix but still has a slick beat and a sparse plucky guitar line that is much for the club as it is a rock song. "Trojans" follows, which is now about two years old, but was their strong first single the band tried to build some notoriety upon. And like the title, it sneaks its way into your head. The blend of the laid back vocal element and the driving beat of the music is a blend that totally works here.
"Through the Glass" is next. No, this wasn't on the EP of the same name. Here the dance element is dropped and replaced with a synth wash that reminds me a bit of The Killers. "On A Day" returns to an 80s style beat, but this time the chorus has a keyboard hidden in there reminiscent of Depeche Mode's "Just Can't Get Enough". The harmonizing on the chorus is nice and this could possibly be one of their next singles. "Centered" comes along and has tinges of The Cure in the guitar and maybe even Scary Monsters-era Bowie in the beat. "Don't Make A Scene" has a straightforward beat, handclaps, and many of the elements of the previous songs. It's good, but doesn't really stand out. "All These Girls" changes things up a bit, going a bit faster, a bit lighter, bouncier and is a standout from the second half. "When It was Now" is where they break out some vintagely bad keyboards and try to make them cool again, and it works.
"Symptoms" was the final song taken from the EP. This one has some dreamy guitar in it and feels like the audio version of a hazy daydream. The lyrics seem to reminisce about the way things once were in a relationship that has not become dysfunctional.
The only thing that brings this album down a bit is that most of the songs have somewhat vague lyrics about various states of a relationship. I'm sure there's deeper meaning in there to the writer, but it comes off more like pretty vocal poetry. that's not such a bad thing in context though. Most of the songs have a hazed and dazed feeling to them, so the vocals become part of the soundscape, with the melody itself being the hook more so than the actual words. However the bands' sound feels very natural. You can tell these are people who get what was great about New Wave and have learned how to mix that with relevant alternative music. Where 80s bands overused the keyboards and relied on them, which became the undoing for many of them, Atlas Genius understands that keyboards can create an otherworldly atmosphere behind a bed of solid drums, funky bass and jangly guitar. I expect some really great things to come from this band in 2013.
4 of 5 people found the following review helpful
5.0 out of 5 stars Subtly Addictive June 22 2013
By Madeline - Published on Amazon.com
Verified Purchase
I bought this album a few months ago, because I had heard "Trojans" a few months previously to that, and had not been able to get it out of my head. While the samples of the album didn't immediately stand out to me, I figured that "Trojans" initially hadn't blown my mind either but that just like "Trojans" now is one of my current faves--the whole album might grow on me in the same way.

The album languished in my library for several weeks though, until I had to stay late at work one night for several hours. I thought the album would provide nice background music. And then I found myself playing it again. And again. I think I played the entire album through over six times that night. And I just couldn't stop playing it. Ironically, just like the historical Trojans--this album first appeared as something far different than it actually is. There are virtually zero albums that I play through in their entirety without skipping tracks--and this is one of them. One of my favorite albums from the past 5 years.
2 of 3 people found the following review helpful
5.0 out of 5 stars summer album June 5 2013
By Erik T. Colgrove - Published on Amazon.com
Verified Purchase
This band is amazing. All their songs are great cruising with the windows rolled down and enjoying the sun, the ride and the music to pull it all together. It brings back memories of 80's music. If you can find a single song that sucks you aren't listening...each song has its own catch and is addictive. Enjoy.........
2 of 3 people found the following review helpful
4.0 out of 5 stars Fine Debut from Aussie Band Atlas Genius; 4 Stars Feb. 20 2013
By Michael Brent Faulkner, Jr. - Published on Amazon.com
Format:Audio CD
Alternative band Atlas Genius hail from Australia. Atlas Genius release their debut effort, 2013's When It Was Now via major label Warner Bros Records. Distinguished by various music styles including indie-electronic and indie-rock, the band shares some similarities to the Killers in sound, particularly given overt 80s/New wave cues. Atlas Genius is comprised of brothers Keith (vocals/guitar), Steven (bass) and Michael Jeffery (drums) in addition to Darren Sell (keyboards). Led by catchy single "Trojans", When It Was Now proves to be both a fine debut effort and promising start to the band's musical career.

"Electric" stars things off well, establishing an indie-electro groove that sets the tone. Energetic, frontman Keith's vocals are commanding, sitting atop the production work. Bright chordal synths adorn the catchy chorus. "If So" is even stronger, sporting a simple, catchy chorus ("If so, if so / we know we'll be coming...") as well as overall solid songwriting. Moments such as "...don't be talking maybe your mama's flying high as a kite" stick with the listener. "Back Seat" is risqué but in alt-rock fashion sans the profane. There a plenty of minimalist touches about the production, not to mention the full, big bass line.

"Trojans" is the crowning achievement, possessing a driving pop-rock groove laden with hi-hat. Keith Jeffery delivers a vocal with a desirable rasp, capped off by the addictive chorus: "Your trojan's in my head..." The typical pop cue of chordal piano closes the standout as exceptionally as it began. "Through the Glass" has a tough act to follow, but keeps the momentum going strong. Yielding an indie-folk/pop sound, "Through The Glass" provides When It Was Now another brilliant moment. Well structured in form (verse, abbreviated chorus, verse, full chorus, etc.), the musicianship shines. "On A Day" proceeds capably, blending new wave and pop sensibilities. It fails to rival the excellence of "Trojans" or "Through The Glass", but is by no means merely average or bad.

"Centered On You" and "Don't Make A Scene" showcase Keith Jeffery's falsetto, something not showcased on previous cuts. Neither cut give the best a run, but also aren't 'deal breakers'. "All These Girls" is better, in which Keith sings "All these girls are not the same / all these girls are not the same as you." The theme is simple and perhaps innocent, but latches. Similarly, title track "When It Was Now" delivers another exceptional number characterized by driving rhythm, excellent vocal production and overall production. "Symptoms" closes strongly.

All in all, Atlas Genius deliver the 'goods' on When It Was Now. Creative and well produced, there are no outright misses or unforgivable missteps. For those who love indie-pop/rock and music that borrows 80s cues, Atlas Genius is the band for you. Enthusiastically recommended - 4 stars.
4.0 out of 5 stars I wish I could give it 4.5 stars. Exceptional album April 4 2014
By Austin W Haight - Published on Amazon.com
Verified Purchase
It's catchy but still complex enough to not sound dumb or childish
Trojans is great, but it's not the only good song
Great music for cruising around on a warm day with the windows down
ARRAY(0xb07aacc0)

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