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Where Good Ideas Come From: The Natural History of Innovation Hardcover – Oct 5 2010
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“A vision of innovation and ideas that is resolutely social, dynamic and material…Fluidly written, entertaining and smart without being arcane.”—Los Angeles Times
“A magical mystery tour of the history and architecture of innovation.”—The Oregonian
“A rapid-fire tour of ‘spaces’ large, small, mental, physical, and otherwise… Where Good Ideas Come From may be the ultimate distillation of his thinking on these issues… One admires the intellectual athleticism of Johnson’s maneuvers here.”—Boston Globe
About the Author
Steven Johnson is the author of seven bestsellers, including Where Good Ideas Come From, The Invention of Air, The Ghost Map, and Everything Bad Is Good for You, and is the editor of the anthology The Innovator’s Cookbook. He is the founder of a variety of influential websites—most recently, outside.in—and writes for Time, Wired, The New York Times, and The Wall Street Journal. He lives in Marin County, California, with his wife and three sons.See all Product Description
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Clearly, Johnson endorses the open business model about which Henry Chesbrough has so much of value to say in two of his books, Open Innovation and Open Business Models. Both in nature and in culture, "environments that build walls around good ideas tend to be less innovative in the long run than more open-ended environments. Good ideas may not want to be free but they do want to connect, fuse, recombine. They want to reinvent themselves by crossing conceptual borders. They want to complete each other as much as they want to compete"...if indeed compete at all.
Co-creation has great power externally for those who forge strategic alliances but it also has great power internally for others such as Apple, a company that "remains defiantly top-down and almost comically secretive in its development of new products.Read more ›
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