This movie has been dismissed by reviewers for its crudity. Well, "Which Way Is Up?" wasn't meant to appeal to the Academy of Motion Picture Arts and Sciences. It was, unashamedly, made to appeal to the Black audience (there was no such thing as African-American in those days), and its total aim was to make that audience laugh! And it succeeded, spectacularly!! I was familiar with Richard Pryor from his toned-down appearances on The Flip Wilson Show, but this was a comedian who would do or say anything for a laugh. During his prime, no one was funnier than Richard Pryor, and he became a big star, so it wasn't just Black people who recognized his genius. This movie was his first opportunity to showcase his comedic vision in a starring role (acutally three of them). There are so many memorable scenes, and I don't want to give any of them away, so I won't. What I will say is that if you want to laugh, and you have any knowledge at all about Black culture thru the late seventies, and you haven't seen this movie, you've missed a treasure. The first time I watched it, I nearly split my side laughing. I'm talking about laughing so hard, I was crying; laughing so hard, my stomach hurt; laughing so hard, I hyperventilated; laughing so hard -- Well, you remember that phrase from "Who Framed Roger Rabbit?" about, "It's a gasser!"? Yeah, laughing THAT hard. For my money, Richard Pryor may have become more famous after "Which Way Is Up?", but he was never funnier than this!